Diana Handwerker Rosayn

Lead Digital Strategist at BlueIvy Communications
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Tony Beall

There are people you partner with for the betterment of the greater good that leave an indelible mark on you, and everyone they touch. Diana is definitely one of those people. What I experienced during our tenure was an individual with an abundance of passion, commitment, empathy, creativity, and attention to detail. Diana's positive energy is felt not when she enters a room, but the minute she enters a building! It was an honor to work with her. I'm quite certain anyone who has the opportunity to collaborate with her would say the same. Appreciate you, Diana!

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Credentials

  • Foundations of UX Design
    Google
    Nov, 2021
    - Nov, 2024
  • Digital Strategy and Business
    Digital Marketing Institute
    Sep, 2021
    - Nov, 2024
  • Google SEO
    University of California, Davis
    Aug, 2021
    - Nov, 2024

Experience

  • BlueIvy Communications
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Lead Digital Strategist
      • 2021 - Present

      I oversee the digital marketing arm of a public relations agency. To round out our service programs, I developed the marketing team offering full cycle campaign creation and marketing development. This enabled clients to support the greater influx of digital traffic resulting from our public relations services. Selected Achievements: ­ Built the marketing initiatives for all 15 clients in anticipation of greater PR visibility. ­ Improved average online presence by 10% for clients and decreased monthly marketing budgets 50%. ­ Increased website visitors from 1,500 to 12,000+ per month for a legal office within 8 months. Show less

  • Be Like Brit Foundation
    • United States
    • Philanthropy
    • 1 - 100 Employee
    • Marketing Director
      • 2020 - Present

      I lead the marketing team to expand brand awareness and fundraising results. Supervising a team of 3, I develop and manage all the physical and digital marketing initiatives, from initial concept to final distribution. I am also a critical advisor to the board of directors. Selected Achievements: ­ Built the organization’s brand narrative and creative strategy from the ground up. ­ Increased revenue from individual donations 21% and doubled online donations. ­ Expanded total number of online reviews by building web and social media presence. Show less

  • Kannico for Global Good
    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing Director / Head of Creative Strategy
      • 2019 - 2020

      I led design and implementation of brand marketing and advertising for this consulting agency. The campaigns I developed supported both the agency and its clients, including non-profits and start-up companies. Selected Achievements: ­ Redesigned corporate office space to improve service delivery. ­ Generated $140K in net revenue by building and launching subscription-based Facebook group. ­ Helped compile content for book that is now available on Amazon. I led design and implementation of brand marketing and advertising for this consulting agency. The campaigns I developed supported both the agency and its clients, including non-profits and start-up companies. Selected Achievements: ­ Redesigned corporate office space to improve service delivery. ­ Generated $140K in net revenue by building and launching subscription-based Facebook group. ­ Helped compile content for book that is now available on Amazon.

  • National Leadership Institute
    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Program Director
      • 2017 - 2019

      I shaped the creative strategy and managed all social media, email, and SEO marketing initiatives associated with the Sanford Institute of Philanthropy program. To ensure fulfillment of our mission, I monitored our grant requirements and tracked the program outcomes. I planned and executed approximately 5 training events per month. In addition, I coordinated activities with local event hosts and partner organizations. I shaped the creative strategy and managed all social media, email, and SEO marketing initiatives associated with the Sanford Institute of Philanthropy program. To ensure fulfillment of our mission, I monitored our grant requirements and tracked the program outcomes. I planned and executed approximately 5 training events per month. In addition, I coordinated activities with local event hosts and partner organizations.

  • Benevents, LLC.
    • Boca Raton, Florida, United States
    • Creative Consultant and Fundraising Strategist
      • 2014 - 2019

      I launched this consultancy to provide marketing, creative, and brand services for nonprofits. I launched this consultancy to provide marketing, creative, and brand services for nonprofits.

  • Treatment Partners of America
    • Boca Raton, FL
    • Marketing Director
      • 2016 - 2017

      I ran marketing campaigns for a health and wellness program. With a focus on brand awareness, I launched a YouTube channel that generated $500K, covering the organization’s start-up costs. With hands on clinical experience worked to develop online presence including social media and website. Designed marketing materials and conducted market research to expand growth strategy and outreach. Using facilitated sessions created brand marketing plan. I ran marketing campaigns for a health and wellness program. With a focus on brand awareness, I launched a YouTube channel that generated $500K, covering the organization’s start-up costs. With hands on clinical experience worked to develop online presence including social media and website. Designed marketing materials and conducted market research to expand growth strategy and outreach. Using facilitated sessions created brand marketing plan.

  • Metro Taxi
    • West Palm Beach, Florida, United States
    • Social Media and Marketing Director
      • 2013 - 2015

      I managed all activities related to social media marketing across Twitter, Facebook, Instagram, and Yelp. To drive our brand awareness, I created campaigns and content that captured attention of community members. I managed all activities related to social media marketing across Twitter, Facebook, Instagram, and Yelp. To drive our brand awareness, I created campaigns and content that captured attention of community members.

Education

  • Florida Atlantic University
    Bachelor's Degree, Political Science and Government
  • Florida Atlantic University
    Bachelor's degree, Psychology

Community

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