Diana Diaz Agrela
Head of Advanced Analytics & Data | Board member at CaixaBank Tech- Claim this Profile
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Bio
Experience
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CaixaBank Tech
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Spain
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IT Services and IT Consulting
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400 - 500 Employee
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Head of Advanced Analytics & Data | Board member
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Sep 2021 - Present
Member of the executive committee at the new company CBTech, focused on building a team of +1000 technologists to become market leaders. Functional reporting to the CIO. Mayor achievements: - Co-led the implementation of a new IT strategy to enhance customer interaction with Data, Analytics and AI in Google Cloud. - Designed and executed data roles model, incorporating over 50 profiles and re/up-skilling to enhance technical capabilities. - Led and re-defined data analytics team (60… Show more Member of the executive committee at the new company CBTech, focused on building a team of +1000 technologists to become market leaders. Functional reporting to the CIO. Mayor achievements: - Co-led the implementation of a new IT strategy to enhance customer interaction with Data, Analytics and AI in Google Cloud. - Designed and executed data roles model, incorporating over 50 profiles and re/up-skilling to enhance technical capabilities. - Led and re-defined data analytics team (60 internal and +250 external), aligned with the new culture, agile methodologies and tech role model, to create a talent hight performance team, to cover the end to end life cycle of IA and Data solutions. Show less
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Opinno
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Spain
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Business Consulting and Services
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100 - 200 Employee
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Advisor | Ambassador
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Jun 2020 - Present
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Bankia
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Spain
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Banking
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700 & Above Employee
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Head of Advanced Analytics & Big Data | Digital Strategy & Transformation
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Jan 2018 - Jan 2022
Madrid Directly accountable to a Board member, fostering strong relationships with the executive committee and their key representatives at the front line. - Led the data-centric digital transformation strategy, leveraging advanced machine learning and AI models to drive significant ROI within Marketing, Risk, and Corporate areas, saving +20M€ in cost of risk. - New cutting-edge digital marketing platform, driving +20% increase in digital sales and +10% improvement in customer engagement. -… Show more Directly accountable to a Board member, fostering strong relationships with the executive committee and their key representatives at the front line. - Led the data-centric digital transformation strategy, leveraging advanced machine learning and AI models to drive significant ROI within Marketing, Risk, and Corporate areas, saving +20M€ in cost of risk. - New cutting-edge digital marketing platform, driving +20% increase in digital sales and +10% improvement in customer engagement. - Catalysed the adoption of analytics across the organization, enabling new digital processes and products based in data and Analytics: -Leveraged advanced AI and data technologies to pioneer a customer-centric approach, facilitating a deep understanding of their needs and generating actionable insights based on their digital behaviour. -Established 360-degree customer view by integrating internal data from applications, channels, and processes, while leveraging second and third-party data sources. -Activated insights thought complex journeys across internal and external channels. -Modernized customer experience processes by integrating insights, feedback and closed-loop actions, with an understanding of call center conversations. -Continuously monitored and analyzed the evolution of actionable insights, sales attribution, and customer engament in real time. -Enabled innovative digital processes and data-driven products, like a new product for understanding financial wealth accessible directly through the customer app.
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Head of Advanced Analytics and Big Data
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Oct 2016 - Nov 2018
Led the strategic plan for Data Analytics & Cognitive Systems, implementing a new Data & AI platform, and established a corporate governance framework. - Bankia Data Driven Strategy, AI, real-time Analytics and MLOPs governance, +200 models, +10 business areas, +30 NRT use cases. - Implemented AI and cognitive services in the organization's core processes, achieving a 30% reduction in human tasks within documental process.
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Head of Corp Data Warehouse & Big Data
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Jan 2016 - Oct 2016
Las Rozas De Madrid Area, Spain
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Hewlett Packard Enterprise
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Business Developer, Analytics and Data Management
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Jan 2015 - Jan 2016
Developed a go-to market plan, as a key member of the Spain practice team, in collaboration with international EMEA teams, driving revenue growth with target +10M€
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Program / Project Manager PMP #1629073
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2007 - Jan 2015
- Led transformation projects across diverse sectors and technologies.
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Education
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Universidad Complutense de Madrid
Computer Science Engineering -
Universidad Complutense de Madrid
Master's Degree in Intelligent Systems. Computer Science Engineering.