Diana Fletcher

Content Marketer at P1 Travel
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Contact Information
us****@****om
(386) 825-5501
Location
Amsterdam, North Holland, Netherlands, NL
Languages
  • English Native or bilingual proficiency
  • French Elementary proficiency
  • Dutch Elementary proficiency

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Experience

    • Netherlands
    • Travel Arrangements
    • 1 - 100 Employee
    • Content Marketer
      • May 2023 - Present

      Responsible for content strategy, optimization, and writing, with a particular focus on improving the performance of P1 Travel's UK domain and enhancing content related to their Formula One offerings. Roles: Content strategy, content creation, UX/SEA/SM copywriting, project management and reporting. Responsible for content strategy, optimization, and writing, with a particular focus on improving the performance of P1 Travel's UK domain and enhancing content related to their Formula One offerings. Roles: Content strategy, content creation, UX/SEA/SM copywriting, project management and reporting.

    • France
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Content Marketer & Copywriter
      • Oct 2021 - Dec 2022

      Responsible for the strategizing and implementation of content tactics across various digital channels and platforms. Roles: content strategy, concept and content creation, branding, UX/SEA/SM copywriting, strategic consulting, social campaigns, and reporting. Responsible for the strategizing and implementation of content tactics across various digital channels and platforms. Roles: content strategy, concept and content creation, branding, UX/SEA/SM copywriting, strategic consulting, social campaigns, and reporting.

    • Netherlands
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Marketing and Communications
      • Mar 2020 - Aug 2020

      Responsible for the conception, strategy, and implementation of Indonesian-based start-ups' social media content. Roles: social media strategy, market communication, market research, content creation including video for Zero Waste Living Lab. Responsible for the conception, strategy, and implementation of Indonesian-based start-ups' social media content. Roles: social media strategy, market communication, market research, content creation including video for Zero Waste Living Lab.

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Digital & Social Media Strategist
      • Apr 2018 - Jan 2019

      Responsible for clients' social media and digital platform content and strategy with a focus on user-centric brand experiences. Roles: copywriting, digital content creation, social media strategy & management lead, brand development, SEO programs, project management, digital advertising, website design & content creation, reporting, and account management. Responsible for clients' social media and digital platform content and strategy with a focus on user-centric brand experiences. Roles: copywriting, digital content creation, social media strategy & management lead, brand development, SEO programs, project management, digital advertising, website design & content creation, reporting, and account management.

    • Australia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Social Media Manager
      • Feb 2017 - Mar 2018

      Responsible for clients' integrated and locally relevant regional social media content and strategy. Roles: social media content creation, graphic design, digital strategy, social media paid advertising, blog creation, and account management. Responsible for clients' integrated and locally relevant regional social media content and strategy. Roles: social media content creation, graphic design, digital strategy, social media paid advertising, blog creation, and account management.

    • South Africa
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Social Media Manager
      • Jul 2016 - Jan 2017

      Responsible for the conception and implementation of clients' integrated and locally relevant regional social media content. Roles: social media content creation, community management, and strategy, digital strategy, market research, public relations, and account management. Responsible for the conception and implementation of clients' integrated and locally relevant regional social media content. Roles: social media content creation, community management, and strategy, digital strategy, market research, public relations, and account management.

  • Picasso Headline
    • Cape Town Area, South Africa
    • Social Media and PR Intern
      • Jan 2016 - Jul 2016

      Responsibilities: management of social media, brand development, copy editing, writing, website development, photo shoot organisation and digital content creation. Responsibilities: management of social media, brand development, copy editing, writing, website development, photo shoot organisation and digital content creation.

  • Jenny Handley Performance
    • Cape Town Area, South Africa
    • Marketing Intern
      • Jul 2015 - Jul 2015

      Responsibilities: brand planning, event planning and administrative tasks relating to the launch of a second-hand clothing store called the Butterfly Box Responsibilities: brand planning, event planning and administrative tasks relating to the launch of a second-hand clothing store called the Butterfly Box

    • United Kingdom
    • Business Consulting and Services
    • 500 - 600 Employee
    • Market Research Intern
      • Jun 2015 - Jun 2015

      Responsibilities: facilitating focus groups, concept testing, market research, and liaising with clients. Responsibilities: facilitating focus groups, concept testing, market research, and liaising with clients.

  • Rowland Ward Publications
    • Johannesburg Area, South Africa
    • Publisher's Assistant
      • Nov 2014 - Dec 2014

      Responsibilities: copy-editing, store management as well as administrative tasks as data entry and newsletter creation. Responsibilities: copy-editing, store management as well as administrative tasks as data entry and newsletter creation.

Education

  • Erasmus University Rotterdam
    Master's degree, Media and Business
    2019 - 2021
  • University of Cape Town
    Bachelor of Arts Honours Degree, Media Theory and Practice
    2015 - 2015
  • GetSmarter
    UCT Search Engine Optimisation (SEO) Online Short Course, SEO
    2017 - 2017
  • University of Cape Town
    Bachelor’s Degree, Film and Media Production
    2011 - 2014

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