Dianna Butaeva

Channel Sales Manager at Craftly
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Contact Information
us****@****om
(386) 825-5501
Location
Berlin, Berlin, Germany, DE
Languages
  • Chinese Full professional proficiency
  • English Professional working proficiency
  • German Full professional proficiency
  • Armenian Native or bilingual proficiency
  • Russian Native or bilingual proficiency

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Experience

    • Germany
    • Manufacturing
    • 1 - 100 Employee
    • Channel Sales Manager
      • Mar 2023 - Present

    • Germany
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Ecommerce Specialist
      • Jul 2021 - Mar 2023

      - Developing, monitoring, writing, and updating product content contained on eCommerce websites/channels. - Implementation of new sales channels - Developing marketing strategies and implementing the new brand image - All marketplace channels management Highlights: x Sales growth month over month by 20% in the last quarter & 25% over the last month x Implementation of new 23 channels over 20 countries(EU) in 5 months - Developing, monitoring, writing, and updating product content contained on eCommerce websites/channels. - Implementation of new sales channels - Developing marketing strategies and implementing the new brand image - All marketplace channels management Highlights: x Sales growth month over month by 20% in the last quarter & 25% over the last month x Implementation of new 23 channels over 20 countries(EU) in 5 months

    • E-commerce Implementation Lead
      • Nov 2020 - May 2021

      - Devising strategies sales-related insights and novel developments to encourage sales in online store and channels. - Creating frameworks that transform our eBay & Amazon shops into highly profitable platforms. - Developing the brand image and aligning the business processes. - Directing the activities of software developers, copywriters, and graphic designers to ensure careful adherence to predetermined strategies. - Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies. - Examining sales-related metrics to inform restocks. - Reporting on the utility of existing and new strategies. Show less

    • Denmark
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • eCommerce Operations Lead
      • Jan 2017 - Oct 2020

      - Building an eCommerce team from scratch- Opening of new shops and development of sales channels- Implementation of new Brand image and alignment of marketing strategies and business processes- Market and sales analysis- Elimination of any kind of manual work and optimization of work processesHighlights:x Opening of the first foreign shop on the main Chinese marketplace channel TAOBAO.x Organization of Russia's first online jewelry expo for a Chinese audience.x Sales Growth month over month by 20% by the second quarter. Show less

    • Wholesale Manager
      • Jun 2016 - Jan 2017

      Market - China- Preparing bids and proposals for potential clients and customers.- Preparing budgets, cash flow forecasts, and other financial reports for management review.- Reviewing sales reports on a regular basis to identify opportunities for inventory turnover or markdowns.- Developing and implementing marketing strategies to promote products and increase sales volume.- Developing new business relationships and maintaining existing ones with suppliers to ensure adequate supply of products.- Researching new product lines and developing new business opportunities for the company.- Negotiating contracts with vendors to ensure that terms are fair for both parties.- Monitoring inventory levels to ensure that products are available when needed. Show less

  • Aofmoka
    • New York, United States
    • Project Manager
      • May 2018 - Nov 2019

      - Writing terms of reference for the development of an application to manage the internal system of a jewelry company. - Working with the design and programming team, organizing the workflow. - Understanding and representing user needs. - Monitoring the market and developing competitive analyses. - Defining a vision for a product. - Aligning stakeholders around the vision for the product. - Prioritizing product features and capabilities. - Writing terms of reference for the development of an application to manage the internal system of a jewelry company. - Working with the design and programming team, organizing the workflow. - Understanding and representing user needs. - Monitoring the market and developing competitive analyses. - Defining a vision for a product. - Aligning stakeholders around the vision for the product. - Prioritizing product features and capabilities.

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • eCommerce Specialist
      • Mar 2018 - Oct 2018

      - Developing, monitoring, writing, and updating product content contained on eCommerce websites/channels. - Developing subject matter expertise in assigned product categories and taking ownership of daily business administration on posted accounts. - Cultivating standards, systems, and best practices for content creation, distribution, maintenance, and new product listings. - Working with product management, sales, graphics, and other relevant departments to provide updated content for assigned accounts to be shared across eCommerce platforms. - Managing account-specific SEO best practices, pricing policies, media assets, inventory and/or pre-orders. - Supplier management: consolidating requirements for external services and supplies, scanning the market for providers, negotiating with a chosen supplier, and for contracting and monitoring external services and service providers. Show less

Education

  • Goldman Sachs
    Fundamentals of Sales and Marketing
    2022 - 2022
  • University of London
    Brand Management: Aligning Business, Brand & Behaviour, 91%
    2022 - 2022
  • Russian State University for the Humanities
    Massmedia & PR, Journalism
    2011 - 2016
  • East China Normal University
    Chinese Language and Literature
    2014 - 2015

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