Diana Tolano Gil

Account Manager at Mutuo®
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Contact Information
us****@****om
(386) 825-5501
Location
Hermosillo, Sonora, Mexico, MX

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Experience

    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Oct 2022 - Present

    • Business Consulting and Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Mar 2021 - Jul 2022

      Planned and executed digital marketing strategies. Coordinated the Content and Community Manager teams. Designed, built and maintained our social media presence. Instrumented conversion points and optimized user funnels. Measured and reported performance of digital marketing campaigns (KPIs). Monitored direct website traffic, analytics and data analysis tools. Planned and executed digital marketing strategies. Coordinated the Content and Community Manager teams. Designed, built and maintained our social media presence. Instrumented conversion points and optimized user funnels. Measured and reported performance of digital marketing campaigns (KPIs). Monitored direct website traffic, analytics and data analysis tools.

    • Mexico
    • Architecture and Planning
    • 1 - 100 Employee
    • Social Media Manager
      • Jul 2019 - May 2020

      Planned and prepared the strategies that the brand will use in social media. Defined which are the social networks that best adapt to the interests of the brand. Defined the message line that will be handled. Managed metrics and analysis of the data collected to measure the effectiveness of the strategy. Executed paid social media advertising. Created and managed email newsletters. Planned and prepared the strategies that the brand will use in social media. Defined which are the social networks that best adapt to the interests of the brand. Defined the message line that will be handled. Managed metrics and analysis of the data collected to measure the effectiveness of the strategy. Executed paid social media advertising. Created and managed email newsletters.

  • Festival del Chef de Sonora
    • Hermosillo, Sonora, Mexico
    • Account Executive
      • Mar 2019 - Apr 2019

      Sales logistics to integrate a total of 50 exhibitors and 33 sponsors into the event. Festival organized by Fundación GANFER I.A.P. to encourage the gastronomic culture of Sonora. The total number of attendees is 4,000 people. Sales logistics to integrate a total of 50 exhibitors and 33 sponsors into the event. Festival organized by Fundación GANFER I.A.P. to encourage the gastronomic culture of Sonora. The total number of attendees is 4,000 people.

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Development Intern
      • Jan 2017 - May 2017

      Internship program at a non-profit organization that helps the homeless. Acquired the funds that keep the organization going. Such as grants applications from the government or private foundations, corporate sponsorships, and fundraising events. Internship program at a non-profit organization that helps the homeless. Acquired the funds that keep the organization going. Such as grants applications from the government or private foundations, corporate sponsorships, and fundraising events.

    • Mexico
    • Marketing Services
    • 1 - 100 Employee
    • Digital Marketing Intern
      • Jan 2016 - Jun 2016

      Internship as a digital content creator for agency's digital department. Supported digital marketing campaign planning and execution. Internship as a digital content creator for agency's digital department. Supported digital marketing campaign planning and execution.

Education

  • Tecnológico de Monterrey
    Licenciatura, Mercadotecnia y Comunicación
    2014 - 2018
  • Universidad Tecnológica de Bolívar
    Gestión de la Innovación, Laboratorio de Innovación y Creatividad "El Patio"
    2018 - 2018
  • The Washington Center for Internships and Academic Seminars
    Internship, Jóvenes Sonorenses de 100, Gestión de empresas/organizaciones sin ánimo de lucro/entidades públicas
    2017 - 2017

Community

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