Diana Shuel
Programmatic Manager at BrainRocket- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Jonathan Barkan
Unfortunately I was Diana's manager for a little more than 6 months. I would happily take Diana as an employee to any company I will go or start. Diana is one of the most dedicated employees I had the pleasure to work with. She looks into the tiniest details to try and improve her accounts and clients, she is extremely friendly and gives everyone a great feeling. Her analytic skills along with her critical thinking makes her an asset to any company. I believe that any company that Diana will choose to go to, will win jackpot!
Paloma Gimeno Bustillo
Working with Diana has been a real pleasure. Proactive, empathic, problem-solving, responsible, results-oriented, and with great capacity dealing with clients. I hope to have the opportunity to work together soon.
Jonathan Barkan
Unfortunately I was Diana's manager for a little more than 6 months. I would happily take Diana as an employee to any company I will go or start. Diana is one of the most dedicated employees I had the pleasure to work with. She looks into the tiniest details to try and improve her accounts and clients, she is extremely friendly and gives everyone a great feeling. Her analytic skills along with her critical thinking makes her an asset to any company. I believe that any company that Diana will choose to go to, will win jackpot!
Paloma Gimeno Bustillo
Working with Diana has been a real pleasure. Proactive, empathic, problem-solving, responsible, results-oriented, and with great capacity dealing with clients. I hope to have the opportunity to work together soon.
Jonathan Barkan
Unfortunately I was Diana's manager for a little more than 6 months. I would happily take Diana as an employee to any company I will go or start. Diana is one of the most dedicated employees I had the pleasure to work with. She looks into the tiniest details to try and improve her accounts and clients, she is extremely friendly and gives everyone a great feeling. Her analytic skills along with her critical thinking makes her an asset to any company. I believe that any company that Diana will choose to go to, will win jackpot!
Paloma Gimeno Bustillo
Working with Diana has been a real pleasure. Proactive, empathic, problem-solving, responsible, results-oriented, and with great capacity dealing with clients. I hope to have the opportunity to work together soon.
Jonathan Barkan
Unfortunately I was Diana's manager for a little more than 6 months. I would happily take Diana as an employee to any company I will go or start. Diana is one of the most dedicated employees I had the pleasure to work with. She looks into the tiniest details to try and improve her accounts and clients, she is extremely friendly and gives everyone a great feeling. Her analytic skills along with her critical thinking makes her an asset to any company. I believe that any company that Diana will choose to go to, will win jackpot!
Paloma Gimeno Bustillo
Working with Diana has been a real pleasure. Proactive, empathic, problem-solving, responsible, results-oriented, and with great capacity dealing with clients. I hope to have the opportunity to work together soon.
Credentials
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The Trade Desk Edge Academy Certified: Data-Driven Planning
The Trade DeskMay, 2022- Nov, 2024 -
Google Ads Display Certification
GoogleJun, 2021- Nov, 2024 -
Google Ads Search Certification
GoogleJun, 2021- Nov, 2024 -
Campaign Manager 360 Certification
GoogleJul, 2023- Nov, 2024 -
Digital Advertising
HubSpot AcademyJul, 2023- Nov, 2024 -
SEO
HubSpot AcademyApr, 2022- Nov, 2024
Experience
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BrainRocket
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Cyprus
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Software Development
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300 - 400 Employee
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Programmatic Manager
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2022 - Present
‣ Pioneered and established the Programmatic Department, laying the foundation for seamless and successful programmatic advertising operations within the company. ‣ Owning the end-to-end process of programmatic advertising, encompassing budget planning, campaign planning, setup, optimization, and comprehensive reporting. ‣ Implemented data-driven strategies and leveraged advanced optimization techniques to drive performance and maximize return on investment. ‣ Pioneered and established the Programmatic Department, laying the foundation for seamless and successful programmatic advertising operations within the company. ‣ Owning the end-to-end process of programmatic advertising, encompassing budget planning, campaign planning, setup, optimization, and comprehensive reporting. ‣ Implemented data-driven strategies and leveraged advanced optimization techniques to drive performance and maximize return on investment.
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Get Green Rays
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Cyprus
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Manufacturing
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Founder
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2019 - 2023
‣ Founded and led a successful social enterprise specializing in sustainable alternative products. ‣ Orchestrated all aspects of business operations, with a particular focus on marketing and advertising strategies, including product management, affiliates management, media buying, PPC advertising, SEM, SEO, e-commerce, marketplace sales, and fulfilment. ‣ Developed and implemented innovative marketing campaigns to drive brand awareness and increase customer acquisition, resulting in significant revenue growth. ‣ Leveraged expertise in advertising and paid advertising to optimize campaign performance, maximize ROI, and effectively reach target audiences. Show less
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Digital Marketing & Advertising Consultant
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2019 - 2022
‣ Offering marketing and advertising advisory services to diverse businesses across industries, including finance, e-commerce, TV VOD services, and retail. ‣ Overseeing branding and performance campaigns across multiple platforms, including Programmatic advertising, Native advertising, PPC (Google and Bing), and Social Media Marketing (SMM). ‣ Spearheading tracking and analytics efforts, utilizing tools such as GTM, Google Analytics, and Hotjar. ‣ Offering marketing and advertising advisory services to diverse businesses across industries, including finance, e-commerce, TV VOD services, and retail. ‣ Overseeing branding and performance campaigns across multiple platforms, including Programmatic advertising, Native advertising, PPC (Google and Bing), and Social Media Marketing (SMM). ‣ Spearheading tracking and analytics efforts, utilizing tools such as GTM, Google Analytics, and Hotjar.
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Platform161 (Now part of Verve Group)
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Netherlands
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Advertising Services
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1 - 100 Employee
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Programmatic Consultant
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2017 - 2019
‣ Conducted business development, contracting and product management support for the company’s international enterprise accounts, ensuring their retention, renewal, and growth within the DSP. ‣ Provided programmatic consultancy, created media planning and programmatic media buying strategies, elaborated on best practice frameworks and submitted customised solutions. ‣ Resolved technical queries and advanced relevant feedback and improvement suggestions to the responsible stakeholders. ‣ Played a pivotal role in the development, testing and upgrade of a new platform UI. Show less
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Engageya
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Director of Ad Operations
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2015 - 2016
‣ Oversaw end-to-end campaign management processes, encompassing strategy development, planning, AB testing, optimization, and reporting to drive the achievement of clients' performance targets.‣ Contributed to an ascending revenue and profitability trend as well as a growing employee force, cultivating a 60% steady revenue increase.‣ Proactively recommended and facilitated platform development and technological advancements, addressing front-end, back-end, and algorithm-related enhancements.‣ Held a pivotal position within the company, fostering close synergy and collaboration with all departments to ensure smooth operations and maximize overall effectiveness. Show less
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Director of Media Buy & Business Development
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2014 - 2015
‣ Initiated and successfully established the media department from the ground up, shaping its structure and setting it on a path to success.‣ Orchestrated the expansion of the business into diverse markets, leveraging market research and strategic planning to identify opportunities. Developed a strong network of publishers, effectively managing the entire sales funnel from initial contact to negotiation and contract finalization.‣ Led technology configuration and implementation, ensuring seamless integration and ongoing optimization of media performance.‣ Improved publisher yield by 15% through effective technology solutions and continuous optimization efforts. Show less
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LYCOS
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India
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Technology, Information and Internet
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100 - 200 Employee
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Senior Media Buy Manager
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2012 - 2014
‣ Cultivated and maintained strong relationships with direct publishers, media houses, and ad networks, overseeing negotiation processes, contract management, and account growth. ‣ Successfully executed performance-driven display and video campaigns, leveraging programmatic media buying techniques on RTB platforms. ‣ Developed and implemented advertising strategies that led to a 40% increase in monthly sales and a record-breaking yearly growth of 50%. ‣ Cultivated and maintained strong relationships with direct publishers, media houses, and ad networks, overseeing negotiation processes, contract management, and account growth. ‣ Successfully executed performance-driven display and video campaigns, leveraging programmatic media buying techniques on RTB platforms. ‣ Developed and implemented advertising strategies that led to a 40% increase in monthly sales and a record-breaking yearly growth of 50%.
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Education
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2006 - 2010
Universitatea „Alexandru Ioan Cuza” din Iași
Bachelor of Laws (LLB), Law
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