Experience

Oxide Interactive

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• Content Designer

  • Jun 2021 - Present

  Oxide crafts digital products that create public good for the Australian Government, regulatory agencies, industry bodies and not-for-profit organisations. I established Oxide's first in-house content team. We deliver content services including plain language content, information architecture, content governance plans, and content training. I'm proud of the content services we've delivered for the Australian Digital Health Agency, Workforce Australia, the Great Barrier Reef Marine Park Authority, the Workplace Gender Equality Agency and many more. Show less



QUT (Queensland University of Technology)

• Australia
• Higher Education
• 700 & Above Employee

• Curation Coordinator - Brand Centre

  • Jun 2019 - Mar 2021

  I led the implementation of the the digital asset management (DAM) component of the QUT Brand Centre. The Brand Centre is projected to save QUT millions by reducing the time staff spend searching for marketing images, video and audio. We launched in May 2020 and within 6 months, the average time marketing staff spent searching for content dropped by 57%. I led the implementation of the the digital asset management (DAM) component of the QUT Brand Centre. The Brand Centre is projected to save QUT millions by reducing the time staff spend searching for marketing images, video and audio. We launched in May 2020 and within 6 months, the average time marketing staff spent searching for content dropped by 57%.



The Third Row

• Founder

  • Jul 2013 - Jun 2019

  **ilab Germinate Program Startup Company 2012** The Third Row designed better ways for publishers and retail brands to work together. We created a product search engine platform for fashion and interiors magazines, enabling people to easily find products that had been featured in editorial. We advocated paid subscriptions to editorial callouts as an alternative revenue stream for publishers. **ilab Germinate Program Startup Company 2012** The Third Row designed better ways for publishers and retail brands to work together. We created a product search engine platform for fashion and interiors magazines, enabling people to easily find products that had been featured in editorial. We advocated paid subscriptions to editorial callouts as an alternative revenue stream for publishers.



Queensland University of Technology

• Australia
• Higher Education
• 700 & Above Employee

• Information Architect

  • Jun 2010 - Nov 2012

  I was the information architect for QUT's web redevelopment project. In an Agile project environment, I led the IA, UX and content streams to transform a confused, outdated, sprawling web presence into a best-in-class university website.

• Web Content Team Leader

  • Mar 2010 - Jun 2010

  I was web content team leader for QUT's web redevelopment project. In an Agile project environment, I built a team of 4 editors, defined content strategy, tone of voice and style, and coordinated analysis and editing of 1000s of pages of content. After a few months, I was promoted to Information Architect.



Transport for London

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Delivery Support Manager

  • May 2008 - Jun 2009

  I managed the web operations team comprising 12 editors, designers and developers in a complex political and technical environment. My team dealt with 300+ monthly requests for site changes. I managed a major workstream split which increased the number of projects/change requests completed on time, introduced quality assurance processes which increased the standard of project and day-to-day work, redefined the user experience for requesting changes to the TfL site and championed user-centred design. Show less



T-Mobile

• United States
• Telecommunications
• 700 & Above Employee

• Online Content Specialist

  • Sep 2006 - Feb 2008

  I was part of the Discovery Team which was responsible for improving user experience across the site. I was also head copywriter for the Online Team. I was part of the Discovery Team which was responsible for improving user experience across the site. I was also head copywriter for the Online Team.



The Home Office

• Australia
• Furniture
• 1 - 100 Employee

• Assistant Web Producer

  • May 2005 - Oct 2005

  I worked as a writer and producer on the redevelopment of HomeOffice.gov.uk. This involved transforming the site into a public-facing resource, and shifting all stakeholder content to new sites developed for stakeholder audiences. I worked as a writer and producer on the redevelopment of HomeOffice.gov.uk. This involved transforming the site into a public-facing resource, and shifting all stakeholder content to new sites developed for stakeholder audiences.



Australian National Training Authority (ANTA)

• Web Manager/ Project Manager

  • Mar 2003 - Feb 2005

  My role involved managing the ANTA website, advising on digital communication strategy for all projects, and writing articles for the national magazine. My role involved managing the ANTA website, advising on digital communication strategy for all projects, and writing articles for the national magazine.



Liquid Animation

• Australia
• Animation and Post-production
• 1 - 100 Employee

• Marketing Coordinator/Online Manager

  • Jun 2001 - Feb 2003

  I developed, managed and marketed ChildHealthMonitor.org, which sold subscriptions to paediatric journal articles translated into plain English for parents and carers. I also marketed educational website Youthealth.com. I developed, managed and marketed ChildHealthMonitor.org, which sold subscriptions to paediatric journal articles translated into plain English for parents and carers. I also marketed educational website Youthealth.com.