Experience

Numi Organic Tea

• Food and Beverage Services
• 1 - 100 Employee

• Social Media Manager

  • Jun 2022 - Present

  Numi's vision is to activate a chain of positivity and possibility that radiates far and wide. Through products and practices, Numi creates lasting positive change. Numi Way award winner - 2023 Numi is proud to be: - Organic - Non-GMO - Fair Trade Certified - A certified B corporation Numi's vision is to activate a chain of positivity and possibility that radiates far and wide. Through products and practices, Numi creates lasting positive change. Numi Way award winner - 2023 Numi is proud to be: - Organic - Non-GMO - Fair Trade Certified - A certified B corporation



DBullMedia

• Public Relations and Communications Services

• Social Media and Marketing Consultant

  • Dec 2010 - Present

  Responsible for driving social media work for clients, including strategy development, tactical expertise and execution, and measurement of social programs. Identify and define social media opportunities for all clients as they align with their digital marketing goals and strategies. Understand how social media fits into marketing plans and goals and build sound business strategies for clients around social. Accountable for the quality of all social media plans/strategies/services delivered to clients as well as client satisfaction. I work closely with and advise client teams on execution of social media programs and new business opportunities. Establish social media practice as key driver of revenue and margin growth. -Marketing Strategy -Social Media Strategy -Video Production -Web design -Content Creation -Promotion Let us make your small business into a viral wonder online... Show less



Wild Earth Inc

• Fundraising

• Senior Marketing Manager

  • Aug 2020 - Feb 2022

• Social Media & Content Strategist

  • Apr 2019 - Aug 2020

  Wild Earth is a plant-based dog food the is changing the pet food industry on its paws! A direct to consumer subscription company that is catering to a modern pet parent that wants healthy pet food without the downfalls of of low quality protein that's in common pet food. I helped launch the brand and main products to great fanfare! We did numerous campaigns from dog model contests, dog documentaries, and provocative 360 campaigns. I built out branded materials for connectedTV, Billboards, print, audio advertising, events, and digital(organic & paid.) Showed much success from building out the social and influencer/partnership program from the ground up. Show less



Himalaya

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Social media & Community Manager

  • Aug 2018 - May 2019

  Launched all social media outlets and lead content creation strategy and execution. Launched all social media outlets and lead content creation strategy and execution.



SocialTribe

• India
• Advertising Services
• 1 - 100 Employee

• Account Coordinator - Contract

  • May 2018 - Aug 2018

  Social Tribe is a data-driven agency focused on solutions. We help enterprise companies build integrated social, content, and influencer marketing programs to increase revenue & improve the customer experience. Whether it’s elevating your brand position, reaching your target customers, or generating more leads, we can help. Visit www.social-tribe.com to learn more! Social Tribe is a data-driven agency focused on solutions. We help enterprise companies build integrated social, content, and influencer marketing programs to increase revenue & improve the customer experience. Whether it’s elevating your brand position, reaching your target customers, or generating more leads, we can help. Visit www.social-tribe.com to learn more!



Broadway Video

• Entertainment
• 1 - 100 Employee

• Senior Community & Programming Manager - Waggle Ventures, Inc.

  • Aug 2016 - Apr 2018

  Waggle is for pets and animal lovers, created by Broadway Video Ventures. ------------------------------------------------------------------------------------------------------------------------------------ Broadway Video Ventures is the investment vehicle and digital media arm of Broadway Video, the company that produces SNL, The Tonight Show Starring Jimmy Fallon, Portlandia and many other great properties. Waggle is for pets and animal lovers, created by Broadway Video Ventures. ------------------------------------------------------------------------------------------------------------------------------------ Broadway Video Ventures is the investment vehicle and digital media arm of Broadway Video, the company that produces SNL, The Tonight Show Starring Jimmy Fallon, Portlandia and many other great properties.



DODOcase

• United States
• Retail
• 1 - 100 Employee

• Social Media & Community Manager

  • Jun 2014 - Aug 2016

  Oversaw DODOcase's social media and community support activities cross-departmentally and manage all social channels including Facebook, Twitter, Pinterest, YouTube and Instagram. I measure and report on the effectiveness of social marketing and customer support programs, campaigns, and content. Develop strategies and project plans for each social media network, including a well-articulated approach for growing traffic, acquisition, and engagement of customers. ----------------------------------------------------------------------------------------------------------------------------- The DODOcase philosophy is simple: make things locally and help keep creativity alive and well by adapting it to a world of everyday lifestyle products to accommodate tablets, mobile phones and other modern digital devices. Everything is handmade in San Francisco, California, using traditional craft techniques. It's a happy marriage between tradition and technology. Show less



Zaarly, Inc

• Content & Community Manager

  • Feb 2013 - Jan 2014

  • Educating Storefront Owners on new product features, marketing opportunities, other channels. • Coaching all Storefront Owners to a level of empowerment and independence. • Working with the product team to shape Zaarly based off Storefront Owner needs and suggestions. • Rewarding star Storefront Owners with placement in Zaarly marketing campaigns. • Producing promotional and educational videos. • Event promotion. • Social media, e-mail, and blog content creation. ---------------------------------------------------------------------------------------------------------------------------------- Zaarly is a local marketplace where talented people can share their passions with others and make money doing what they love. The Storefronts featured on Zaarly are owned by experienced bakers, music teachers, plumbers and artists whose passion makes them amazing at what they do. Zaarly allows Storefront Owners and customers to connect directly to create a tailor-made experience or product. Show less



Vibio

• United Kingdom
• Computers and Electronics Manufacturing

• Community, Social Media and Customer Support Manager

  • Apr 2011 - May 2012

  I plan, develop and implement an integrated social media and customer support strategy to support overall customer engagement, community growth, and acquisition objectives. I evaluate and manage Vibio's online reputation (buzz) to effectively reflect the brand's presence. I Serve as a community manager for Facebook, Twitter, LinkedIn and other social media channels that helps increase the visibility and build engagement with key audiences. I recommend and test innovative social campaigns that will drive superior results and set Vibio apart from competitors. I manage web and social media analytics to gain insights into customer behavior and identify centers of influence. I Manage relationships with all social and creative agencies. -Community Manager -Customer Support -Project Manager -Recruitment -Content Supervision -Branding Show less



Magic Beans Inc

• United States
• Manufacturing

• Social Media Manager Contract

  • Jul 2011 - Sep 2011

  Built an online community from various websites, forums, blogs and communities. An impressive increase of 40% new followers each week. Lead and maintained content distribution in multiple social media channel. Monitored and provided engagement with users on different social media outlets.As well as optimized analytics and analyzed metrics. Delivered fresh content and blog post updates for the community. Reached out to bloggers to do guest blogging on both our blog and theirs. Exemplify the ability to challenge myself and the team to create progressive, inspiring, and relevant marketing strategies.I worked closely with our designer, developer, and content manager for social media campaigns. -Copywriting -Marketing -Social media -Events -Video Production Show less



The Little Acorn

• United States
• Design Services
• 1 - 100 Employee

• Marketing and PR Consultant

  • May 2011 - Jul 2011

  Assisted in the creation, distribution and implementation of content of all communications for The Little Acorn's marketing collateral, editorials, press releases, catalogs, special project documentation, website content, and advertising copy. This position was also responsible for measuring and reporting trends and effectiveness of communications and enhancing The Little Acorn's message. Additionally, this position assisted with the coordination of The Little Acorn's events and trade shows; photography and video for overall website, social media and advertising use; and assistance in creative production. Assisted with projects that needed: -Copywriting -Marketing -Social media -Events -Video Production Show less



kidBombay

• Technology, Information and Internet

• Copy Writer & Social Media Consultant

  • Mar 2011 - May 2011

  Provided original concepts and copy for a range of digital marketing projects. Worked with a variety of team members, creative leads, account team and direct creative partners. I brought new thinking to brainstorms, creating concept statements, and headlines. Directed additional copy resources and managed project resources. Worked with creative leads and project managers to ensure successful high-quality execution of projects, achieved desired results on time and within budget. Helped determine outsource resources for projects, as was appropriate. -copywriting -marketing -social media. Show less



TheIceBreak

• United States
• Technology, Information and Internet

• Head of Marketing and Promotion

  • Jun 2010 - Feb 2011

  Developed and drove content strategy for an online consumer web experience; created and managed editorial calendars. An effective project manager for the entire content development cycle; managing internal and contracted web development, business, content production, and technology partners. Procure content from third party providers, bloggers, and syndicated feeds.I Gathered insights from online audience engagement, and synthesize learnings to drive and optimize content strategy. Coordinate departmental and inter-department marketing and operational teams on projects and processes, focusing on web content development, web editors, and online creative resources. -Helped create the concept of TheIcebreak -Competitor Research/ Usability testing -Promotion/ Social media administrator -Branding/ Feature creation Show less



SocialVision

• Entertainment Providers

• Marketing Internship

  • Oct 2009 - Oct 2010

  Helped with overall marketing strategy for SocialVision. Conducted general research for public relations and marketing projects. Did A/B testing, and produced usability scripts. Assisted with social media strategy, includes daily Facebook and Twitter engagement to build their fans/followers in a strategic manner. Responsible for writing blog posts. Built media lists, identified editorial calendar opportunities, edited press releases, pitches, etc. -Community awareness/ branding -Competitor Research/ Usability testing -Internal awareness/ Social media administrator Show less



Pickvee Inc.

• United States

• Marketing and Promotions intern

  • Feb 2010 - Jun 2010

  Collaborated on design and development of new strategies to scale Pickv. Increased usership by 500% with creative social media marketing. Ensured effective communications and coordination with team members ( developers, bloggers, designers, management) Maintained ongoing engagement for Pickv users and potential users. Planned events and went to events for brand awareness. Did advertising such as radio ads and sponsorships. Ensured effective project management and execution with marketing, PR, and design. Trained, hired and developed team members. Did partner outreach to build business relationships and engaged new partners. Identify opportunities to build partnership within partner organizations.Encouraged contributions and collaboration across the network. -Community awareness/ Lead generation -Competitor Research/ Usability testing -Promotion/ Social media administrator Show less