Experience

WeVideo

• United States
• E-Learning Providers
• 1 - 100 Employee

• Director of Product Design

  • Sep 2022 - Nov 2023

  As the Director of Product Design, I was responsible for the vision and execution of the entire experience of our suite of tools. I've partnered with product management, engineering, and marketing to transform insights into impactful initiatives like quality-of-life improvements and new features. I drove accessibility improvements, user research, product discovery, and the design of the next generation of the product, which improved user satisfaction by 6%. As a manager of five fantastic… Show more As the Director of Product Design, I was responsible for the vision and execution of the entire experience of our suite of tools. I've partnered with product management, engineering, and marketing to transform insights into impactful initiatives like quality-of-life improvements and new features. I drove accessibility improvements, user research, product discovery, and the design of the next generation of the product, which improved user satisfaction by 6%. As a manager of five fantastic designers, I was responsible for coaching, mentoring, hiring, and promoting talent, driving the average retention rate above four years.

• User Experience Design Manager

  • Sep 2018 - Sep 2022

  Mountain View, California I established a team of 5 designers and extended the design discipline responsibilities to UX research. I created a culture of inclusion, learning, and safety where design is an equal partner in the development cycle, working as a triad with engineering and product management. I elevated the product maturity and consistency by setting processes and tools like a design system, impacting the speed and quality of the overall product. I created the vision and led the execution of WeVideo's new… Show more I established a team of 5 designers and extended the design discipline responsibilities to UX research. I created a culture of inclusion, learning, and safety where design is an equal partner in the development cycle, working as a triad with engineering and product management. I elevated the product maturity and consistency by setting processes and tools like a design system, impacting the speed and quality of the overall product. I created the vision and led the execution of WeVideo's new Education product.

• Senior Lead Product Designer

  • Jul 2016 - Sep 2018

  I was promoted to lead the design organization for web and mobile products. I designed and launched multiple projects over this period, including GDPR compliance workflows, pioneering editing in real-time on a web video editor, Jump Start, which speeds up users' workflows by allowing them to edit while content uploads in the background and extended our features to cater to the SMB market.

• UX Designer

  • Sep 2015 - Jul 2016

  I designed many of WeVideo's editing primitives (transitions, editing modes, audio waveforms, slow-motion, color keying, etc.) I improved color and typography for accessibility and updated UX to follow best practices and patterns. I redesigned the mobile app, earning a Google Editor's Choice award and impacting app installs and revenue by 6X.

• Multimedia Producer & Product Marketing

  • Nov 2011 - Sep 2015

  As the spokesperson and in-house producer of WeVideo's Academy, I created over 100+ videos that span from ads, quick tips, and master classes aimed to educate, promote, and showcase WeVideo services & products. Trained premium customer tiers to ensure seamless adoption of the tool. Including; Google, GE, Dell, CDW, Penn State University.



Textnomics, Inc.

• United States
• Technology, Information and Internet

• Marketing Associate & Project Manager

  • Apr 2011 - Dec 2011

  Sunnyvale, CA • Head of marketing, managing up to 5 people. • Produced content for blog & social media channels. • Responsible for event marketing logistics & networking. • Responsible for running the day-to-day communications between clients & partners. • Consultant in the development of a user-friendly interface for the company’s product websites.



Diana Madrigal Photography

• Freelance Portrait & Event Photography

  • 2007 - 2009

  San Francisco Bay Area Freelance engagement, wedding and portrait photography.



e-Lab Web Design

• Marketing Associate & Sales Project Manager

  • 2004 - 2006

  Cd. Juárez Chihuahua, México As a project manager I created a client database and was responsible for the development of a suited marketing and advertising approach for each of our customers (in web branding and print) as well as introducing them to Technology Services that were beneficial to the web development of their companies. About the company: e-Lab Mexico offered web solutions, software, graphic design and electronic communications.