Diana Fischer
Senior Engagement Lead at CMK Select- Claim this Profile
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Bio
Lisa Flaiz
Diana was my favorite client to work with at the time - she was a true marketer who understood what it meant to build a brand and she payed attention to the details.She drove results and was disciplined about having measurement plans in place and consistently optimized her campaigns according to the data. She was ahead of her time in that way! I loved working with someone who cared about the customer and always subscribed to the philosophy that what was good for the customer was good for the business. Diana was privileged to work on products/brands that made a difference in healthcare, and she never forgot it was about the patient. Couple that with her marketing skills, and you could always be sure that a purpose-driven plan would be developed and implemented. It was a great pleasure to work with a marketer like Diana.
Lisa Flaiz
Diana was my favorite client to work with at the time - she was a true marketer who understood what it meant to build a brand and she payed attention to the details.She drove results and was disciplined about having measurement plans in place and consistently optimized her campaigns according to the data. She was ahead of her time in that way! I loved working with someone who cared about the customer and always subscribed to the philosophy that what was good for the customer was good for the business. Diana was privileged to work on products/brands that made a difference in healthcare, and she never forgot it was about the patient. Couple that with her marketing skills, and you could always be sure that a purpose-driven plan would be developed and implemented. It was a great pleasure to work with a marketer like Diana.
Lisa Flaiz
Diana was my favorite client to work with at the time - she was a true marketer who understood what it meant to build a brand and she payed attention to the details.She drove results and was disciplined about having measurement plans in place and consistently optimized her campaigns according to the data. She was ahead of her time in that way! I loved working with someone who cared about the customer and always subscribed to the philosophy that what was good for the customer was good for the business. Diana was privileged to work on products/brands that made a difference in healthcare, and she never forgot it was about the patient. Couple that with her marketing skills, and you could always be sure that a purpose-driven plan would be developed and implemented. It was a great pleasure to work with a marketer like Diana.
Lisa Flaiz
Diana was my favorite client to work with at the time - she was a true marketer who understood what it meant to build a brand and she payed attention to the details.She drove results and was disciplined about having measurement plans in place and consistently optimized her campaigns according to the data. She was ahead of her time in that way! I loved working with someone who cared about the customer and always subscribed to the philosophy that what was good for the customer was good for the business. Diana was privileged to work on products/brands that made a difference in healthcare, and she never forgot it was about the patient. Couple that with her marketing skills, and you could always be sure that a purpose-driven plan would be developed and implemented. It was a great pleasure to work with a marketer like Diana.
Experience
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CMK Select
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United States
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Business Consulting and Services
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1 - 100 Employee
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Senior Engagement Lead
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Jun 2021 - Present
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Senior Associate - Providing Services to Novartis Oncology
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Dec 2017 - Present
• Medical Expert Engagement Lead – Global Hematology – Executing Medical Expert engagement plans for global brands and providing professional consulting on the approval and contracting process, coordinating multiple agencies.• Global Launch Project Manager for Melanoma combination therapy launch. Managed global, region, country coordination and launch activity timelines and execution, as well as medical expert engagements. • Launch Project Manager - Piqray for US Oncology. Identified, integrated, and tracked project requirements across all functional areas contributing to a successful launch. Led integration of launch excellence tools, coordinated material reviews for multiple agencies and facilitated cross-functional communication. • Launch Project Manager for successful US launch of the pediatric indication for MS for the Gilenya team. Drove effective and timely decision-making and communication across functional areas.• CUSTOMER ENGAGEMENT LEAD FOR CMK– managing engagements and mentoring a team of consultants supporting Novartis and other client businesses, in addition to providing marketing services to clients at Novartis
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JOLT! Marketing & Communications
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Advertising Services
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Contracted Brand Manager to Novartis
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Apr 2016 - Dec 2017
* Embedded with the Global Multiple Myeloma team at Novartis. Leading roll out of digital projects across global markets, managing multiple agency relationships, updating marketing assets, providing reference support to global team, managing global LMR process, managing presence at conferences, supporting development of strategic plan. * Providing LMR management for various Novartis brands for approval of materials and events, as well as HCP touch point on site coordination. * Embedded with the Global Multiple Myeloma team at Novartis. Leading roll out of digital projects across global markets, managing multiple agency relationships, updating marketing assets, providing reference support to global team, managing global LMR process, managing presence at conferences, supporting development of strategic plan. * Providing LMR management for various Novartis brands for approval of materials and events, as well as HCP touch point on site coordination.
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Saint Patrick School
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Education Administration Programs
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1 - 100 Employee
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Marketing Manager - Private Education
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Jan 2012 - Sep 2015
Public Relations, Marketing and Advertising for private school grades pre-K through 8. Led the crafting of a tagline and mission statement and brand identity; published monthly newsletter; created marketing materials from taking photos to writing copy and doing layout; developed a custom website; launched social media marketing; fostered relationships with local feeder schools. Public Relations, Marketing and Advertising for private school grades pre-K through 8. Led the crafting of a tagline and mission statement and brand identity; published monthly newsletter; created marketing materials from taking photos to writing copy and doing layout; developed a custom website; launched social media marketing; fostered relationships with local feeder schools.
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ConvaTec
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United Kingdom
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Medical Equipment Manufacturing
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700 & Above Employee
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Product Manager - Wound and Surgical Therapeutics
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2003 - 2005
Introduced a wound care brand into the Physician arena from inception to launch. I led the market analysis of potential Physician targets and unmet needs, and positioned the brand for success. I created sales materials which allowed our field force to communicate complex scientific data to surgeons, nurses and other medical professionals. I also trained the sales force on the scientific basis for our market advantage, the use of our scientific arsenal and appropriate talking points for various medical audiences, and spearheaded the first KOL board for Wound Therapeutics, all of which helped to drive product growth of over 150%.
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Aircast
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Australia
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Product Manager - Orthopedics
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2002 - 2003
Product management and new product development for an orthopedic franchise Product management and new product development for an orthopedic franchise
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Bayer
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Chemical Manufacturing
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700 & Above Employee
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Brand Manager - Consumer Products
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1998 - 2002
Assistant (1998-2000) Associate (2000-2002)Management of various consumer brands including Women's Health and Analgesics. Responsibilities included: strategic planning, managing external agencies, production forecasting, new product development, package development, and sales analysis. Assistant (1998-2000) Associate (2000-2002)Management of various consumer brands including Women's Health and Analgesics. Responsibilities included: strategic planning, managing external agencies, production forecasting, new product development, package development, and sales analysis.
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Education
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Boston College - Wallace E. Carroll Graduate School of Management
MBA, Strategy and Marketing -
Mount Holyoke College
BA, Psychobiology