Experience

Data-Driven Lab

• Serbia
• Research Services
• 100 - 200 Employee

• Operational Marketing Director

  • Jun 2022 - Present



Accel Club

• Netherlands
• Internet Marketplace Platforms
• 1 - 100 Employee

• Head of Performance Marketing

  • Sep 2021 - May 2022

  - Hired Performance Team from scratch (Amazon, Walmart, Google Ads, etc.) - Built internal performance and external (cross-functional) processes - Built analytical tools for decision-making processes - Reporting to top management on performance strategy and its results - Hired Performance Team from scratch (Amazon, Walmart, Google Ads, etc.) - Built internal performance and external (cross-functional) processes - Built analytical tools for decision-making processes - Reporting to top management on performance strategy and its results



Детский мир

• Retail
• 100 - 200 Employee

• Head of Mobile Marketing

  • Mar 2020 - Aug 2021

  - Built partnership strategy lowering mobile app marketing cost: leveraged financial support from multiple suppliers - Increased total share of orders through the mobile app by 3.5 times - Built business processes for marketing operations involving design and analytics teams - Rebuilt mobile app customer experience which lowered churn rate by 2.5 times - Built partnership strategy lowering mobile app marketing cost: leveraged financial support from multiple suppliers - Increased total share of orders through the mobile app by 3.5 times - Built business processes for marketing operations involving design and analytics teams - Rebuilt mobile app customer experience which lowered churn rate by 2.5 times



Yandex

• Russian Federation
• Technology, Information and Internet
• 700 & Above Employee

• Senior Mobile Marketing Manager

  • Sep 2018 - Feb 2020

  - Led delivery service launching in Kazakhstan as a mobile marketing executive - Managed paid advertising campaigns on social media to acquire new couriers and grew acquisition rate by 3 times - Increased customer acquisition rate by 1.5 times through paid advertising on Facebook, Instagram, Twitter, Google, and TikTok - Improved business processes for marketing operations including product development, design, and analytics teams - Led delivery service launching in Kazakhstan as a mobile marketing executive - Managed paid advertising campaigns on social media to acquire new couriers and grew acquisition rate by 3 times - Increased customer acquisition rate by 1.5 times through paid advertising on Facebook, Instagram, Twitter, Google, and TikTok - Improved business processes for marketing operations including product development, design, and analytics teams



SberMarket

• Russian Federation
• Technology, Information and Internet
• 500 - 600 Employee

• Mobile Marketing Manager

  • Feb 2018 - Sep 2018

  - Launched mobile app marketing "from scratch" (Facebook, Instagram, MyTarget AdWords, inApp) - Built transparent CAC reporting in Power BI - Set up & managed trackers (AppMetrica, Adjust) - Launched push marketing processes - Launched mobile app marketing "from scratch" (Facebook, Instagram, MyTarget AdWords, inApp) - Built transparent CAC reporting in Power BI - Set up & managed trackers (AppMetrica, Adjust) - Launched push marketing processes



Artics Internet Solutions

• Advertising Services
• 1 - 100 Employee

• Marketing Specialist

  • May 2014 - Oct 2017

  - Focused on telecom, airlines, banks, and fashion industries customers - Managed paid advertising through Google Analytics: MyTarget, VK, Facebook, Instagram, Yandex Direct, Google AdWords - Integrated ad optimization tools: Atuko, Plarin, Adtrack - Focused on telecom, airlines, banks, and fashion industries customers - Managed paid advertising through Google Analytics: MyTarget, VK, Facebook, Instagram, Yandex Direct, Google AdWords - Integrated ad optimization tools: Atuko, Plarin, Adtrack