Experience

Casa Komos Brands Group

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Digital Director

  • Jun 2021 - Present



Domino Travel Design

• Netherlands
• Leisure, Travel & Tourism

• Founder & Travel Designer

  • Sep 2018 - Present

  Domino Travel Design is a modern travel-planning agency based in Amsterdam, the Netherlands, and planning trips around the globe from the Azores to Zambia. I founded my company because I believe that travel – and travel planning – should be fun. My goal is to ensure that all the details are taken care of so you can enjoy the process, your trip, and come back feeling rejuvenated and inspired. I love to: • Get to know my clients and design custom, authentic itineraries based on their personal travel style and goals for the trip • Research and work with experts (artists, chefs, etc.) to develop interesting, curated travel itineraries • Book and reserve all flights, hotels, activities, meals, experiences, and more to make a seamless trip • Build and share relevant background and tips to destination to ensure clients are travelers, not tourists Let’s plan a trip together.



Soapply

• United States
• Manufacturing
• 1 - 100 Employee

• Head Of Marketing

  • May 2016 - Jan 2018

  - Worked closely with founder & CEO to build company from an idea into a profitable company, now with international distribution at key retail partners (West Elm and Credo Beauty) - Developed and executed all marketing for this premium subscription soap start-up, including overarching marketing strategies for all digital channels (social, website/e-commerce, email) and real-world engagements (events, window display) and building key market segments - Partnered with Creative Director to build brand identity, campaigns, and brainstorm creative ideas to launch and position brand - Utilized key data from sales and digital touch points to build financial models to drive marketing and business strategy - Drove proactive B2B outreach to hospitality and co-working partners to expand footprint in key selling markets



Candyspace

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Account Director

  • Aug 2015 - Sep 2017

  - Spearheaded the shift of Colgate-Palmolive and Colgate’s dedicated agency, Red Fuse, to mobile-first strategies across all brands in North America, including Men’s Speed Stick, Irish Spring, Optic White, Enamel Health - Developed key strategies around all digital components of campaigns, including initial strategic ideation, media planning, and creative execution with a focus on social media and video programs - Conceived, designed, and executed company and agency-wide workshops aimed at educating on mobile and digital best practices and key strategies to implement at all levels - Pitched and executed key mobile-first creative campaigns for SoftSoap, Toothbrush, and Optic White for in-house development



XenoPsi

• United States
• Marketing Services
• 1 - 100 Employee

• Account Director & Producer

  • Dec 2013 - Aug 2015

  - Account director, overseeing fully integrated campaign development including digital, social, broadcast, and traditional media, with a focus on spirits in the rum & liqueur category for Heaven Hill Brands - Responsible for launching and growth of fledging brand, leading creative ideation and strategic partnerships - Led website and digital media development, including creative ideation, production, information architecture, design, programmatic operations, integration, quality assurance, analytics, and deployment - Oversaw social media campaigns across all major social media platforms - Experience in broadcast production, including talent acquisition, talent management, and media purchasing for branded videos - Other roles at agency include Business Development Manager, leading new business external agency communications efforts



ARTISTREE

• United States
• Media Production
• 1 - 100 Employee

• Account Director

  • Apr 2013 - Nov 2013

  - Account lead for Shell Global: oversaw Interlude team and acted as key account liaison for Shell’s Let’s Go interactive video campaign, working closely with JWT Global, Shell, and Mediacom to manage the UK/US social and digital campaign, launch the tablet version, and launch in Chinese market - Account lead for Aldo and Elle: ran launch of Dawn v. Dusk digital campaign on mobile, Web, and tablet - Led introductory meetings and managed creation process for video demos and cred decks to bring in new business - Worked closely with the CEO to set up meetings, apply for awards (including Cannes Film Festival), manage the creation of new Web site, develop strategy and craft company messaging



Group SJR

• United States
• Advertising Services
• 100 - 200 Employee

• Director

  • Apr 2010 - Apr 2013

  - Director of media relations, branding, marketing, and digital strategy - Daily strategic and tactical communication with numerous Silicon Valley consumer technology startups – ranging from lifestyle and travel to personal finance and education – as well as with C-level executives from Heineken, Fifth & Pacific (fka Liz Claiborne, Inc.) Target, and TED - Clients included ABC Carpet & Home (Deepak Chopra), BillShrink (Personal Finance), Cardpool, CheckPoints, Color (mobile), Disney, GE, Gogobot (travel), Iddiction (mobile), Personal Capital, Swagbucks, Wimdu, and Wordnik, among other leading brands - Vital to the agency’s drive for new business: an expert in pitch-deck development and client prospecting - Utilized social media to expand clients’ online presence with an aim to craft brand identity and awareness



Plum Organics

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing & PR Associate

  • Sep 2008 - Mar 2010

  - Worked in tandem with the Head of Marketing in all PR, social media, marketing, and branding - Directly supported the CEO and Founder in all aspects of the job including sales and operations across the suite of brands - Worked in tandem with the Head of Marketing in all PR, social media, marketing, and branding - Directly supported the CEO and Founder in all aspects of the job including sales and operations across the suite of brands



Kiawah Island Golf Resort

• United States
• Hospitality
• 400 - 500 Employee

• Marketing Intern

  • 2006 - 2007

  - Worked closely with the Director of Marketing to promote hotel and related villas, golf, tennis, restaurant, beach and recreation complex at this Mobil 5-Star + AAA 5-Diamond Hotel - Worked closely with the Director of Marketing to promote hotel and related villas, golf, tennis, restaurant, beach and recreation complex at this Mobil 5-Star + AAA 5-Diamond Hotel