Diana-Carla Benea
Senior Brand Consultant at Brandient- Claim this Profile
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Topline Score
Bio
Lucia Stan
Diana is one of the most dedicated professionals I've worked with, she has a strong understanding of brand communication and strategy, connecting herself almost immediately to client's needs. She has the ability to simplify complex communication problems and distil them into briefs with propositions that cut to a consumer truth and provide deep insight to the internal team. Eager to learn with a determination to succeed, Diana is a valuable asset to any team. I enjoyed my time working with her and hope to do so again in the future. :)
Lucia Stan
Diana is one of the most dedicated professionals I've worked with, she has a strong understanding of brand communication and strategy, connecting herself almost immediately to client's needs. She has the ability to simplify complex communication problems and distil them into briefs with propositions that cut to a consumer truth and provide deep insight to the internal team. Eager to learn with a determination to succeed, Diana is a valuable asset to any team. I enjoyed my time working with her and hope to do so again in the future. :)
Lucia Stan
Diana is one of the most dedicated professionals I've worked with, she has a strong understanding of brand communication and strategy, connecting herself almost immediately to client's needs. She has the ability to simplify complex communication problems and distil them into briefs with propositions that cut to a consumer truth and provide deep insight to the internal team. Eager to learn with a determination to succeed, Diana is a valuable asset to any team. I enjoyed my time working with her and hope to do so again in the future. :)
Lucia Stan
Diana is one of the most dedicated professionals I've worked with, she has a strong understanding of brand communication and strategy, connecting herself almost immediately to client's needs. She has the ability to simplify complex communication problems and distil them into briefs with propositions that cut to a consumer truth and provide deep insight to the internal team. Eager to learn with a determination to succeed, Diana is a valuable asset to any team. I enjoyed my time working with her and hope to do so again in the future. :)
Credentials
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English Certificate
Colegiul National "Mihai Eminescu" din PetrosaniJun, 2009- Nov, 2024
Experience
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Brandient
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Romania
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Design
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1 - 100 Employee
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Senior Brand Consultant
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Mar 2021 - Present
Managing new brand creation, rebranding and brand repositioning projects, for local and international clients, delivering brand and business consultancy at the level of: • Developing brand platforms and brand identity programs (brand positioning, brand idea, brand persona, tone of voice, brand attributes, brand values etc.);• Coordinating the design team in the development of visual identity, graphic territory and design implementation at the level of the brand's main manifestations;• Analyzing the brand performance and the performance of the client's marketing campaigns and generating brand & communication recommendations according to the client's business objectives (B2C, B2B and B2P).• Collaborating with the client for building marketing plans, relying on solid user insights, with clear objectives such as generating brand awareness, consolidating/building a specific set of associators etc.• Preliminary trademark research: analyzing the current protection status and possible trademark threats for the client's brands and delivering recommendations accordingly;• Surveying the organizational culture and generating recommendations for internal brand engagement;• Handling project management, business liaison and financial responsibilites. Show less
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Brand Consultant
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Jul 2019 - Mar 2021
Developing and coordinating brand strategy and design projects for new brand creation and rebrandings.
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MERCURY 360
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Romania
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Advertising Services
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1 - 100 Employee
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Account Director
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Apr 2018 - Jul 2019
Coordinating the creation, development and implementation of a large number of integrated communication and shopper marketing campaigns, for a diverse client portfolio, while managing a team of senior accounts:• Working closely with the client to agree upon the marketing plan and mix and developing the communication strategy according to the objectives;• Managing the internal 360 team of: copywriters & art directors, digital resources, consumer activation & events, direct marketing, production etc. and the external resources such as production houses;• People management & development plans for the members of my team;• Generating and handling new business opportunities;• Financial Accountability. Show less
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Senior Account Manager
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Apr 2017 - Mar 2018
Managing a team of accounts to develop and deliver communication and shopper marketing campaigns for key clients, local and international.
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Account Manager
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Apr 2016 - Mar 2017
• Coordinating all stages of projects development and implementation;• Managing two account executives.
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Account Executive
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Apr 2015 - Mar 2016
• Client Service and Project Management responsibilities;• Coordinating a junior account executive.
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NEXT Advertising
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Romania
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Advertising Services
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1 - 100 Employee
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Jr. Account Executive
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May 2013 - Apr 2015
• Client Service and Project Management responsibilities; • Coordinating projects implementation from briefing to production. • Client Service and Project Management responsibilities; • Coordinating projects implementation from briefing to production.
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The Institute for the Investigation of Communist Crimes and Memory of the Romanian Exile
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Romania
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Government Administration
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1 - 100 Employee
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Internship
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Mar 2011 - May 2011
Research activity. Research activity.
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Parliament of Romania Senate
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Romania
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Government Administration
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1 - 100 Employee
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Internship
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Oct 2010 - Dec 2010
Meetings & plenary sessions support. Meetings & plenary sessions support.
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Education
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2014 - 2018
Faculty of Political Science, University of Bucharest
Political science PhD, Political science and Government -
2012 - 2014
Faculty of Political Science, University of Bucharest
Master's degree, Political Science and Government -
2009 - 2012
Faculty of Political Science, University of Bucharest
Bachelor's degree, Political Science and Government -
2005 - 2009
Colegiul National "Mihai Eminescu" Petrosani
Baccalaureate, Philology (Intensive English)
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