Diane Higgins MIDI

Website Officer & Social Media Team at Network Ireland Cork
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Contact Information
Location
County Cork, Ireland, IE
Languages
  • German to Leaving Certificate honours standard -
  • Irish to Leaving Certificate honours standard -

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Maura Mackey 🏡

I asked Diane to design some thank you cards for my business, I spoke to her a few times & she got what I was looking for, I wanted the card to relate to me, the card she made was so ME. I wouldn’t hesitate to recommend Diane She’s fab

Aisling Daly

Diane was a dream to work with! I had a vision in my mind of a product that I wanted to create (a deck of affirmation cards for women) and had no idea how I could turn it into reality. I reached out to Diane & after a few phone calls & emails back and forth, Diane provided me with amazing concepts that captured exactly what I had pictured in my mind. Diane is extremely professional & efficient & listens to her clients needs. She made the entire project so easy for me & making tweaks was never a problem. Diane even dealt with the printers for me - getting samples of cards & boxes for me & collecting the boxes of cards when they were ready. I am absolutely thrilled with the finished product & excited to launch my product soon. I would highly recommend Diane! Aisling Daly (Thrive for Life)

Pádraig O' Connor

Diane designed our wedding invitations, mass Booklets, Table names and signs for the church. She was so helpful anytime we connected with her and when we were unsure of what we even wanted she was emailing to give her advice. Every suggestion and thought we had was considered when we got the samples and she was so easy to deal with. Would recommend Diane for all your designing needs

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Credentials

  • Member, Institute of Designers in Ireland
    Institute of Designers in Ireland
    Oct, 2017
    - Sep, 2024
  • Advanced Google Analytics
    Google
    Oct, 2020
    - Sep, 2024
  • Google Analytics for Beginners
    Google
    Oct, 2020
    - Sep, 2024
  • Member
    Network Ireland Cork
    Jul, 2020
    - Sep, 2024

Experience

    • Ireland
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Website Officer & Social Media Team
      • Dec 2022 - Present

      Website Officer: In my role as Website Officer, I am responsible for supporting members in the use of the online networking platform- creating and managing online events, and member technical support. The website is a new platform for members to network online. I am responsible for assisting members with a smooth transition to the new platform. I liaise with branch level and National teams to report errors and bugs, and ensure resolution. Graphic Design: I create Graphic Design content as required for the branch in line with National brand guidelines, such as: pop up banners, printed awards brochure design, event podium design, event slide design, social media video content, social media graphics Social Media: In my role on the social media team, I create graphic design content for social media, with a particular interest in LinkedIn, and I liaise with the social media team to generate and post content in line with the network's digital strategy, and engage with members and non-members online. Events: As a committee member, I attend in-person and online networking events as part of the team. I am involved with assisting new members and current members with any queries, and introducing members to each other in order to make connections and encourage networking. Committee: As a committee member, I am involved with attending committee meetings on a monthly basis, and inputting to the overall direction of the network. Show less

    • Ireland
    • Design Services
    • Creative Graphic and Web Designer
      • Jul 2017 - Present

      Customer focused freelance Graphic and Web Designer. My main role is to analyse the client’s needs, manage their expectations and deliver the desired outcome. Graphic Designer • Logo Design • Brochure Design • Advertising • Conduct situational analysis and design research • Profile competitors • Collaborate with clients to develop brand guidelines • Monitor design work to ensure compliance with brand guidelines Web Designer Design for digital has become increasingly important for all designers, and my role has changed from traditional print design to predominantly website design and related digital marketing and design. As I am currently completing a masters in Digital Marketing, I have the complete skill set necessary to integrate traditional Graphic Design and Communications with Digital Marketing. • Creation of site maps, wire-frames and visual website mock-ups • Building the structure of the client website to the completed design •. Use of Wordpress CMS to populate and update client websites • Embed social media profiles into websites Digital Marketing • Review and edit client content to co-create an engaging message • Create and curate email newsletters for client campaigns • Opt-in subscriber management • Using knowledge of HTML and CSS scripting languages to identify and fix usability issues • Formulate and analyse key metrics to measure digital marketing effectiveness Content Creation • Production of content from start to finish including image editing • Research, submit and agree content for a diverse range of clients • Format client whitepapers to encourage reader interaction • Convert whitepapers into interactive pdfs for online sharing • Develop multimedia galleries for online use • Plan integrated online and offline content • Proof all content for quality purposes Print Management • Set up of designs for print • Preflight documents • Print proofing • Quality control of print Show less

    • Digital Marketing Researcher- Innovation Voucher
      • Jul 2017 - Dec 2017

      Tasked with researching the difference in engagement levels between video ads on Facebook versus Instagram for bricks and mortar businesses. A/B split testing was conducted across a number of businesses on both platforms and the results were gathered. Tasked with researching the difference in engagement levels between video ads on Facebook versus Instagram for bricks and mortar businesses. A/B split testing was conducted across a number of businesses on both platforms and the results were gathered.

    • Ireland
    • Advertising Services
    • 1 - 100 Employee
    • Graphic Designer
      • Nov 2013 - Jul 2017

      Customer focused Graphic Designer working in a fast paced agency environment. Graphic Designer • Logo Design • Brochure Design • Advertising • Conduct situational analysis and design research • Profile competitors • Collaborate with clients to develop brand guidelines • Monitor design work to ensure compliance with brand guidelines • Maintain a filing system that ensures client assets and images are correctly stored and available for future needs Webmaster • Creation of site maps, wire-frames and visual website mock-ups • Use of Wordpress CMS to populate and update client websites • Embed social media profiles into websites Digital Marketing • Review and edit client content to co-create an engaging message • Create and curate email newsletters for client campaigns • Opt-in subscriber management • Using knowledge of HTML and CSS scripting languages to identify and fix usability issues • Formulate and analyse key metrics to measure digital marketing effectiveness Content Creation • Production of content from start to finish including image editing • Research, submit and agree content for a diverse range of clients • Format client whitepapers to encourage reader interaction • Convert whitepapers into interactive pdfs for online sharing • Develop multimedia galleries for online use • Plan integrated online and offline content • Proof all content for quality purposes Print Management • Set up of designs for print • Preflight documents • Print proofing • Quality control of print Show less

    • Ireland
    • Advertising Services
    • Director
      • Jan 2012 - Jan 2015

      Graphic Design • Create and produce designs for a range of business to business clients such as logos, brochures, catalogues, roll-ups, posters and published books • Create designs for a range of business to consumer clients such as wedding invitations, and school yearbooks • Proof all content for accuracy • Print management and inspection for quality purposes Photography & Video • Take and edit photographs for clients • Direct, produce and edit video content Business Planning • Brainstorm ideas to create fresh innovations • Create business plan and strategy • Sales generation through prospecting potential clients and referrals • Create and negotiate pricing packages • Commission and manage suppliers such as printers and binders • Align with other companies to offer enhanced service offerings Event Management • Work with a wedding events company to plan the styling of wedding events • Co-ordinate pre-event collection from suppliers of hire products • Organise delivery of hire products to the venue • Travel to the venue to carry out event set-up • Manage the set up of the event decor • Work as part of a team with other suppliers • Liaise with venue managers • Co-ordinate timings of event set-up and breakdown • Communicate instructions regarding care of hire products • Post event breakdown, packing, maintenance and return of hire products • Brief the client regarding the success of the event Show less

    • Prepress Operator
      • Oct 2012 - Nov 2013

      Prepress Operator Technical Print Set-up • Set up of various types of printed material including books, brochures, packaging and corporate stationery for lithographic print machines • Proof artwork content to check for accuracy and quality • Preflight and rip artwork files to ensure print readiness • Minimise risk of error in particular in large scale print runs • Identify and troubleshoot potential print issues • Create keylines for die cutting • Create individual files for specialised print techniques such as spot UVs • Layout/ imposition of artwork to minimise waste of stock and efficiency of process • Create and inspect metal printing plates • Plate machine maintenance • Set up for and production of personalised print content for segregated audiences Print Finishing • Operate finishing machines such as folding machines • Complete manual finishing work such as rounding corners and packing • Quality control of finished print product Planning & Organising • Management of multiple priority projects in parallel • Work with small and large scale print runs from 1 copy to in excess of 3 million Cross Departmental Functions • Work as part of a wider team of cross functional departments to meet internal and external deadlines • Understand the larger print process in order to produce the most effective solutions for the other internal departments Communication • Liaise with other industry specialists such as designers, marketing specialists, photographers and specialist printers • Deal with publishing clients from small scale one off clients to tender driven large scale regular clients Show less

    • Ireland
    • Individual and Family Services
    • 300 - 400 Employee
    • Assistant Manager
      • Jun 2006 - Feb 2007

      Assistant Manager of Liffey Street Store Staff Supervision • Manage staff of different grades to ensure a productive work environment • Plan and organise weekly staff and volunteer rotas • Develop communication strategy to ensure volunteer staff felt valued and part of the team Store Management • Report to manager on a weekly basis regarding operational issues • Set pricing in accordance with overall policy • Cash reconciliation and bank lodgements Window Display and Design • Plan and project manage theme based window displays to ensure maximum impact • Identify key donation pieces that could be visual centrepieces for display • Investigate the commercial trends and align the store offering with these • Train the volunteers to develop better awareness of the impact of merchandising on turnover Show less

Education

  • Cork Institute of Technology
    Masters Degree ( MSc Level 9), Digital Marketing Strategy
    2020 - 2023
  • Cork Institute of Technology
    Digital Marketing (Level 8) Certificate, Digital Marketing
    2017 - 2017
  • Cork Institute of Technology
    HDIP, Public Relations
    2010 - 2011
  • Cork Institute of Technology
    BDes, Graphic Design
    2007 - 2010
  • Cork College of Commerce
    Level 6 Certificate, Training and Development
    2015 - 2016
  • Bourke College of Design
    FETAC 5, Retail Display
    2007 - 2007
  • Technological University Dublin
    Architecture
    2000 - 2005

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