Diana Chimes

Senior Brand Marketing at Rogue Fitness
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Contact Information
us****@****om
(386) 825-5501
Location
Columbus, Ohio, United States, US
Skills

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Credentials

  • BrightEdge Certified
    -

Experience

  • Rogue Fitness
    • United States
    • Retail
    • 300 - 400 Employee
    • Senior Brand Marketing
      • Feb 2017 - Present

      - Responsible for shaping the brand identity and voice for Rogue Fitness and business lines to ensure global consistency across marketing channels- Lead all product marketing and content strategy inclusive of seasonal campaign planning, product storytelling and key product launches to generate compelling creative for site, social/digital channels, promotional emails, video, and advertising.- Primary POC for all social media comms on owned and paid Rogue Fitness channels including Facebook, Instagram, Twitter, TikTok.- Develop and lead email marketing program to create promotional and newsletter email campaigns across Rogue Fitness' global brands - Own and execute marketing strategy for Rogue sponsored events, including the Arnold Classic, The CrossFit Games, Rogue Invitational, World’s Strongest Man, USA Weightlifting & USA Powerlifting Meets- Manage media investment across paid social advertising globally- Collaborate with Rogue athletes for brand promotion and execution of campaign initiatives - Measure and report on key performance metrics weekly to ensure campaign success- Work closely with cross functional teams including Ecom, design, photo, video, engineering, App dev, events and UX teams to ensure brand consistency across campaigns

  • SapientRazorfish
    • United States
    • Business Consulting and Services
    • 500 - 600 Employee
    • Marketing Associate - SEO & Search
      • 2014 - Feb 2017

      • Work on SEO strategy for B2B and B2C clients in the retail and IT industries with a strong focus on eCommerce• Optimize content and metadata for both .COM landing pages and blogs• Edit, size and publish articles and images weekly• Conduct keyword research to increase SEO on client pages• Conduct influencer research to support off-site SEO recommendations• Perform internal and external link building specifically for holiday-focused sales• Increase local search strategies by building out local SEO citations• Report monthly analytics results for blogs using Google Analytics and Google Webmaster Tools• Contribute to creative content pieces and infographics to feature on blog and social outlets• Publish content on-site using IBM Websphere Commerce with an understanding of HTML and CSS and design layout• Brightedge Certified Professional - Manage keyword tracking and performance weekly through the BrightEdge platform

  • The Ohio State University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Special Event Coordinator (Collaborative Events)
      • Mar 2014 - May 2015

      · Planned events in collaboration with OSU student organizations and lead a committee of 18 members at weekly meetings· Communicated with talent agencies to negotiate talent fees and book events with the $160,000 allocated towards collaborative events· Managed a team of 18 students and organized 4 major campus events including a concert, two lectures, and a fitness class that garnered student attendance of 2,800· Events planned included: - Pentatonix (a Cappella group) - An Evening with Ishmael Beah (author) - Exploring the Cosmos with Dr. Brian Greene (theoretical physicist) - Bring It with Tony Horton (creator of P90X)

    • Co-Director of Marketing
      • Mar 2013 - May 2014

      • Focused on event marketing, social media marketing, CRM, content writing, event planning, brand management, PR, and Adobe graphic design• Managed marketing for 150+ events through social media, traditional print collateral, multimedia marketing, and other innovative efforts and created graphics through Adobe Photoshop and InDesign• Organize purchasing of promotional items, distribute press releases for all events, mentor 7 marketing representatives, assign marketing tasks for 165 members, coordinate advertisements in student publications, and promote brand awareness• Delegate marketing tasks to 160 current members and develop new strategies for marketing school-wide, free events to Ohio State students• Create public announcements and in Autumn 2013 realized a 129% increase in Instagram followers, 48% increase in Twitter followers, 18% increase in Facebook likes, a 61% MailChimp open rate, a collection of 1770 consumer surveys, and 13,000 total blog reads

  • Rosetta
    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Marketing Associate - Paid, Owned, & Earned Media Intern (SEO)
      • 2014 - Aug 2014

      • Focused on SEO and SEM specifically in consumer products & retail.• Optimized website content, title tags, meta descriptions, and uniform resource locators (URLs) for 14 hotel property pages• Conduct SEO keyword research using Google AdWords to provide recommendations for client web content• Perform SEO link building for 22 hotel property locations in order to gain organic links where competitors are listed• Coordinate blogger outreach in GroupHigh to gain client infographic features in top-read blogs• Assisted in shooting a promotional video for The Centers for Families & Children• Work with a team to create social media recommendations for The Learning Coalition

  • Taurus Marketing
    • Australia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Marketing and PR Intern
      • May 2013 - Jul 2013

      • Focused on brand management, graphic design, CRM, and PR• Monitored and maintained brand management for the Sharon William brand by using social media postings, updating print materials, suggesting new marketing methods, and proposing event opportunities• Performed website and brand audits for new clients and prepared strategy presentations while also measuring their ROI• Operated the Taurus Twitter and Facebook daily while also managing purchase orders, media clippings for clients, and updating contractors lists

Education

  • The Ohio State University - The Max M. Fisher College of Business
    Bachelor of Science in Business Administration, Marketing
    -
  • Beaumont School
    Diploma
    -

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