Diane Brown
Senior Copywriter at Athene- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Douglas Loots
I was privileged to work with Diane for 5+ years at Wells Fargo. She was the lead copywriter for a number of programs, and we worked closely together primarily for digital copy but also other media. Diane is a top researcher, interviewer, creator, and student of testing principles. Her prose is persuasive, her touch light, and her nature effervescent. Diane would make a wonderful addition to any marketing team.
Rachel Kelley
It's rare that you come across an individual who cares so deeply about her work as Diane. She gives it her all from digging in to understand the audience and competitive set to crafting messaging that delivers on the marketing objective and customer value proposition. I had the pleasure of working with Diane for over 10 years both as one of my direct reports and as the copywriter who directly supported the Line of Business I led for marketing. Diane's ability to hone in on the customer insight made her writing style approachable and effective which was critical in a fast-paced environment. She is able to take complex concepts and break them down into understandable, creative storylines. Diane's collaborative, organized and positive attitude are definitely missed. Diane would be a wonderful asset to any team. I highly recommend Diane.
Douglas Loots
I was privileged to work with Diane for 5+ years at Wells Fargo. She was the lead copywriter for a number of programs, and we worked closely together primarily for digital copy but also other media. Diane is a top researcher, interviewer, creator, and student of testing principles. Her prose is persuasive, her touch light, and her nature effervescent. Diane would make a wonderful addition to any marketing team.
Rachel Kelley
It's rare that you come across an individual who cares so deeply about her work as Diane. She gives it her all from digging in to understand the audience and competitive set to crafting messaging that delivers on the marketing objective and customer value proposition. I had the pleasure of working with Diane for over 10 years both as one of my direct reports and as the copywriter who directly supported the Line of Business I led for marketing. Diane's ability to hone in on the customer insight made her writing style approachable and effective which was critical in a fast-paced environment. She is able to take complex concepts and break them down into understandable, creative storylines. Diane's collaborative, organized and positive attitude are definitely missed. Diane would be a wonderful asset to any team. I highly recommend Diane.
Douglas Loots
I was privileged to work with Diane for 5+ years at Wells Fargo. She was the lead copywriter for a number of programs, and we worked closely together primarily for digital copy but also other media. Diane is a top researcher, interviewer, creator, and student of testing principles. Her prose is persuasive, her touch light, and her nature effervescent. Diane would make a wonderful addition to any marketing team.
Rachel Kelley
It's rare that you come across an individual who cares so deeply about her work as Diane. She gives it her all from digging in to understand the audience and competitive set to crafting messaging that delivers on the marketing objective and customer value proposition. I had the pleasure of working with Diane for over 10 years both as one of my direct reports and as the copywriter who directly supported the Line of Business I led for marketing. Diane's ability to hone in on the customer insight made her writing style approachable and effective which was critical in a fast-paced environment. She is able to take complex concepts and break them down into understandable, creative storylines. Diane's collaborative, organized and positive attitude are definitely missed. Diane would be a wonderful asset to any team. I highly recommend Diane.
Douglas Loots
I was privileged to work with Diane for 5+ years at Wells Fargo. She was the lead copywriter for a number of programs, and we worked closely together primarily for digital copy but also other media. Diane is a top researcher, interviewer, creator, and student of testing principles. Her prose is persuasive, her touch light, and her nature effervescent. Diane would make a wonderful addition to any marketing team.
Rachel Kelley
It's rare that you come across an individual who cares so deeply about her work as Diane. She gives it her all from digging in to understand the audience and competitive set to crafting messaging that delivers on the marketing objective and customer value proposition. I had the pleasure of working with Diane for over 10 years both as one of my direct reports and as the copywriter who directly supported the Line of Business I led for marketing. Diane's ability to hone in on the customer insight made her writing style approachable and effective which was critical in a fast-paced environment. She is able to take complex concepts and break them down into understandable, creative storylines. Diane's collaborative, organized and positive attitude are definitely missed. Diane would be a wonderful asset to any team. I highly recommend Diane.
Experience
-
Athene
-
United States
-
Financial Services
-
700 & Above Employee
-
Senior Copywriter
-
Jun 2020 - Present
Belonging to the internal creative agency, I put my writing skills, imagination, and experience to work crafting customer-focused, on-brand marketing content for a leading retirement services company. Using best practices, I research special topics and statistics from lifestyle to financial information and competitors to create on-strategy messaging for one of the fastest growing brands in the industry. Day-to-day, I collaborate with project managers, creative team members, the content strategy team, and business leaders to deliver relevant, on-time articles, digital ads, social media posts, email, direct mail, and thought leadership to help build brand awareness and engagement with business and consumer audiences. Show less
-
-
-
-
Senior Copywriter
-
Oct 2010 - Mar 2020
As part of a worldwide financial institution with a large in-house creative agency, I employ best practices to write successful response-driven email, optimized digital content, social media, direct mail campaigns, ads, and marketing/sales collateral for consumers and multiple business/retail partners and consumers in private label credit card, auto refinance, student loans, and credit card markets. Conduct research about special topics, relevant statistics, audiences, and competitors to brainstorm and create insightful creative projects. Collaborate with art directors, creative director, marketing teams, business partners to deliver on-strategy, on-budget, on-time strategic marketing content. Show less
-
-
-
Wells Fargo
-
United States
-
Financial Services
-
700 & Above Employee
-
Marketing Consultant
-
Mar 2005 - Sep 2010
As part of a national financial services company, I owned all aspects of on-time, on-budget, strategy-driven marketing campaigns: creative and segmentation strategy, creative approach, legal/compliance approvals, quality control, and print vendor relationships. Worked with marketing, analytics, product managers, and vendors to employ best practices, strategize, and flawlessly execute highly segmented marketing campaigns for consumer and business clients. Built and maintained loyal working relationships with marketing, business, and vendor partners. Conducted monthly onsite print/personalization reviews for highly segmented direct mail campaign. Show less
-
-
-
Principal Financial Group
-
United States
-
Financial Services
-
700 & Above Employee
-
Copywriter/Marketing Campaign Manager
-
Feb 2003 - Feb 2005
Belonging to the in-house creative agency for a global financial investment management and insurance company, managed all aspects of successful direct marketing campaigns: schedules, collaboration with graphic designers and print managers, list selection, print/email vendors, and results analysis. I employed best practices, researched, and wrote strategic direct marketing campaigns for retirement, annuities, and banking products. I also collaborated with business partners and external consultants to develop online retirement newsletter, and analyzed campaign results to help inform future creative test strategies. Show less
-
-
-
Marsh
-
United States
-
Insurance
-
700 & Above Employee
-
Marketing Copywriter
-
1997 - 2003
As a copywriter with an in-house creative agency for a global professional services firm supporting insurance brokerage, I developed creative strategies, wrote, and proofed segmented marketing content, including customer acquisition and cross-sell direct marketing campaigns and customer retention projects. I crafted winning direct mail tests and ads for multiple insurance projects targeted to military and professional association members. I collaborated with writers, art directors, production managers, data analysts, and account management to inform creative strategy, prioritize multiple projects, and consistently meet deadlines. Show less
-
-
-
Kirke Van Orsdel Inc
-
United States
-
Machinery Manufacturing
-
Marketing Campaign Manager
-
1995 - 1997
As a marketing campaign manager with an in-house creative agency for a national insurance services firm, I developed and managed successful policyholder retention and cross-sell marketing campaigns and utilized segmentation testing strategies to maximize campaign results. I also analyzed campaign metrics, using the findings to recommend annual campaign strategy. Employed best direct marketing practices to manage and execute results-driven customer marketing projects. Annually planned customer cross-sell, upgrade, and retention projects within budget and worked with internal data platform to successfully target audience segments. Show less
-
-
Education
-
1988 - 1993
Iowa State University
BA, Journalism
Community
