Diana Edwards
Executive Director at The NPD Group- Claim this Profile
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Bio
Steve Gerst
Diana passed Delta Associates' Bronze Business Insights Certification Exam in February 2015 by demonstrating the ability to analyze data, identify business insights, and effectively communicate the findings. Based on testing of thousands of similar professionals, this put Diana’s business insight skills in the top 5% of the industry.
Steve Gerst
Diana passed Delta Associates' Bronze Business Insights Certification Exam in February 2015 by demonstrating the ability to analyze data, identify business insights, and effectively communicate the findings. Based on testing of thousands of similar professionals, this put Diana’s business insight skills in the top 5% of the industry.
Steve Gerst
Diana passed Delta Associates' Bronze Business Insights Certification Exam in February 2015 by demonstrating the ability to analyze data, identify business insights, and effectively communicate the findings. Based on testing of thousands of similar professionals, this put Diana’s business insight skills in the top 5% of the industry.
Steve Gerst
Diana passed Delta Associates' Bronze Business Insights Certification Exam in February 2015 by demonstrating the ability to analyze data, identify business insights, and effectively communicate the findings. Based on testing of thousands of similar professionals, this put Diana’s business insight skills in the top 5% of the industry.
Credentials
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Delta Associates' Bronze Business Insights Certification
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Experience
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The NPD Group
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United States
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Market Research
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700 & Above Employee
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Executive Director
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Apr 2019 - Present
Operations Client Service, Technology
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Director, Operations Client Service
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May 2016 - Present
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Product Manager
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Apr 2014 - Apr 2016
• Oversee the management and development of the product strategy for the Footwear, Accessories and Sports businesses. Ensure business unit objectives are met, support client needs, revenue goals and targeted ROI.• Support pipeline planning for the product portfolio throughout the products' lifecycles.• Manage enhancement requests and new product development; collaborating with Operations, IT, and Research Sciences to implement changes.• Maintain expertise in the Fashion & Sports industries in order to help define new line extensions and analyze the quality of the data as it is prepared to go to market.• Support the “go to market strategy” for new product launches; work closely with Operations Client Services and Marketing on launch programs and communications to clients.
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Avon
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United Kingdom
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Personal Care Product Manufacturing
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700 & Above Employee
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Brand Manager, North America Color Commercial Marketing
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Oct 2011 - Apr 2014
• Managed the strategic priorities for the Color business for the Lip & Eye segments to hit growth & margin targets• Drove & executed launch tactics from an e-commerce and social media standpoint as well as Field incentives • Strategically analyzed the brand's strengths and opportunities vs. competition by segment • Identified gaps & white space in Avon’s Lip & Eye product portfolio; Partner with Product Development & Global Marketing teams to put plans into action to close gaps • Optimized New product mix by segment, price, & quarter while managing size of line• Led in the development of the Color Annual Strategy Plan & Quarterly Tactical planning• Elected to participate in the 2012 Accelerated Development Program; presented case study to the North America Executive Committee• Managed a team of three individuals: Manager of Eye & Luxe, Associate Manager of Lip & Collections, and Marketing Assistant • Reported to Director, North America Color Commercial Marketing
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The Estée Lauder Companies Inc.
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United States
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Personal Care Product Manufacturing
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700 & Above Employee
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Manager, North America Fragrance Marketing
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Aug 2010 - Sep 2011
• Responsible for marketing the Estee Lauder Fragrance business in North America; Estee Lauder is the # 1 Women’s Fragrance company in the prestige marketplace with the # 1 Fragrance ranking (Beautiful)• Responsible for managing holiday promotional programs involving fragrance vehicles; including Christmas, Valentine’s Day, Mother’s Day & Father’s Day• Presented marketing plans internally to Regional Vice Presidents and other Field Executives as well as externally to various retailers • Interact with various teams to ensure collective communication regarding current & upcoming product launch plans – i.e. Education, Special Events and Creative Operations departments• Participated in the Estee Lauder Fiscal Year Strategy for the fragrance category; reviewed by the ELC President, CEO & other senior management• Built and managed the yearly departmental A&P budget ($3.5MM) for the Fragrance category
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Assistant Manager, North America Makeup Marketing
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Nov 2008 - Aug 2010
• Elected to lead the Estee Lauder Beauty Census 2010 program; an initiative to identify a comprehensive landscape of women’s’ skin tones across the United States to help the Estee Lauder brand maximize their foundation business to shape future foundation launches• Developed and executed objectives and plans, new product launches, and mix of business analysis for existing and new North America Makeup business• Updated and distributed Retail Sales via Data Warehouse and NPD to senior management• Worked with Sales Administration, Forecasting & Global Business Planning to forecast new launch programs within given time frame • Reviewed and updated seasonal merchandising planograms and Point-of-Sale guidelines; entered all Merchandising and Creative needs in CPMS • Liaised with Canadian/Puerto Rico Affiliate, Fashion/Military group & Global Marketing teams to ensure efficient and accurate information exchange• Conducted in-store visits and competitive shopping to understand the marketplace and call attention to interesting ideas
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Administrator of Retail Sales, North America Sales & Marketing Administration
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Aug 2007 - Oct 2008
• Responsible for analysis and distribution of retailer reporting: Weekly EDI Sales, Audited Sales & Mix of Business• Presented weekly Mix of Business analysis by retailer and category to Vice President• Reported competitive sales through weekly Seasonal GWP recaps and monthly market share reports• Coordinated monthly State of Stock meetings between North America Sales & Marketing teams and Finance • Accountable for producing and distributing Retailer and Fiscal Year End books
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Morgan Stanley
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United States
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Financial Services
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700 & Above Employee
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Financial Analyst
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Jun 2004 - Oct 2006
• Reconciled balancing discrepancies resulting from trade and settlement differences for Morgan Stanley customer accounts • Direct interaction with internal business units and external counterparties / clients to resolve money fails• Managed risk reporting for Mortgage-Backed Securities team; research and resolution of current and aged balances • Coordination with IT to test and implement system updates• Participated in weekly team meetings with management, as well as weekly meetings with Morgan Stanley Client Services Group management to discuss resolution on high risk items• Produced and presented a Fixed Income Division Balancing “Lunch & Learn” presentation for Morgan Stanley employees, Baltimore, April 2005
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Education
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Loyola University Maryland
B.S., Finance, Sellinger School of Business