Brand Manager

Marketing & Communications Brand Manager

• Feb 2015 - Present

oProduces marketing analysis reports for customer research, current market conditions and competitor information in order to determine real estate market requirements for existing and future products.oCoordinate marketing plans and strategies for the organization; monitors, reviews and reports on all marketing activities, results and staff performance.oManage the marketing budget, ensuring that all activities are delivered within defined budgets; coordinates financial and budgeting activities to maximize operational efficiency.oParticipate in planning the marketing activities in conjunction with company’s growth plan and accordingly working out approaches to execute the same.oLead the marketing programs for branding. oManaging a team of marketing executives. Supervising market-group research activity, including: Analysis of syndicated materials, developing price elasticity metrics, surveys, situational modeling focus groups, and conjointoLead advertising and PR campaigns, as well as sale events – Worked with advertising and PR agenciesoAnalyzing market trends to address business opportunities and issues, and to set the brands’ annual objectives, strategies, positioning, tactics and measures.oConduct market surveys with the help of the specialized agencies to define target audience, constructed forecasts and budgets.oIntroduce improvements in business strategies based on customer feedback.oPlay key role in company initiatives for developing new projects for future use.oDevelop a strategic marketing plan to meet goals and objectives of company. oStays up to date on overall activities of the team, identifying areas of problems and taking corrective actions where needed. oPlan and coordinate the marketing of current and new tenant marketing campaigns. oDevelops plans, programs and promotions to improve market penetration and meet corporate objectives. oCoordinates and manages market research and competitive analysis, utilizes knowledge

Senior Marketing

• Aug 2008 - Jan 2015

o Briefing the agencies on existing products.o Execute all necessary tasks for the branding items of the bank.o Execute events such as opening of new branches and the annual events, exhibitions & organizing other events like conferences.o Briefing the agencies for the needed materials.o Ensure that the corporate identity is applied and its existence all over the branches & ATM’s. o Developing the execution plan for the agency to be followed. o Agree on the suitable materials to be installed. o Review and confirm that the agencies' work is fully complied with to our corporate manual. o Handling problems raised up with the agencies during the delivering or production phases.o Creates and updates all the bank’s collateral and merchandising materials. o Executes integrated marketing campaigns and promotions based on the bank’s vision and plans.o Develops and maintains the bank’s branding image and visual identity guidelines and ensure consistent adherence to guidelines for all marketing materials and activities.o Responsible for the weekly report to Greece o Involved in the annual Risk & Control Self-Assessment reporto Supervising the organization of sponsored events o Involved in the annual marketing plano Involved in any pitching (media agency/ PR agency/advertising agency)o Creating all the Intranet & website stuff with the organization division /agency o Coordinates and manages market research and competitive analysis, utilizes knowledge and prepares reports as neededo Dealing with print, online and television media. o Over all responsibility of running various marketing campaigns – like getting newsletters, e-mail blasts sent to the customers.

Event Coordinator

• Aug 2008 - Sep 2008

Transform the interior design of Marriott Cinema to the prominent Ramadan Tent •Gather all the required information to redecorate the interiors as the floor plan, the number of the expected guests per day, the north orientation (wind flow) and other aspects as well•Develop the execution plan based on the gathered information and the time restrictions •Delegate and supervise the work of the team •Assign suppliers and agencies to assist the team Transform the interior design of Marriott Cinema to the prominent Ramadan Tent •Gather all the required information to redecorate the interiors as the floor plan, the number of the expected guests per day, the north orientation (wind flow) and other aspects as well•Develop the execution plan based on the gathered information and the time restrictions •Delegate and supervise the work of the team •Assign suppliers and agencies to assist the team