Experience

National Corrugated Steel Pipe Association

• United States
• Civil Engineering
• 1 - 100 Employee

• Marketing and Communications Manager

  • Feb 2018 - Present



Smith Mountain Industries dba Virginia Gift Brands

• Account Manager and Key Account Specialist

  • Feb 2017 - Dec 2017

  • Flourished day to day operations for the Yankee Candle Company and Amazon,Inc. accounts.• Successfully managed the Yankee Candle Account with over $7M in sales.• Grew Amazon Inc sales 4,000% from Q3 to Q4.• Track the order through the VGB system from receipt to shipment.• Forecast and manage marketing services and order management as anAccount Manager and Key Account Specialist for Amazon, Inc.

• eCommerce Manager and Key Account Specialist

  • 2012 - Feb 2017

  • Complete eCommerce site management including product selection, reporting, promotions, maintenance, site updates, inventory management and customer inquiries.• Grew the eCommerce business 35% YOY 2015 vs 2016 and 18% Jan/Feb 2016 vs 2017.• Increased overall conversion rate by 101.37% Q3/Q4 2015 vs Q3/Q4 2016.• Amplified direct traffic conversion by 721.05% Q3/Q4 2015 vs Q3/Q4 2016.• Improved organic traffic conversions by 9% Q3/Q4 2015 vs Q3/Q4 2016.• Explored and executed new strategies to drive eCommerce sales.• Managed all SEO/SEM/PLA/Affiliates for the site.• Decreased overall SEM costs by 23.8% while keeping conversions steady.• Confirmed online retailers adhered to company MAP policy.• Managed assigned key accounts to increase revenue and sales for Amazon.com, Cabelas.com, Macys.com and JCP.com

• General Wholesale Coordinator and eCommerce Manager

  • 2010 - 2012

  • Performed duties as a Key Account specialist driving sales.• Expanded the GW sales channel by providing overall sales support.• Oversaw all aspects of the Tradeshows and created all of the correspondence to sales representatives.• Tracked prospective customers, and developed the deadlines for the GW sales channel.• Accountable for all aspects of the retail website.

• Project Coordinator and eCommerce Manager

  • 2008 - 2010

  • Assisted the New Product Development Director with various initiatives. • Responsible for the NPD agendas including importing the Bill of Material and background research. • Managed shipments, ordering supplies, taking photos, assisted in product mock-ups, and provided technical support. • Coordinated the fragrance testing and managed all lab samples. • Responsible for all aspects of the retail website including inventory, promotion creation/implementation, sales & reporting.