Experience

The Ricciardi Group

• United States
• Advertising Services
• 1 - 100 Employee

• Art Director

  • Oct 2022 - Present



GMLV

• United States
• Advertising Services
• 1 - 100 Employee

• Art Director

  • Jul 2019 - Jun 2022

  Creative direction and execution of full ad campaign creative for clients including print, digital, and out-of-home; design interactive responsive websites and oversee development; create social media assets and assist with content strategy; audio script development; contribute to creative brief; interact with copywriters to develop creative concepts; present creative to clients. Develop visual identity for clients including logo, color palette, typographic treatments and created comprehensive brand guidelines for client reference. Layout and design of editorial publications and annual reports. Design direction and execution; proof all pages for accuracy and approve final art. Photo editing and color correction. Photoshoot production and art direction. Communicate with and plan with photographers; organize production sheet; conduct location scouts; assist clients in selecting models; on-shoot art direction; enforced project timelines. Oversee print production of client projects: conduct press checks; review color proofs; color correction; color matching; communication and direction to the printer. Advise clients on all technical and visual recommendations for projects including brand application, design direction, and print production. Direct designers and freelancers; oversee projects and monitor project timeline; educate and foster the growth of designers by teaching specific skills and encouraging creative exploration. Show less



The Byne Group

• United States
• Advertising Services
• 1 - 100 Employee

• Art Director

  • Feb 2016 - Jul 2019

• Graphic Designer

  • Jun 2014 - Feb 2016

  Contribute to creative concept and development of integrated ad campaigns; design and execution of print, digital, social, and broadcast assets.Develop visual identity for clients including logo, color palette, typographic treatments and created comprehensive brand guidelines for client reference. Layout and design of editorial publications and annual reports. Design direction and execution; proof all pages for accuracy and approve final art. Photo editing and color correction.Photoshoot production and art direction. Communicate with photographers; assist in organization of details and timeline; conduct location scouts; assist clients in selecting models; on-shoot art direction; enforced project timelines.Oversee print production of client projects: conduct press checks; review color proofs; color correction; color matching; communication and direction to the printer.Advise clients on all technical and visual recommendations for projects including brand application, design direction, and print production.Develop and execute social media promotions including all digital assets and landing pages. Show less



TMADE

• Art Director + Designer

  • Feb 2013 - May 2015

  Art direction and design of branding, identity, and stationery projects from initial inception through to completed printed pieces. Includes sketching, illustration, and typographic treatments. Handle client interface, proposal writing, timeline and budget development, print quote and print bid requests, as well as invoicing. Upheld deadlines and due dates. Art direction and design of branding, identity, and stationery projects from initial inception through to completed printed pieces. Includes sketching, illustration, and typographic treatments. Handle client interface, proposal writing, timeline and budget development, print quote and print bid requests, as well as invoicing. Upheld deadlines and due dates.



Vermilion

• United States
• Advertising Services
• 1 - 100 Employee

• Graphic Designer

  • Jul 2011 - Dec 2012

  Concept and execute design solutions for advertising platforms; print and point-of-sale design; packaging dieline updates; label and packaging production for IZZE Sparkling Juice Beverage. Art direction and design of website, outdoor advertising, print, and event collateral for Colorado initiative Beforeplay.org. Maintain brand look throughout design of various campaign medium including the design and production of digital ad assets in both English and Spanish. Photo shoot art direction and planning, working closely with photographer and stylist on location scouting, wardrobe selection, and model casting for Beforeplay.org. Maintain—and evolve—brand style with the design and production of digital ads, creation of web pages and promotional landing pages, social media, event promotions, and print collateral for Celestial Seasonings, IZZE, Rudi's Bakery, Beforeplay.org, and Earth Balance. Branding work, including logo design, naming, color schemes, typographic treatments. Show less



Natural Solutions Magazine

• Boulder, CO

• Senior Graphic Designer

  • May 2009 - May 2010

  Conceptualize editorial design solutions for front-of-book sections and one feature per issue in collaboration with art and editorial teams; work independently from art direction. Retouch and color correct photography, proof images, prepare all photography for print. Art direction of photo shoots including initial concepting, communicating visual look and feel to photographers and stylists; select props and wardrobe appropriate for shoots. Proof internal soft proofs and review bluelines; sign off on bluelines in art director’s absence. Maintain art team organization, including updating wall as necessary; tracking feature and story status through editing rounds; invoicing photography purchases. Design and execute media kit, including production; obtain print bids and source print vendor; color correction of photography; create mock-up for internal presentation. Serve as primary contact for advertisers regarding ad due dates and specifications. Plan ad and editorial page layout per ad insertion requests for each issue, coordinating with sales, art and editorial teams. Act as magazine’s liaison to printer including scheduling print production, approving paper and shipping orders for each issue; give final sign-off on magazine bluelines. Preparation and shipment of all magazine page files to printer. Show less



Moxie Sozo

• United States
• Advertising Services
• 1 - 100 Employee

• Graphic Designer

  • May 2007 - Aug 2007

  Design feature articles for TrailRunner & Rock and Ice magazines, working with art director on conceptualization and layout. Design and production of print and web projects including editorial design and layout, illustration, package comps, photo shoots. Production work for catalog. Updating product photography and descriptions, following type styles (character and paragraph styles). Color correction and photo editing. Proofing pages. Design feature articles for TrailRunner & Rock and Ice magazines, working with art director on conceptualization and layout. Design and production of print and web projects including editorial design and layout, illustration, package comps, photo shoots. Production work for catalog. Updating product photography and descriptions, following type styles (character and paragraph styles). Color correction and photo editing. Proofing pages.