Experience

Memphis Business Journal

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Multi-Media Account Executive

  • Nov 2020 - Present



Coalesce Holdings, LLC

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Business Development Manager

  • Oct 2017 - Oct 2020



Archer Malmo

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Jan 2015 - Oct 2017



DuPont

• United States
• Manufacturing
• 700 & Above Employee

• Marketing and Communications Manager

  • 2005 - 2015

  • Lead creation of strategic planning, development and implementation of multi-million dollar national and regional marketing communication campaigns • Analyze market and customer research data; work with product management team to develop appropriate marketing segmentation to drive integrated communications campaigns • Develop lead generation strategies to drive retailer, influencer and grower inquiries to local sales representatives and various traditional and digital channels for additional information and sales • Measure, analyze and report effectiveness of integrated marketing campaigns and programs • Manage and direct external communications agency relationships • Work in conjunction with global and regional business leadership teams to develop and manage short- and long-term business strategies and objectives • Lead national and regional new product marketing launch campaigns • Drive overall brand strategy and objectives for new global and regional product launches and renewal of existing portfolios • Drive Voice of the Customer (VOC) planning and execution for new and existing products and portfolios, responsible for overall product positioning and execution • Work with Sales, Marketing and Product Development teams to maximize customer relationship building opportunities to drive rapid adoption and evaluate marketing programs that target local retailers, growers and influencers through integrated campaigns Show less



GE

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Divisional Marketing Manager

  • 2004 - 2005

  • Managed multi-million dollar marketing budget, working closely with executive leadership, divisional vice presidents, district managers and facilities to develop and manage marketing plans through execution • Responsible for creating national marketing plans and campaigns to drive business and residential traffic in local markets • Worked with field sales staff to evaluate marketing programs that target local businesses, and their participation in trade-shows, expos and local events • Developed marketing strategies for under-performing and new properties/markets • Develop materials to support Commercial Sales Department, including National Accounts and Area Sales Managers • Proactively develop new ideas and insights to drive business development • Analyzed and reported effectiveness of marketing initiatives to strengthen future initiatives Show less



ServiceMaster

• United States
• Consumer Services
• 700 & Above Employee

• Customer Retention Manager

  • 2002 - 2004

  • Research, develop, promote and manage programs to maximize service quality, customer satisfaction and customer retention programs, including VOC studies in all divisions and locations • Developed and managed marketing materials that positively impact customer retention and improve branch efficiencies for management and operations • Tested initiatives based on research and best practices identified within branches • Monitored and improved successes and areas of improvement based on results • Created replication processes for best practices and proven successes • Coordinated and managed Voice of the Employee (VOE) surveys and Pride Day activities in all branches and corporate office • Assisted regions and branches with specific, individualized customer retention needs • Developed customer-retention-based presentations and training for Franchise Division Show less



Concord EFS / EFS Card Services

• Training and Development Manager

  • 1997 - 2002

  Training and Development Manager - Promoted from Account Manager to Senior Account Manager to Marketing & Sales Support Manager to Training and Development Manager • Developed, managed and executed training programs for new and existing employees in all client services departments and customer training programs • Developed, managed and executed broad and segmented sales and consumer programs and campaigns • Developed and managed Internet and Intranet web design and maintenance • Sales, setup and account management services for new and existing customers • Identified, tested and recommended new programs, products and services for new customers, customer loyalty and retention Show less