Founder

• Jan 2022 - Present

Digital fashion eco-system delivering high-end wearables and collectibles with in-game utilities Digital fashion eco-system delivering high-end wearables and collectibles with in-game utilities

Founder/CEO

• Jan 2017 - Present

Directed all the business and marketing strategies of the company and served as a CEO. Built and maintained strategic relationships with fashion influencers and international celebrities, such as Katy Perry, Shay Mitchell, Caroline Vreeland, Shea Marie, and Aureta. Communicated with target audiences, sourced business opportunities, and designed performance marketing campaigns . - Grew company by 300% per year in revenue, while functioning in a more e-commerce direct-to-consumer field and in a development position. - Developed and grew a team of 10 people and continuously motivated and supervised all employees in efficiently managing daily assigned operations while formulating and controlling KPI’S of the entire team. - Participated actively with product development and introduced up to six drops every year through leading and inventing go-to market strategies - Planned and executed successful strategy for all digital marketing channels, such as Instagram, Facebook, YouTube, Snapchat and TikTok with ROI up to 500% - Maximized ERR by over 7% and EMV up to 30% through planning and overseeing organic campaigns in social media accounts. - Fostered lucrative relations with media and curated over 70 publications in international most influential fashion media such as Vogue, L’Officiel, Harper’s Bazaar, Elle etc. - Played a significant role in heading more than 50 celebrities and influencers placements

Marketing Business Lead

• Jan 2013 - Nov 2016

Build and manage strategic relationships with multi brand retailers worldwide to grow revenue and drive business success, while working more as a CEO. Developed and led marketing and PR strategy with a focus on international brand awareness. Coordinated marketing strategies with the sales, financial, public relations, and production departments. - Qualified Omelya brand to acquire and chose by Vogue Italy, as one of the 28 fashion brands to show their collections in frames of VOGUE Fashion Dubai. - Elevated company commercial position by participating in all international trade-shows, such as Who’s Next, White Milano, Pitti W, and Tranoi. - Recognized with Omelya brand awards for demonstrating utmost dedication and solid commitment towards work excellence. - Established and strengthened relations with more than 20 international retailers to attain targeted goals. - Attained more than 100 publications regarding brand in local and international fashion and lifestyle media. - Enabled Omelya brand to get selected for showcasing at Guest Nation Project at Pitti Imagine W 2014.

PR Consultant

• Jan 2012 - Jan 2013

Focused on launching PR-initiatives and promo campaigns as well as created and maintained a favorable public image for the clients by communicating programs and points of view. - Arranged over 10 successful PR events with celebrities’ involvement while staying within assigned budgets. - Secured and retained over 100K new users for PokerStars.com - Performed over 100 publications in targeted media Focused on launching PR-initiatives and promo campaigns as well as created and maintained a favorable public image for the clients by communicating programs and points of view. - Arranged over 10 successful PR events with celebrities’ involvement while staying within assigned budgets. - Secured and retained over 100K new users for PokerStars.com - Performed over 100 publications in targeted media

PR-manager

• Jun 2011 - Feb 2012

Concentrated on managing relations with partners - well-known fashion brands (Balenciaga, Prada, Lanvin etc) and building company awareness through various PR activities. Concentrated on managing relations with partners - well-known fashion brands (Balenciaga, Prada, Lanvin etc) and building company awareness through various PR activities.

PR-manager

• Aug 2010 - Jun 2011

Assistant to Art Director

• 2009 - 2010