Diana Kiona

Head of Operations at Collective Ace Group
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Contact Information
Location
DE
Languages
  • English Full professional proficiency
  • German Professional working proficiency
  • French Full professional proficiency
  • Polish Native or bilingual proficiency

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Ewa Kierlik

Diana is a WONDERFUL team player with great experiance in project managemant especially in digital marketing area. On top of all daily brand management activities she successfully run a very complex Activia digital activation and was responsible for significant part of Activia portfolio development.

Katarzyna Kowalczyk

It was a pleasure to work with Diana. She is very responsible and reliable colleague. Diana is a great project leader. Projects managed by her were always delivered on time and on excellent level. Diana run plenty of projects, including product upgrades and product launches. One of best Diana's competences is digital know-how. Diana was responsible for many digital activities on Activia and delivered great results. I'm sure Diana will be a great professional wherever she works.

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Experience

    • Germany
    • Computer Games
    • 1 - 100 Employee
    • Head of Operations
      • Mar 2022 - Present
    • Germany
    • Computer Games
    • 100 - 200 Employee
    • Senior Producer
      • May 2017 - Aug 2021
    • Germany
    • Computer Games
    • 1 - 100 Employee
    • Head of Product
      • Nov 2016 - May 2017

    • Product Manager
      • Nov 2015 - Oct 2016

    • Georgia
    • Hospitality
    • 4 month backpacking tour through SE Asia
      • Jan 2015 - May 2015
    • France
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Associate Brand Manager-Fantasia, Innovations
      • Jan 2014 - Nov 2014

      • Responsible for new product launch and innovations: P&L, media plan, post launch evaluation,trade activations, e-commerce, PR, online awareness campaigns & online competitions etc. • Managed development of a volume-driver innovation for 2015 : designed new category development process from potential analysis through need states evaluation & current assets determination to final recommendation • Managed cross CBUs projects to promote innovations & maximize effectiveness of existing ones • Organized qualitative & quantitative studies • Budget responsibility Show less

    • Associate Brand Manager - Activia
      • Nov 2012 - Dec 2013

      • Responsibility for brand’s digital presence: CRM strategy co-creation & implementation,Activia Program platform launch (won Webstar price for best community site in 2013), Facebook fanpage management (grew engagement by 3pp & became the biggest Activia fanpage in Europe with over 215k fans) • Developing 360 °online activations: dedicated mini-sites, awareness & performance campaigns, SEM, mailing (recruited over 50k users to CRM base) • Translation/adaptation of materials received from Danone Group to local requirements • Responsibility for product category: P&L, strategy (on a basis of thorough competitive analysis) activation & promotion, packaging etc. All the actions brought volume rise by 7% • Launching dedicated offer to the biggest client resulting in 20% of incremental volume • Responsibility for budget control, costs & spendings Show less

    • Talent Development Program in Marketing
      • Feb 2012 - Oct 2012

      • Relaunched Activia White as a leader of cross-functional team (R&D, Finance, Quality, Purchase) resulting in +3,9% value market share Vs PY on a key product format • Collaborated on digital projects: Activia Program renewal, mobile application development,Facebook fanpage competitions • Prepared & executed consumer offers • Developed sponsorship TVCs • Prepared complex market analysis including Nielsen & internal data • Monitored Activia sales, forecasts & trends

    • France
    • Business Consulting and Services
    • 1 - 100 Employee
    • Account Manager
      • Nov 2010 - Sep 2011

      • Operated as the lead point of contact for customers and developed a trusted advisor relationship with key customer stakeholders • Delivered client-focused solutions when managing key accounts: Braun, Rizon Jet, qatar Ag • Coordinated development of Braun ThermoScan communication platform for EMEA region (key visual, edition, POS, online) & annual promotion project for 25 markets • Intermediated between creative teams and clients in communication projects: creative briefs • Liaised with photographers, art buyers, briefs for photo shooting organization • Followed up the activation of Calvin Klein’s sponsorship program Nikki Beach St Tropez and Marbella • Developed on-going competitive intelligence (competitors’ analysis, price, communication campaigns) and customer study • Developed presentations and pitches (Braun, Vicks, Lalique) Show less

    • Internship in sales department, prêt-à-porter and leather goods
      • Jun 2010 - Sep 2010

      • Engaged in reception advice and customer accompaniment in sales and after-sales • Build-up customer loyalty, optimization of customer files • Participated in stock management and organization of point of sales • Engaged in reception advice and customer accompaniment in sales and after-sales • Build-up customer loyalty, optimization of customer files • Participated in stock management and organization of point of sales

    • Advertising Services
    • 1 - 100 Employee
    • Marketing Intern
      • Jun 2009 - Aug 2009

      • Market research • Data collection and implementation • Prepared presentations • Participated in seminars • Market research • Data collection and implementation • Prepared presentations • Participated in seminars

Education

  • Uniwersytet Ekonomiczny w Poznaniu
    Master, International Business
    2004 - 2010
  • ESCP Business School
    Exchange Program at ESCP Europe, Marketing
    2009 - 2010
  • Institute of Technology, Tallaght
    Socrates/Erasmus Scholarship. Core subjects in Global Business & Global Politics.
    2007 - 2008

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