Experience

Health Vector

• India
• Information Technology & Services
• 1 - 100 Employee

• UX/UI Designer

  • May 2021 - Present

  User experience design, wireframing and designing prototypes at various fidelity levels for mobile and desktop digital products developed by Health Vector. Understanding user needs and goals and mapping user journeys, optimizing flows in order to make the user’s experience with the digital product as efficient and smooth as possible. Designing and generating dedicated UI content, also branding when needed. Creating and managing structured design systems and applying the consistent visual identity throughout the entire project. Show less



www.dianaracu.ro

• Designer

  • Nov 2011 - Present

  Senior graphic designer, expertise in branding and graphic design. Relevant experience in web design and user interface design. Clients and projects in various fields, ranging from Fashion to IT, Medical, Food, Academic, Museums. Various NGOs both pro bono and contracted work. Client list: Jolidon, Garmin, Recognos, Ion Ratiu Democracy Foundation, Spyhce, Turda History Museum, Dej History Museum, USAMV, TAF Presoil, Prince of Wales Foundation Romania, Adept Foundation, Arcadia, Santomar, Cord Blood Center, Biogenis. Skills: branding, UX/UI design, graphic design, exhibition design, space design, photo editing, copywriting, social media storytelling, illustration, packaging, styling. Interests: sustainability and resource management innovation, human-centered design approach. Long term strategic thinking. Show less



JOLIDON

• Romania
• Textile Manufacturing
• 1 - 100 Employee

• Graphic Designer, Creative

  • May 2006 - Sep 2013

  Branding, graphic and web design, photo editing, packaging, communication, copywriting, styling. Specific insight into consumer behavior and preferences across the wide array of global markets where Jolidon is present, and use of these insights for the fine tuning of the visual communication - various presentation materials of the company's products. (print&web). Branding, graphic and web design, photo editing, packaging, communication, copywriting, styling. Specific insight into consumer behavior and preferences across the wide array of global markets where Jolidon is present, and use of these insights for the fine tuning of the visual communication - various presentation materials of the company's products. (print&web).



Trans Anglo

• United Kingdom
• Business Consulting and Services

• Designer

  • Jan 2004 - Mar 2006

  Web design, graphic design, art database management, production and implementation of in house procedures optimizing the internal workflow of the company's art e-commerce start-up, a business producing and selling art prints via the www.graphicana.com. Web design, graphic design, art database management, production and implementation of in house procedures optimizing the internal workflow of the company's art e-commerce start-up, a business producing and selling art prints via the www.graphicana.com.