Diana Oancea

Head of Performance at dentsu Southeast Europe
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Contact Information
us****@****om
(386) 825-5501
Location
Bucharest, Bucharest, Romania, RO
Languages
  • English Professional working proficiency
  • French Elementary proficiency
  • Romanian Native or bilingual proficiency

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Bio

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5.0

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Ceriza Petrescu

Diana is the perfect team leader as well as an enthusiastic online marketing specialist.She has done an amazing job keeping the team at SEObpo together and also teaching new agents the SEO skills any young professional requires. She has been a mentor to me and I feel she inspired in me much needed professionalism and ambition.

Stefan Stroe

Diana is an enthusiastic hard working young professional that proved her skills by working with BuzzMen. She became an Online Brand Ambassador in may 2010, and since then her results were highly valuable in each online word-of-mouth project she was involved with, proving to be well organized, but also a creative spokesperson for the brands she represented. Diana is definitely a person I would recommend with confidence.

Cătălina Coca

From the beginning, when I started working with Diana, I liked her young and enthusiastic spirit, her ambitious character and open-minded way of thinking. Diana is a true professional in respecting the themes of the articles, the deadline and we never had problems in communicating. She has proven to be a creative editor and a well organized person overall.

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Credentials

  • Uberall Platform certification
    Uberall
    Jun, 2022
    - Nov, 2024
  • Google Ads - Measurement Certification
    Google
    May, 2021
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Jun, 2012
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Jun, 2012
    - Nov, 2024
  • Foundations of Project Management
    Google

Experience

    • Bulgaria
    • Advertising Services
    • 1 - 100 Employee
    • Head of Performance
      • Jul 2022 - Present

      Strategy of performance media for agency clients Managing the performance team Strategy of performance media for agency clients Managing the performance team

    • Romania
    • Advertising Services
    • Performance Marketing Manager
      • Dec 2020 - Present

      Developing partnerships with people who lead companies and brands with honesty and respect. Over 10 years of experience in Digital Media and Performance Marketing. Always overcoming the committed results, never overpromise what we can achieve together. Developing partnerships with people who lead companies and brands with honesty and respect. Over 10 years of experience in Digital Media and Performance Marketing. Always overcoming the committed results, never overpromise what we can achieve together.

    • Japan
    • Advertising Services
    • 700 & Above Employee
    • Digital Manager
      • May 2021 - Jun 2022

    • Romania
    • Advertising Services
    • 1 - 100 Employee
    • Digital Manager
      • Mar 2016 - Dec 2020

      Responsible for implementing and executing the digital strategy to maximize demand and ensure the highest effectiveness of digital campaigns Taking care of: Inbound marketing campaigns and strategy Paid Media campaigns and strategy Social Media activations and strategy Digital Media campaigns implementations and strategy Plan, execute, and measure various creative and conversion tests to drive optimised performance campaigns Responsible for implementing and executing the digital strategy to maximize demand and ensure the highest effectiveness of digital campaigns Taking care of: Inbound marketing campaigns and strategy Paid Media campaigns and strategy Social Media activations and strategy Digital Media campaigns implementations and strategy Plan, execute, and measure various creative and conversion tests to drive optimised performance campaigns

    • Romania
    • Advertising Services
    • 1 - 100 Employee
    • Digital Media Manager
      • May 2015 - Mar 2016

      Building online media strategy for existing clients, prospect clients Handling PPC & Online media campaigns for agency clients Project management & new business activity

    • Performance Media Specialist
      • Jan 2013 - May 2015

      Tailoring strategies for new business and actual clients in order to increase awareness for them in online media.I'm handling Google AdWords and Social Media campaigns. Improving and optimising the campaigns on a daily basics in order to get more results then estimated. Sustaining presentations and training for clients in order to understand how social media works and how can improve their image.

    • Co - founder
      • Sep 2012 - Dec 2015

      Tailoring the best bow ties Tailoring the best bow ties

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Online Media Planner
      • Apr 2012 - Jan 2013

      During my stay at MEC I took care of media strategies for company clients, online planning and booking, special online projects, post buys, competitions, etc. Increasing awareness and trial through online display, social media and Google search Clients: Beiersdorf, Air France, Baneasa Shopping Center ( project - based), Visa (project -- based), Claritine ( project - based) During my stay at MEC I took care of media strategies for company clients, online planning and booking, special online projects, post buys, competitions, etc. Increasing awareness and trial through online display, social media and Google search Clients: Beiersdorf, Air France, Baneasa Shopping Center ( project - based), Visa (project -- based), Claritine ( project - based)

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Copywriter
      • Sep 2011 - Apr 2012

      I collaborated with BBDO Romania in project based system for some of their clients as a copywriter. I collaborated with BBDO Romania in project based system for some of their clients as a copywriter.

    • Romania
    • Advertising Services
    • 1 - 100 Employee
    • OBA Coordinator
      • May 2010 - Apr 2012

      Writing and making reviews about different products (ex: cosmetics) on online media (forums, blogs, sites). Using worth-of-mouth technique Creating buzz around the products Diverting traffic to the website of the customer Writing and making reviews about different products (ex: cosmetics) on online media (forums, blogs, sites). Using worth-of-mouth technique Creating buzz around the products Diverting traffic to the website of the customer

    • Editor at Confort Magazin - interior Design & Life Style
      • Mar 2011 - Sep 2011

      Writing articles for Life Style Section, Fashion Section Writing articles for Life Style Section, Fashion Section

    • Team Leader - SEO Specialist
      • Oct 2010 - Apr 2011

      • To Identify an overall Internet Marketing strategy that has a measurable ROI • To drive more “organic” website traffic via white hat SEO strategies • To maximize their footprint on the Internet by making use of Social Media Increasing traffic in Google analytics of the company websites -Increasing page rank of the websites - Building blogs on different platforms, like: wordpress, blogger, tumblr, livejournal, devhub, etc. - Writing valuable content on blogs, forums, using keywords that we wanted to be crawl by Google. - Creating back links for the websites - I took care of social media accounts: facebook, twitter, stumble upon, reddit, buzzfeed, delicious, digg etc. - As a Team Leader I was making weekly reports with the evolution of the team for the CEO of the company and the SEO Manager. - I offer training for the new employees - Managing the team to be productive - In 3 months the traffic increase with 60% in Google, also the page rank increase with 2 units. • To Increase website conversions • To recover from a failed or stalled Internet Marketing or SEO initiative Managing the team to obtain the best results for our clients. Show less

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