Dianna Siaba
Creative Marketing Director at Murphy's Corporate Housing Associates- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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Bio
Marcela Calero
Dianna was one of my mentors when I was in the early stages of my career at Western Union and she was relocated to Costa Rica as Training Manager, overseeing the Latin America & Caribbean Region. I was very impressed by her ability to 'read' and adapt the educational experience according to the level of the groups, making it an enjoyable and profitable experience for all individuals involved. She would look for ways to make every training a unique experience, that would ensure results and ultimately, satisfaction and standard practices around the region. I would welcome the opportunity to work with her again, and believe that Dianna would be an asset to any company.
Shanti Bedard
I was fortunate to work for Dianna during her position as Regional Training Manager for Western Union. I found Dianna to be an engaging and approachable Manager with the highest level of integrity. Although, I was based in Sydney, this did not encumber Dianna focusing on my growth and professional development, she always made a concerted effort to mentor and coach me. Dianna effectively managed an international team and had a great grasp of all the markets they represented. With her team stretched across a diverse region, including the US, Latin America, Caribbean and Australia/Asia-Pacific, one of Dianna’s strengths was mobilising resources within the team to support other regions, balancing staff workloads effectively and fostering cohesiveness within the team. On a personal level, Dianna is a warm, friendly person with a great sense of humour. I would gladly welcome the opportunity to work with Dianna again in the future.
Gabriel Amor
Dianna reported to me at Western Union Financial Services and eventually took over my managerial position when I left the company. In my experience, Dianna is enthusiastic, earnest and hard-working. She is always ready to learn and quick to suggest novel ways of approaching problems. Her bilingual communication skills serve her well in dealing with colleagues and clients (she was responsible for the Latin American region). I wholeheartedly recommend Dianna as an employee and say without hesitation that she is a pleasure to work with and a wonderful person to have reporting to you. Gabriel Amor
Marcela Calero
Dianna was one of my mentors when I was in the early stages of my career at Western Union and she was relocated to Costa Rica as Training Manager, overseeing the Latin America & Caribbean Region. I was very impressed by her ability to 'read' and adapt the educational experience according to the level of the groups, making it an enjoyable and profitable experience for all individuals involved. She would look for ways to make every training a unique experience, that would ensure results and ultimately, satisfaction and standard practices around the region. I would welcome the opportunity to work with her again, and believe that Dianna would be an asset to any company.
Shanti Bedard
I was fortunate to work for Dianna during her position as Regional Training Manager for Western Union. I found Dianna to be an engaging and approachable Manager with the highest level of integrity. Although, I was based in Sydney, this did not encumber Dianna focusing on my growth and professional development, she always made a concerted effort to mentor and coach me. Dianna effectively managed an international team and had a great grasp of all the markets they represented. With her team stretched across a diverse region, including the US, Latin America, Caribbean and Australia/Asia-Pacific, one of Dianna’s strengths was mobilising resources within the team to support other regions, balancing staff workloads effectively and fostering cohesiveness within the team. On a personal level, Dianna is a warm, friendly person with a great sense of humour. I would gladly welcome the opportunity to work with Dianna again in the future.
Gabriel Amor
Dianna reported to me at Western Union Financial Services and eventually took over my managerial position when I left the company. In my experience, Dianna is enthusiastic, earnest and hard-working. She is always ready to learn and quick to suggest novel ways of approaching problems. Her bilingual communication skills serve her well in dealing with colleagues and clients (she was responsible for the Latin American region). I wholeheartedly recommend Dianna as an employee and say without hesitation that she is a pleasure to work with and a wonderful person to have reporting to you. Gabriel Amor
Marcela Calero
Dianna was one of my mentors when I was in the early stages of my career at Western Union and she was relocated to Costa Rica as Training Manager, overseeing the Latin America & Caribbean Region. I was very impressed by her ability to 'read' and adapt the educational experience according to the level of the groups, making it an enjoyable and profitable experience for all individuals involved. She would look for ways to make every training a unique experience, that would ensure results and ultimately, satisfaction and standard practices around the region. I would welcome the opportunity to work with her again, and believe that Dianna would be an asset to any company.
Shanti Bedard
I was fortunate to work for Dianna during her position as Regional Training Manager for Western Union. I found Dianna to be an engaging and approachable Manager with the highest level of integrity. Although, I was based in Sydney, this did not encumber Dianna focusing on my growth and professional development, she always made a concerted effort to mentor and coach me. Dianna effectively managed an international team and had a great grasp of all the markets they represented. With her team stretched across a diverse region, including the US, Latin America, Caribbean and Australia/Asia-Pacific, one of Dianna’s strengths was mobilising resources within the team to support other regions, balancing staff workloads effectively and fostering cohesiveness within the team. On a personal level, Dianna is a warm, friendly person with a great sense of humour. I would gladly welcome the opportunity to work with Dianna again in the future.
Gabriel Amor
Dianna reported to me at Western Union Financial Services and eventually took over my managerial position when I left the company. In my experience, Dianna is enthusiastic, earnest and hard-working. She is always ready to learn and quick to suggest novel ways of approaching problems. Her bilingual communication skills serve her well in dealing with colleagues and clients (she was responsible for the Latin American region). I wholeheartedly recommend Dianna as an employee and say without hesitation that she is a pleasure to work with and a wonderful person to have reporting to you. Gabriel Amor
Marcela Calero
Dianna was one of my mentors when I was in the early stages of my career at Western Union and she was relocated to Costa Rica as Training Manager, overseeing the Latin America & Caribbean Region. I was very impressed by her ability to 'read' and adapt the educational experience according to the level of the groups, making it an enjoyable and profitable experience for all individuals involved. She would look for ways to make every training a unique experience, that would ensure results and ultimately, satisfaction and standard practices around the region. I would welcome the opportunity to work with her again, and believe that Dianna would be an asset to any company.
Shanti Bedard
I was fortunate to work for Dianna during her position as Regional Training Manager for Western Union. I found Dianna to be an engaging and approachable Manager with the highest level of integrity. Although, I was based in Sydney, this did not encumber Dianna focusing on my growth and professional development, she always made a concerted effort to mentor and coach me. Dianna effectively managed an international team and had a great grasp of all the markets they represented. With her team stretched across a diverse region, including the US, Latin America, Caribbean and Australia/Asia-Pacific, one of Dianna’s strengths was mobilising resources within the team to support other regions, balancing staff workloads effectively and fostering cohesiveness within the team. On a personal level, Dianna is a warm, friendly person with a great sense of humour. I would gladly welcome the opportunity to work with Dianna again in the future.
Gabriel Amor
Dianna reported to me at Western Union Financial Services and eventually took over my managerial position when I left the company. In my experience, Dianna is enthusiastic, earnest and hard-working. She is always ready to learn and quick to suggest novel ways of approaching problems. Her bilingual communication skills serve her well in dealing with colleagues and clients (she was responsible for the Latin American region). I wholeheartedly recommend Dianna as an employee and say without hesitation that she is a pleasure to work with and a wonderful person to have reporting to you. Gabriel Amor
Credentials
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Fair Housing Compliant (FHC)
Grace HillApr, 2009- Nov, 2024
Experience
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Murphy's Corporate Housing Associates
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United States
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Hospitality
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1 - 100 Employee
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Creative Marketing Director
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Feb 2005 - Present
Strategist, team collaborator, and creator of marketing campaigns and branding. Strategist, team collaborator, and creator of marketing campaigns and branding.
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Corporate Housing Associates, LLC
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The Woodlands, TX
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Director of Marketing
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Feb 2005 - Present
•Increased new business by 63% over last year through web collateral, SEO analysis and non-paid/organic initiatives. •Track and manage cross-media advertising campaigns for ROI. •Manage, create and supervise cross-media campaigns for CHA, CHA Residential Services and CHA Crew Logistics. •Initiated full logistics & planning of off-site events from planning, venue selection, contract negotiation, training & presentation at trade shows, symposiums, and other events. •Proficient in evaluating and developing personnel through soft and technical skills training as well as in leadership development. •Created skills assessment matrix, training materials, and manuals. •Restructured overall marketing strategy strengthening positioning as the industries’ largest provider of temporary housing in Northwest Houston. •Implemented social media strategy, managing daily operations and maintenance of multi-channels. •Content writing for a blog, website, press releases & social media channels as well as managing vendor participation and contributions. •Supervised creation of new company logo and re-branded product line to strengthen cohesive company identity and direction.
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Five Star Real Estate & Destination Services
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United States
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Real Estate Agents and Brokers
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1 - 100 Employee
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Director of Digital Marketing
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Aug 2019 - Present
Responsible for branding, creative design, production of collateral, social media management, blogging, creating landing pages, and citations. Responsible for branding, creative design, production of collateral, social media management, blogging, creating landing pages, and citations.
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Corporate Housing Associates, LLC
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United States
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Hospitality
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1 - 100 Employee
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Director of Marketing
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Jan 2014 - Present
Division dedicated to the placement of workforce as needed in remote and populated areas throughout the U.S.A. Responsible for creating of all advertising ads, promotional products, tradeshow logistics, website management. Supervise departmental budget. Track, supervise and report monthly ROI of all marketing efforts and advertising campaigns. Division dedicated to the placement of workforce as needed in remote and populated areas throughout the U.S.A. Responsible for creating of all advertising ads, promotional products, tradeshow logistics, website management. Supervise departmental budget. Track, supervise and report monthly ROI of all marketing efforts and advertising campaigns.
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Education
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1982 - 1986
Rutgers University - Newark
BA, Theater Arts & Speech
Community
