Digital Marketing Director, Rice Online

• Jun 2021 - Present

I develop enrollment growth marketing strategies for 6+ (and growing) Rice University online programs/platforms and lead paid, organic and owned marketing tactics to drive preference for Rice, one of the U.S.'s top-ranked and most diverse universities. + Grew online master's program enrollments +82% YoY, 2022-23 vs. 2021-22 + Drove +123% growth in submitted applicants YoY, 2022-23 vs. 2021-22 + By publishing helpful SEO content and improving technical web performance, grew organic web sessions for Rice's online master's in computer science and data science by 358% and 646%, respectively (Sept 2021-Sept 2022) + Delivered a 2.78 : 1 ROAS (return on ad spend) for Rice University, demonstrating marketing ROI

Global Head/Director, Brand and Creative

• Mar 2018 - Apr 2021

I led AIG's newly-merged Corporate Brand and Creative team (8 FTEs + 1-2 contractors) to help position AIG for market leadership, consult on organic and inorganic growth initiatives, and conceptualize and produce high-quality, integrated internal and external content for AIG's key audiences.

Interim Digital Marketing Communications Director

• Jun 2017 - Feb 2018

Managed team of 4 through Digital Director’s maternity leave (June 2017 - February 2018), providing oversight for AIG.com corporate content strategy, digital crisis communications (Hurricanes Harvey, Maria, Irma), UX roadmap, social media, social listening/servicing, SEO, and pilot launch of a new corporate newsletter.

Global Head/Director, Brand Strategy and Management

• May 2014 - Feb 2018

Built AIG's corporate brand strategy and management function. Expanded AIG's Brand team to focus on enterprise brand strategy, brand expression and identity, internal brand engagement, and brand reputation and governance.Responsibilities included: AIG's Enterprise Brand Positioning and Character | New Brand Development and Launch for Blackboard Insurance | Brand Architecture, Migrations, and M&A | Brand Identity and Design | Reputation and Brand Protection | Employee Engagement and Training | Digital Platforms | Digital Content | Integrated Marketing Communications | Executive Communications and Presentations

Senior Manager, Global Brand Identity and Management

• Apr 2012 - Apr 2014

Member of Global Brand Management team responsible for American Express masterbrand identity, brand portfolio development and brand experience/design innovation.

Manager, Interactive Development & Digital Marketing

• May 2010 - Apr 2012

End-to-end channel management of the American Express Global Merchant sites. User experience design, customer research/insights, SEO/SEM, governance and analytics.

Digital Marketing Associate

• Jul 2008 - Apr 2010

Sold and executed cobranded, integrated marketing programs targeting moms/parents to top global brands (Disney, Huggies, Got Milk, Leapfrog). Developed marketing capabilities to bolster advertising revenue for the Scholastic Family Network.

Sales & Marketing Assistant

• Jun 2007 - Jul 2008