Experience

Roteq Australia Pty Ltd — Turbomachinery Services

• Australia
• Machinery Manufacturing
• 1 - 100 Employee

• Operations Coordinator

  • Feb 2018 - Present



vital.ly

• Australia
• Health, Wellness & Fitness
• 1 - 100 Employee

• Website engagement manager

  • Sep 2016 - Dec 2017



GNC Livewell

• Retail
• 100 - 200 Employee

• Naturopath, customer representative

  • Dec 2010 - Feb 2017

  - Provided on the spot customer case analysis for: weight loss and dietary advice, liver detoxification, sports nutrition: cardiovascular, endurance, weight training as well as other health ailments.- Consistently reached sales targets- Trained staff in my areas of expertise-nutritional and herbal supplements, and symptom identification- Developed creative briefs for in-store sales promotions - Administered daily operations including operating the cash register, opening and closing procedures



Healix Health

• Naturopath. Director

  • Jun 2012 - Sep 2016

  As a qualified and accredited Naturopath and Nutritionist, I am passionate about recalibrating clients' health and well being through nutrition, healthy food preparation, natural health products and manageable life style modifications. Formulated and customised treatment protocols for a number of conditions including: - Digestive complaints- Stress- Weight management- Skin disorders- PCOS- Fatigue- Detox As a qualified and accredited Naturopath and Nutritionist, I am passionate about recalibrating clients' health and well being through nutrition, healthy food preparation, natural health products and manageable life style modifications. Formulated and customised treatment protocols for a number of conditions including: - Digestive complaints- Stress- Weight management- Skin disorders- PCOS- Fatigue- Detox



Native Wholefood Cafe

• Nutritionist, Recipe Creator, Cafe operations

  • Jul 2015 - Sep 2015

  Native Feel Real is a plant-based, organic, community based cafe on the Northern Beaches, SydneyCreated original recipes for healthy juices and smoothies, which are nutritionally balanced, low GI yet bursting with flavourFront of house and customer serviceJuice bar operatorDesigned and wrote educational in-store collateral on benefits of various super-foodsContributed in sourcing most suitable and cost efficient, quality, seasonal ingredients Developed costings for all recipes based on supplier price list and precise quantities used



The Wine Society

• Australia
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Coordinator - Corporate and retail

  • Aug 2009 - Oct 2010

  - Initiated and established planning process for all retail marketing activities - Stepped into the retail brand manager’s position for a period of time - Ameliorated relationships between the marketing department and store managers- Improved execution of marketing activities in-store - Initiated and established planning process for all retail marketing activities - Stepped into the retail brand manager’s position for a period of time - Ameliorated relationships between the marketing department and store managers- Improved execution of marketing activities in-store



Nestlé Purina North America

• United States
• Manufacturing
• 700 & Above Employee

• Category Analyst

  • Dec 2008 - May 2009

  - Lead the Category Review process with Sales & Marketing for all Grocery accounts, including data analysis (by market, segment, brand) and shelf recommendations.- Devised and administered shelf management benchmark for both Category & product portfolio. - Provided regular market & competitor analysis: monthly share tracking, price increase evaluation - Prepared solid trade stories for new launches with units per store per week forecast Key Achievements: - Prepared a compelling trade argument for new product launches resulting in WW acceptance of 10 out of 12 new SKU's with a potential of $1.3 M sales p.a.- Identified strategic avenues for a brand with no NPD pipeline - Significantly contributed to influencing the implementation of the new proposed plannogram by providing factual arguments during category review with the Franklins buyer



Ferrero

• Luxembourg
• Manufacturing
• 700 & Above Employee

• New Product Executive

  • Jun 2006 - Nov 2008

  Portfolio of 7 brands and 11 SKU's Key Responsibilities:- Management of in-market new product testing strategy across a range of brands- Negotiated with appropriate retail outlets for in-market testing, liaising with overseas factories to co-ordinate stock, in-market implementation within budget and time constraints, performance analysis and management recommendation – both in Australia and overseas- Management of key corporate events including the Ferrero Annual Conference within time and budgetary constraintsKey Achievements:- Pro-actively investigated opportunity of portfolio expansion in the bar and biscuit category by conducting in depth market analysis, logistical viability and internal taste tests - Analysed qualitative data and presented results with recommendation on pricing, sourcing and positioning (brand pyramid) to the marketing director- Expanded in-market test panel by 20% by distributing in the pharmacy channel

• Assistant Brand Manager Tic Tac

  • Nov 2005 - Jun 2006

  Tic Tac is the most profitable brand in the Ferrero portfolioKey Responsibilities:- Contributed to strategic brand plan development, execution and evaluation for Tic Tac- Managed local packaging design development to legal specifications - Managed Tic Tac POS strategy to support brand equity while maximising sales in a cost-efficient way- Participated in the coordination and analyses of market and consumer research- Regularly liaised with cross-functional teams, external agencies, factories and senior managementKey Achievements:- Implemented the Tic Tac on-pack promotion: developed artwork, POS and trade flyers, resulting in 9 % uplift- As part of the Tic Tac POS re-development, achieved cost efficiencies through supplier rationalising (10% saving) which led to export to Asia- Drove brand rejuvenation by extending the portfolio into the “sugar free” segment, which constitutes 63% of the mint category and is growing at 12% (since 2005)