Experience

Six Gldn Skincare

• Consumer Services
• 1 - 100 Employee

• Founder & Creative Director

  • Sep 2020 - Present

  Clean beauty for golden-hour radiant skin. Women founded with a shared vision that celebrates life, authenticity and adventure. We care for people and the planet with safe and natural ingredients that balances and detoxifies skin. Our packaging is reusable and recyclable. We're Peta, Leaping Bunny and Plastic Negative certified.



Self-employed

• Real Estate
• 1 - 100 Employee

• Creative Director Beauty & Skin Care

  • Mar 2019 - Present

  Creative director specializing in beauty and skin care branding, packaging, website design, photo art direction. Providing thought leadership, team oversight and hands-on design. Excels in creating integrated image campaigns. Always looking for smart creative solutions for customer engagement and setting a strong foundation for growth. Clients include all shapes and sizes from start-ups to established multi-national brands.



JAFRA Cosmetics International

• United States
• Cosmetics
• 1 - 100 Employee

• WW Creative Director

  • Feb 2017 - Feb 2019

  Led all creative initiatives for the new look of JAFRA Cosmetics, including its flagship fragrance, color and skin care franchises. Created all new packaging and digital marketing campaigns to take JAFRA into the future. Created new storytelling-based franchises for fragrance, men’s skin care, and nutritional supplements. Oversaw the department budget, and transformed JAFRA’s creative production processes to increase productivity. Created comprehensive style guides for subsidiary launches in… Led all creative initiatives for the new look of JAFRA Cosmetics, including its flagship fragrance, color and skin care franchises. Created all new packaging and digital marketing campaigns to take JAFRA into the future. Created new storytelling-based franchises for fragrance, men’s skin care, and nutritional supplements. Oversaw the department budget, and transformed JAFRA’s creative production processes to increase productivity. Created comprehensive style guides for subsidiary launches in Mexico, Europe, and Asia. Overhauled JAFRA’s best-sellers in fragrances, skincare, and color cosmetics with new product and experiential promotions, including new promotional videos for PR launch events, online, broadcast, and conferences. Created new formats for sizzle and how-to videos for a vastly improved digital presence. Hired, mentored, reshaped, and led a talented team of designers, writers, and producers to make it all happen. Show more Show less

• Creative Director Beauty & Skin Care

  • 2015 - 20172 years

  Led creative initiatives for retail and D2C beauty, skin care, beauty and spa products. Key accomplishments include:• Big-picture planning and quick problem-solving skills in fast-paced environments.• Process and work-flow improvements. • Photo and video art direction. • Partnered with digital marketing teams on storytelling-based campaigns for new product launches, look books, video and social media promotions.• Team-building, planning and brainstorming.• Mentoring… Led creative initiatives for retail and D2C beauty, skin care, beauty and spa products. Key accomplishments include:• Big-picture planning and quick problem-solving skills in fast-paced environments.• Process and work-flow improvements. • Photo and video art direction. • Partnered with digital marketing teams on storytelling-based campaigns for new product launches, look books, video and social media promotions.• Team-building, planning and brainstorming.• Mentoring senior and junior team members in big-picture creative thinking and the art of organized photo shoots.• Creative co-partnership and collaborations, including implementation and design of 360-degree retail campaigns.• In-house photo and video studio implementation and development. Show more Show less



Mary Kay, Inc.

• United States

• Creative Director, Global Brand & Design

  • 2001 - 201514 years

  Led creative initiatives for global brand image campaigns and digital content, including multi-media, product packaging, CSR, corporate branding, and televised sponsorship initiatives. Designed flagship skincare and color franchises for general market, and created Asia specific solutions for expansion and increased customer acquisition.