Diana Lora

Professor at CHAVÓN
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Contact Information
Location
Distrito Nacional, Dominican Republic, DO
Languages
  • English Full professional proficiency
  • Spanish Native or bilingual proficiency

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Arturo Reyes

Excellent art director. Highly insightful and creative with her designs. Easy to work with and very responsible with due dates. Has great technical skills that transcend any platform or media and always thinks about functionality and user experience in the development of every project. Very well rounded in all aspects of design.

Misael Liranzo

Diana's curiosity and commitment level is what at first caught my attention at the office back in Saatchi&Saatchi Dominican Republic. She would rarely give up when fronting new challenges, styles, techniques or new platform. Instead she would work hard to learn any new skill by herself and take it to the next level. Clients were mostly very happy when they knew Diana was in charge of their project, and some of them even asked for her just in case she was available. I'm sure whatever the future holds for her, she still might be a true outstanding asset at any stage of her life. Keep the good work.

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Credentials

  • Negotiation
    Grupo Empresarial Aragón
    Aug, 2019
    - Sep, 2024
  • Digital Design
    Chavón | La Escuela de Diseño

Experience

    • Dominican Republic
    • Higher Education
    • 1 - 100 Employee
    • Professor
      • Jan 2023 - Present

      Course: Life after Chavón: Negotiating with Clients Teaching students how to build a strong portfolio and develop the skills to negotiate with clients from a full-time job as well as managing projects at the freelancing level. Course: Life after Chavón: Negotiating with Clients Teaching students how to build a strong portfolio and develop the skills to negotiate with clients from a full-time job as well as managing projects at the freelancing level.

    • Dominican Republic
    • Advertising Services
    • 1 - 100 Employee
    • Branding Creative Director
      • Feb 2021 - Present

    • Branding & Packaging Art Director
      • Jul 2017 - Jan 2021

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Art Director
      • May 2011 - Jul 2017

      • Develop the overall look and style of publications , advertising campaigns, branding, packaging and digital platforms • Review, approve and collaborate with designs, artwork, photography, and graphics developed by team members. • Meet with clients to develop an artistic approach and style to ensure the clients desired message and image is conveyed appropriately to their costumers. • Determine how best to represent a concept visually, using photographs, art and other design elements. • Manage multiple projects along with the Creative Director and Account Department by organizing, directing and motivating the design team to give their very best. • Listening the staff and clients to ensure that both have the best communication and archieve great results with each project. • Working with creative team in developing strong creative concept foundation to meet the work requirements • Ensures the final product adheres to client brand standards. • Meeting the client to present the concepts and aspects related to creation. • Proactively ensures that concepts, designs and desired output (animations, prints, etc.) are obtainable within the project timeline and budget. • Creating complex illustrations and advanced photo retouches when is needed. • Planning and reviewing every detail according to new brand identities. Show less

    • Dominican Republic
    • Graphic Designer
      • Sep 2010 - May 2011

      • Collaborated with the Art Director, Creative Director and Copywriters, to determine the scope of a project, the message that design should portray and creating images that convey the message. • Contributing to brainstorming sessions and deliver creative solutions to meet project objectives. • Designing for several accounts understanding brand standards and how to apply across all mediums. • Elaborating designs using photoshop, illustrator and indesign, from beginning to final artwork preparation. • Developing graphics, illustrations and visual images for products, packaging, logos and websites. • Incorporated changes recommended by the clients into the final design. • Review designs for errors before printing. Show less

    • Broadcast Media Production and Distribution
    • Editorial Designer
      • May 2008 - Sep 2009

      • Works with the Editor, Journalist and Salesperson, to establish and meet production deadlines. • Responsible for decisions regarding to design and print formats. • Maintain standards, ensuring a highest quality from color proof to press run in final publication. • Working with printer supplier to ensure file-format compatibility with InDesign and Photoshop programs. • Consult with the team to determine the content of Illustrations in order to meet the communication needs. • Develop sketches and final Illustrations for the magazine cover monthly. • Retouching/re-coloring and edit images to import into InDesign software. • Strong attention to details and proficient in editorial magazine design. • Adapt the magazine for an online preview in the website. Show less

    • Dominican Republic
    • Newspaper Publishing
    • 100 - 200 Employee
    • Graphic Designer Intern
      • Jul 2007 - Apr 2008

      • Create and produce graphics that meet the newspaper brand style guide. • Edited and retouched photographs. • Created illustrations according to the clients requirements. • Worked with the pre-press department checking colors, reviewing the printing proofs and making corrections. • Develop several graphic solutions for several print products in the news paper in collaboration with the marketing department. • Create and produce graphics that meet the newspaper brand style guide. • Edited and retouched photographs. • Created illustrations according to the clients requirements. • Worked with the pre-press department checking colors, reviewing the printing proofs and making corrections. • Develop several graphic solutions for several print products in the news paper in collaboration with the marketing department.

Education

  • CHAVÓN
    Graduate Certificate, in Digital Design
    2009 - 2010
  • Universidad APEC
    Bachelor's degree, Graphic Design
    2004 - 2009

Community

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