Experience

Wirtschaft kann Kinder e. V.

• Germany
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Manager

  • Feb 2022 - Present

  Responsibilities: • Development and implementation of a holistic marketing strategy • Ownership of all marketing efforts (branding, social media, web presence, CRM, fundraising, event marketing, content creation, PR, sponsoring) • Planning and execution of multi-channel campaigns • Ownership of social media channels and website • Organization of high-end fundraising events and ownership of 360-degree event branding including the design development, creation of marketing collateral, development of sponsorship concepts and sponsor acquisition Achievements: • Completed a partial rebranding and developed a precise positioning • Developed a brand guideline book to ensure cohesive branding • Successfully introduced a CRM and fundraising tool to digitalize marketing processes further • Introduced a newsletter to nurture leads and strengthen partner and donor relationships • Achieved a LinkedIn growth of 480 % percent in the first year Show less



CG Elementum AG

• Germany
• Construction
• 100 - 200 Employee

• Marketing Manager (CSR)

  • Jun 2021 - Jan 2022

  Execution of a dual marketing position: 1. for the CSR activities of the company itself, 2. for the sponsored association “Wirtschaft kann Kinder e. V." • Owned internal and external CSR communication (PR, social media, intranet, sponsoring) • Developed and managed all marketing areas for the associated social association "Wirtschaft kann Kinder e. V." (was founded in 2020 and had no marketing infrastructure before) • Participated in organizing 4 high-end fundraising events generating more than €1.5 Mio. donations • Created and executed a 360-degree branding and marketing for all events (e. g. design, marketing collateral, participation communication, PR) Show less



SAP Signavio

• Germany
• Software Development
• 400 - 500 Employee

• Field Marketing MEE Working Student

  • Dec 2019 - Nov 2020

  • Generated leads based on user segmentation (e. g. organized webinars) • Created targeted communication plans and content • Drove conversion through email marketing • Tracked, analyzed and reported KPIs • Collaborated and executed cross-department briefings • Organised offline events and developed a new process for online events • Managed internal & external stakeholders • Created landing pages • Generated leads based on user segmentation (e. g. organized webinars) • Created targeted communication plans and content • Drove conversion through email marketing • Tracked, analyzed and reported KPIs • Collaborated and executed cross-department briefings • Organised offline events and developed a new process for online events • Managed internal & external stakeholders • Created landing pages



Havas Media Network

• United States
• Advertising Services
• 700 & Above Employee

• Project Executive Trainee (New Business Development)

  • Oct 2018 - Mar 2019



Hotel Schweriner Hof

• Germany
• Hospitality

• Front Office Management (Working Student)

  • Apr 2017 - Nov 2017