Project/Campaign Manager

• Jul 2022 - Present

ANZ Brand Manager

• Apr 2021 - Jul 2022

• Manage end-to-end marketing and brand projects while working with internal and external teams. • Develop and manage the creative engine process that ensures a 360 view on all creative and communications that go out to market i.e. Research, briefing, design, launch and data analysis. • Effectively manage the creative team to ensure all creative is relevant, in line with the brand guidelines and delivered within the desired lead-time.• Manage multiple external agencies to ensure smooth completion of projects and campaigns. Agencies include; Creative, PR, Advertising, Social Media, Legal and Influencer agencies.• Develop and fine tune market positioning to support to the local and global team in sales pitch documents, internal and external collaterals, creative and email/SMS communications to provide clear and concise messages about our offering.• Build product messaging and create compelling collateral.• Organisation and storage of local and global creative and communication assets within internal system. • Regularly evaluate and report on brand marketing campaigns and activities.• Constantly working to create and establish a trusted brand image across digital and offline channels.• Work well with wider team to define and implement marketing campaigns to increase traction with target market for product success.• Working closely with the product and sales team to carry out sales funnel audit to mould around the local market and our key audiences needs through focus groups, sale call audits, quantitative surveys and competitor analysis.

Marketing Specialist

• Aug 2020 - Feb 2021

As a Marketing Specialist, I effectively designed, implemented and managed a successful plan and strategy while driving and delivering high quality targeted campaigns and offers across multiple segments and a variety of channels to key commercial outcomes and business objectives. It was also my responsibility to develop and provide comprehensive communication and training to internal teams, both onshore and offshore, related to campaign/event objectives, timelines and deliverables, as well as provide instructions for roll-out.To trial best practice and leading edge campaigns and tactics to drive conversion, I regularly evaluated and reported on marketing activities. Furthermore, I implemented new and innovative approaches to grow engagement across different platforms and maximise reach. Relying on strong organisational skills, I managed the marketing materials across the brand ensuring the availability of accurate and current content. It was also my duty to develop and plan the marketing budget while effectively managing expenditure within budget parameters.Key Achievements:• Successfully delivered the company rebooking campaigns with Semester one 2020 campaign, whilst delivering a conversion rate of 37% with a target of 35% of all eligible rebookers.• Planned and implemented a successful marketing budget in line with the overall product parameters for 2020.• Displayed strong ability to adjust with COVID-19 influencers.• Effectively audited and maintained all point-of-sale communication materials, collateral, digital content and signage.• Created and provided insights and recommendations for improvement each semester.• Effectively and successfully managed a diverse range of relationships internally and externally including internal clients, University partners (Marketing Departments) and Contractors.• Project managed photo-shoots for the company profile.

Marketing Specialist

• Aug 2020 - Aug 2020

Marketing Coordinator

• Dec 2018 - Aug 2020

Marketing Assistant

• Aug 2017 - Dec 2018

Client Executive

• Feb 2017 - Aug 2017

Blue449 was formerly know as Match Media. In my role as a Client Executive, I was responsible for campaign management and troubleshooting ensuring advertising campaigns were implemented and performing to their full capacity. I effectively supported the delivery of communication plans and management of campaigns through to buying, implementation and reporting. As a great team player, I leveraged my well-developed interpersonal skills to collaborate productively with the wider team to help deliver integrated and creative plans considering all vehicles (display, SEM, SEO, Social) and mainstream media at every possible opportunity. Further, I undertook market research, identified new market trends and provided comprehensive competitive analysis.Integral to the success in this role was my ability to manage relationships with the major clients including Ardent Leisure Group (Dreamworld & AMF Bowling), Viking Cruises, Victorian Liberal Party, Scenic World and Topdeck Tours. Key Achievements:• Significantly contributed to end to end marketing campaign management.• Effectively tracked, analysed and evaluated campaigns using analytics to optimise performance.

Client Executive

• Feb 2016 - Dec 2016

Previous Clients: Scenic World, Financial Planning Association, Campari, Victorian Liberal Party, PrestoMatch Media has re-branded to Blue 449. Previous Clients: Scenic World, Financial Planning Association, Campari, Victorian Liberal Party, PrestoMatch Media has re-branded to Blue 449.

Administrative and Program Officer

• Apr 2012 - Feb 2016

To be effective as an Administration Officer, I created process maps and regularly updated policies and forms. In addition to providing support to the organisation and coordination of various sporting events in Wollongong, I played a crucial role in the general administration of the venue. Key Achievement:• Efficiently managed and prioritised workloads and competing issues in a fast-paced work environment to achieve positive organisational outcomes. To be effective as an Administration Officer, I created process maps and regularly updated policies and forms. In addition to providing support to the organisation and coordination of various sporting events in Wollongong, I played a crucial role in the general administration of the venue. Key Achievement:• Efficiently managed and prioritised workloads and competing issues in a fast-paced work environment to achieve positive organisational outcomes.

Marketing Internship

• 2014 - 2014

During my time as a Marketing Intern with Australian Wool Innovation, I gained significant exposure to the dynamic and fast-paced environment of media and marketing. In this role, I provided support to the marketing team leading up to and before the International Wool Prize event. During my time as a Marketing Intern with Australian Wool Innovation, I gained significant exposure to the dynamic and fast-paced environment of media and marketing. In this role, I provided support to the marketing team leading up to and before the International Wool Prize event.

Exchange Student

• Jan 2010 - Jan 2011