Trade Marketing Manager CE

• Feb 2019 - Present

Customer Lifecycle Manager

• Apr 2011 - Jan 2019

• customer lifecycle management (customer acquisition campaigns, retentionand reactivation activities),• creating, maintenance and development of loyalty programs (ex. cashback),• recommendation and coordination of promotional actions,• customer churn prediction, managing prevention campaigns,• coordinating of production of advertising and communication materials(including online materials, POS, mailing etc.),• preparing reports, analysis and presentations,• support for the implementation and development of CRM tools,• customer data base analysis,• cooperation with Sales, Operational and IT Departments,• managing relations with external suppliers, design and interactive agencies,• planning and control of marketing budget;

Direct Marketing Campaign Manager

• Apr 2010 - Mar 2011

• managing complete direct communication campaigns,• tracking response rates, leads and effectiveness of campaigns,• planning and coordinating campaigns aimed at new customers acquisition,• ensuring retention of established customers and growing loyalty of newly acquired customers,• cooperation with Sales, Operational and IT Departments,• managing relations with external suppliers, design and interactive agencies,• preparing reports, analysis and presentations,• support for the implementation and development of CRM tools,• planning and control of marketing budget;

Marketing Manager

• Apr 2007 - Mar 2010

• creating and coordinating of ATL and BTL advertising campaigns, shopper marketing and direct marketing campaigns for retail and wholesale trade, • implementing and coordinating customer loyalty programs, • customer data base analysis, • preparing reports, analysis and presentations for internal and external customers, • managing relations with external suppliers, design and interactive agencies, • managing Merchandising Execution Team at Selgros Cash&Carry, • coordinating the production of graphic advertising materials (including product catalogs, POS, online ads, etc.); • portfolio of clients: Procter&Gamble, NAVO PGD, Europapier-Impap, Selgros C&C, Eurocash C&C, PLUS Discount, E.Leclerc, Intermarche;

Assistant

• 2006 - 2006