Experience

Waterford Public Library

• Information Services
• 1 - 100 Employee

• Assistant Info/Reference Librarian

  • Sep 2019 - Present



Beaulieu Strategic Consulting

• Owner

  • Jan 2016 - Present

  Strategic integrated marketing communications planning for organizations (profit and non-profit) who are at the cusp of expansion and greatness. Strategic integrated marketing communications planning for organizations (profit and non-profit) who are at the cusp of expansion and greatness.



Bill Memorial Library

• United States
• Libraries

• Library Technical Assistant (Substitute)

  • Nov 2016 - Dec 2019

  Support front office activities for small historical library. Strong patron interaction and high customer satisfaction. No job is too small. Responsible for a variety of tasks not limited to researching and answering reference questions, computer and technology support and troubleshooting, circulation, and adult programs and all inter-library loan requests. Proficient user of SIRSI ILS. Enjoy shelving books to understand patron interests. Support front office activities for small historical library. Strong patron interaction and high customer satisfaction. No job is too small. Responsible for a variety of tasks not limited to researching and answering reference questions, computer and technology support and troubleshooting, circulation, and adult programs and all inter-library loan requests. Proficient user of SIRSI ILS. Enjoy shelving books to understand patron interests.



Henkel

• Germany
• Manufacturing
• 700 & Above Employee

• Director Global Marketing Services

  • 2012 - 2015

  Responsible for global marketing services organization for Adhesive Technologies business including Loctite brand. Collaborated directly with Henkel marketing communication professionals in North American, Mexico, Brazil, Argentina, Europe, Middle East, and Asia-Pacific to understand audiences, objectives and drive execution of integrated marketing campaigns. Managed agile team of art directors, graphic designers, writers, editors, digital experts (content, social media, search engine optimization). Developed creative shared services in the Phillipines.Success based on work quality, meeting deadlines and on-going review and adjustment of resources and priorities to meet current and future needs.

• Director eBusiness and Integrated Marketing Communications (North America)

  • 2005 - 2012

  Responsible for the creation of Henkel Adhesive Technologies North America eBusiness and integrated marketing communication organization. Infrastructure formed foundation of Henkel's global digital group in Duesseldorf, Germany. Researched and secured funding to develop and launch global extranet (Project ROI completed in 18 months). The Henkel POD continues to be an essential component in global digital strategy Drove development of PIM (product information management) and DAM (digital asset management) systems to store master marketing data and assets for company’s various digital audiences and partners. Identified and led effort to merge 10 distinct data repositories for product technical data sheets into a single data base. Streamlined procedures and workflow. Developed web inquiry response strategy across all North American Industrial businesses reducing resource time to enter data from 8 hours to 20 minutes per day. Collaborated with 8 distinct Henkel North American businesses to create one web infrastructure. Utilized voice of customer principles for internal and external audiences including phone, workshops and in-person customer interviews. Used design for Six Sigma principles to prioritize requirements. Responsible for the creation / gathering of all content creation (1000+ pages), hierarchy, product content (2700+ products), web inquiry management, search engine optimization among other project details. Structure leveraged globally by Henkel.



Chemtura (formerly Crompton Corporation)

• Global Web Content Manager

  • 2002 - 2005

  Responsible for the creation of global corporate website, including the maintenance, creation and implementation of new functionality.Created and implemented web content standards and procedures. Reduced work redundancy by 75%. Trained all web content owners. Produced all training materials. Created web inquiry response system. Accuracy of inquiry distribution improved from 44% to 98%. Reduced daily inquiry processing time from 8 hours to 90 minutes supported by creation of an extensive product contact matrix. Created closed loop e-lead management system using Design for Six Sigma principles. A 4-week pilot program identified $2.5 million dollars in 2004 web assisted sales. Coordinated search engine optimization strategy. Ninety percent of key words identified by company ranked number 1 or 2 on search engine results following optimization. Managed all pay for click programs.



Davis-Standard

• United States
• Machinery Manufacturing
• 300 - 400 Employee

• Global Marketing Manager

  • 1989 - 2002

  Responsible for global advertising, public relations, customer newsletters, photography, trade shows and events, implementation of branding strategies, and competitive analysis for global extrusion system manufacturer. Managed a department of 7 employees.Multi-cultural trade shows, conferences, and high-end receptions, including, but not limited to the United Kingdom, France, Brazil, Singapore and Germany up to 12,000 square feet.Marketing communication lead for 6 acquisitions (France (Repiquet), Germany (ER-WE-PA), United Kingdom (Brookes) and US (Egan, Killion, Sterling)



Marine Commerce and Development

• Assistant Director

  • 1983 - 1989

  Developed and executed multi-faceted downtown waterfront fundraising events for non-profit volunteer based organization to draw attention to waterfront economic development for the City of New London.Recruited, coordinated and motivated over 200 volunteers.Responsible for all event organization, public relations, finances and contracts. Developed and executed multi-faceted downtown waterfront fundraising events for non-profit volunteer based organization to draw attention to waterfront economic development for the City of New London.Recruited, coordinated and motivated over 200 volunteers.Responsible for all event organization, public relations, finances and contracts.