Diana Yeo
VP Associate Creative Director at Area 23- Claim this Profile
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Bio
Jeff Gillam
I’ve worked with Di for many years and would do so again any day. Diana is a loyal, dedicated, and brilliant design director you will be forever grateful to have on your team. When we worked together she was able to juggle all the projects, personalities and problems the busy studio would throw at her. All the while remaining a delightful person with whom to work. She has the convivial, professional manner of a great leader, appreciated by junior and senior staff alike. Her design eye is on-point when creatives hit a wall, or when clients lack direction. Hope I can have the opportunity to collaborate with her again soon.
Valerie Thompson
I worked with Diana Yeo for more than a decade at Ruder Finn, and consider her to be one of the finest designers I’ve worked with during my 24 years with the company. She has a great eye, and it shows on the countless print and digital projects she’s created. Di has managed rebranding initiatives for new as well as established companies, always striving to enhance the client’s messaging visually. In addition to strong and effective graphic design, Di is also a phenomenal art director. She can juggle multiple projects, attend meetings throughout the day, and still never miss a deadline. Diana Yeo would be a great addition to any creative team. I cannot recommend her highly enough.
Jeff Gillam
I’ve worked with Di for many years and would do so again any day. Diana is a loyal, dedicated, and brilliant design director you will be forever grateful to have on your team. When we worked together she was able to juggle all the projects, personalities and problems the busy studio would throw at her. All the while remaining a delightful person with whom to work. She has the convivial, professional manner of a great leader, appreciated by junior and senior staff alike. Her design eye is on-point when creatives hit a wall, or when clients lack direction. Hope I can have the opportunity to collaborate with her again soon.
Valerie Thompson
I worked with Diana Yeo for more than a decade at Ruder Finn, and consider her to be one of the finest designers I’ve worked with during my 24 years with the company. She has a great eye, and it shows on the countless print and digital projects she’s created. Di has managed rebranding initiatives for new as well as established companies, always striving to enhance the client’s messaging visually. In addition to strong and effective graphic design, Di is also a phenomenal art director. She can juggle multiple projects, attend meetings throughout the day, and still never miss a deadline. Diana Yeo would be a great addition to any creative team. I cannot recommend her highly enough.
Jeff Gillam
I’ve worked with Di for many years and would do so again any day. Diana is a loyal, dedicated, and brilliant design director you will be forever grateful to have on your team. When we worked together she was able to juggle all the projects, personalities and problems the busy studio would throw at her. All the while remaining a delightful person with whom to work. She has the convivial, professional manner of a great leader, appreciated by junior and senior staff alike. Her design eye is on-point when creatives hit a wall, or when clients lack direction. Hope I can have the opportunity to collaborate with her again soon.
Valerie Thompson
I worked with Diana Yeo for more than a decade at Ruder Finn, and consider her to be one of the finest designers I’ve worked with during my 24 years with the company. She has a great eye, and it shows on the countless print and digital projects she’s created. Di has managed rebranding initiatives for new as well as established companies, always striving to enhance the client’s messaging visually. In addition to strong and effective graphic design, Di is also a phenomenal art director. She can juggle multiple projects, attend meetings throughout the day, and still never miss a deadline. Diana Yeo would be a great addition to any creative team. I cannot recommend her highly enough.
Jeff Gillam
I’ve worked with Di for many years and would do so again any day. Diana is a loyal, dedicated, and brilliant design director you will be forever grateful to have on your team. When we worked together she was able to juggle all the projects, personalities and problems the busy studio would throw at her. All the while remaining a delightful person with whom to work. She has the convivial, professional manner of a great leader, appreciated by junior and senior staff alike. Her design eye is on-point when creatives hit a wall, or when clients lack direction. Hope I can have the opportunity to collaborate with her again soon.
Valerie Thompson
I worked with Diana Yeo for more than a decade at Ruder Finn, and consider her to be one of the finest designers I’ve worked with during my 24 years with the company. She has a great eye, and it shows on the countless print and digital projects she’s created. Di has managed rebranding initiatives for new as well as established companies, always striving to enhance the client’s messaging visually. In addition to strong and effective graphic design, Di is also a phenomenal art director. She can juggle multiple projects, attend meetings throughout the day, and still never miss a deadline. Diana Yeo would be a great addition to any creative team. I cannot recommend her highly enough.
Experience
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Area 23
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United States
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Advertising Services
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500 - 600 Employee
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VP Associate Creative Director
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Jun 2022 - Present
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Medical Knowledge Group
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United States
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Advertising Services
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100 - 200 Employee
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VP Associate Creative Director
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Apr 2018 - May 2022
I am responsible for the 360 creative execution of digital and print HCP-focused medical communications including integrated campaigns, websites, live/virtual congress booths, KOL and MOD videos, collateral — providing creative solutions to healthcare challenges. I am also engaged in brand planning and new business pitches, providing strategically-focused creative solutions. As the resident problem-solver, I anticipate and remove roadblocks, be it a creative dilemma or management issue, all done with empathy and intention. As a team leader, I practice active listening, respond in earnest, encourage autonomy, and push for design excellence. Therapeutic areas of expertise: Cardiology, Diagnostics, Epilepsy, Neurology, Oncology, Psychiatry, Rare Diseases, Respiratory and Transplantation. Show less
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Group Art Supervisor
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Apr 2017 - Apr 2018
I managed multiple brands for all our subsidiary agencies from conception through completion on a range of HCP-focused print and digital medical communications. I personally worked on and led my creative team in day-to-day work and collaborated closely with the copy, medical, account and strategy teams.
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RFI Studios
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Advertising Services
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1 - 100 Employee
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Director of Design
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Jun 2016 - Apr 2017
I maintained my responsibilities as the design lead and studio manager. As the Director of Design, I personally worked on and provided oversight for all client work in corporate and internal communications. Within the team, I’ve also worked to build a healthy environment and strived for good ethos amongst the designers. Clients include Novartis, Shire, Pfizer, Allergan, Astra Zeneca, UCB, GSK, Janssen, Kaleo, GE Foundation, Doctor’s Best, Simons Foundation Autism Research Initiative and Indigo AG. Show less
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Art Director
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Sep 2014 - Jun 2016
I was responsible for leading creative projects and collaborating with our cross-functional team of designers, producers, project managers, content producers, video producers, UX designers and developers. Months into my position as an AD, I stepped up voluntarily to the role of a studio manager—taking on more responsibilities for the smooth running of the creative studio. I was in charge of project assignment, resource management, ensuring quality control, making sure deadlines were met and coordinating deliverables between teams. I’ve worked on extensive branding projects for clients like Newel, SPARK (Simons Foundation Powering Autism Research for Knowledge), Pfizer and Shire—across digital and print platforms. Show less
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Design Matters
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Singapore
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Agency Director
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Feb 2013 - Aug 2014
Design Matters became fruition with two things in mind – do good design; design to do good. The main design offerings included advertising campaigns, brochures, annual reports, magazines, direct marketing, exhibition design and branding. I was working on an array of projects, managing clients and immersing in the very competitive landscape. I got the opportunity to work with Singapore Tourism Board and Singapore Management University on their marketing collaterals. During the time at Design Matters, I also did pro-bono design work for AWARE, which is Singapore’s leading gender equality advocacy group. Show less
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Bulletproof
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United Kingdom
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Design Services
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200 - 300 Employee
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Agency Director
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May 2011 - Jan 2013
Bulletproof is a well-respected strategic brand and packaging design consultancy founded in London. It was very exciting times when Bulletproof decided to bring its expertise to the Americas with the opening of its New York office. I was responsible for building the NYC office from the ground up, running the day-to-day operations, hiring a team of staff and managing client relationships. I am very proud to be part of the Bulletproof family both in London and New York City. Bulletproof is a well-respected strategic brand and packaging design consultancy founded in London. It was very exciting times when Bulletproof decided to bring its expertise to the Americas with the opening of its New York office. I was responsible for building the NYC office from the ground up, running the day-to-day operations, hiring a team of staff and managing client relationships. I am very proud to be part of the Bulletproof family both in London and New York City.
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Ruder Finn
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United States
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Public Relations and Communications Services
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400 - 500 Employee
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Art Director
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2000 - May 2011
Responsible for client management, assessment of needs and project fulfillment from conception to completion, building brands and developing print and advertising materials for global clients. Oversaw the design aspect of new business pitches with various PR divisions in the company. Knowledgeable in print production and printing press supervision. Clients included Citibank, Novartis, Pfizer, Schering-Plough, Affymetrix, Helicos BioSciences, Friends of the World Food Program, BP Alternative Energy and Jamaica Tourist Board. I played a big part in award-winning branding projects for clients like Affymetrix and Novartis – which turned out to be such amazing learning experiences that shaped my immense interest in helping brands build their voice through design. Show less
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Bulletproof
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United Kingdom
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Design Services
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200 - 300 Employee
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Middleweight Designer
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1997 - 2000
With a hands-on approach, I was involved in the conceptual, design execution and production stages of all print collateral projects I took on. This process allowed me to accumulate a wealth of knowledge and experience that provided me with a solid foundation for my present thorough working style. Clients include Nike Corporation Europe, Buena Vista Home Entertainment, BBC Worldwide and Virgin Trains. With a hands-on approach, I was involved in the conceptual, design execution and production stages of all print collateral projects I took on. This process allowed me to accumulate a wealth of knowledge and experience that provided me with a solid foundation for my present thorough working style. Clients include Nike Corporation Europe, Buena Vista Home Entertainment, BBC Worldwide and Virgin Trains.
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