Senior Product Manager

• Nov 2022 - Present

Conversion Rate Optimisation Manager

• 2019 - Dec 2022

Leading various optimisation programmes across Cardif Pinnacle’s own brand (Everypaw) and its partners (Sainsbury’s, Argos, Post Office, PDSA, Itch), I ensured the design of new journeys were tested and optimised pre- and post-production. Being a founding member of the marketing team and a thought leader for CRO in the business, I brought in new tools and trained staff members to ensure we had a data-driven approach to experimentation across departments (both qualitative and quantitative). My role also heavily involved data manipulation, weekly and monthly reporting, contributing to product roadmaps and sprints, as well as the presentation of strategy and findings to senior stakeholders.

Web Analyst (Optimisation)

• 2018 - 2019

Working in multidisciplinary teams in an agency, I lead A/B testing through test plan reviews, and the monitoring, analysing, and reporting of test results. My analytics and benchmarking dashboards built in Data Studio and Excel helped identified key areas of opportunities for improving KPIs for my clients. Working in multidisciplinary teams in an agency, I lead A/B testing through test plan reviews, and the monitoring, analysing, and reporting of test results. My analytics and benchmarking dashboards built in Data Studio and Excel helped identified key areas of opportunities for improving KPIs for my clients.

Associate Conversion Rate Optimisation Consultant

• 2017 - 2018

Using a strategic approach base on quantitative and qualitative data, I help increase web conversion rates for a range of clients through A/B testing. Using a strategic approach base on quantitative and qualitative data, I help increase web conversion rates for a range of clients through A/B testing.

IT Student Training Assistant

• 2010 - 2016

I helped deliver a range of IT courses including using MS Word for long documents, MS Excel for statistics, MS Access for database design, forms and queries, MATLAB, SPSS and Nvivo.

1st Year Psychology Laboratory Demonstrator

• 2012 - 2014

My duties were to help set up and assist laboratory classes for 1st Year Psychology students, provide advice and guidance to the students when required as well as marking their submitted lab reports.

Data Analyst

• 2013 - 2013

The position required me to analyse data from the Graduate School Training Needs survey using Excel and SPSS, in order to help establish what is required in IT training for student and staff in the new academic year.

Data Entry Officer

• 2012 - 2015

My tasks were to identify and input relevant jobs in the educational sector from a variety of sources onto the company database. My tasks were to identify and input relevant jobs in the educational sector from a variety of sources onto the company database.

SPSS Research Consultant

• 2012 - 2013

Setting up data files and problem sheets, I analysed quantitative and qualitative data sets from various countries and gave suggestions into how results can be presented. Setting up data files and problem sheets, I analysed quantitative and qualitative data sets from various countries and gave suggestions into how results can be presented.

Intern

• 2010 - 2010

Using various programs including SPSS and Excel, I did statistical analysis, data entry, editing and compiled notes on journal papers. Using various programs including SPSS and Excel, I did statistical analysis, data entry, editing and compiled notes on journal papers.

Writer

• 2010 - 2010

I researched and wrote CVs and covering letters for people in various working sectors. I researched and wrote CVs and covering letters for people in various working sectors.

Private English Tutor

• 2009 - 2009

My responsibilities were to teach primary school and pre-school children conversational English and phonics. My responsibilities were to teach primary school and pre-school children conversational English and phonics.

Teaching Assistant

• 2006 - 2006

My duties were to assist a number of English teachers in teaching primary school children. My duties were to assist a number of English teachers in teaching primary school children.