Head of Marketing

• Jul 2022 - Present

• Organization and distribution of the work of the photography, design and marketing teams, ensuring deadlines are met; • Conducting interviews and hiring new employees to strengthen the marketing team;• Negotiating and closing contracts with suppliers, partners and agencies, aiming to ensure the best deals for the company; • Strategic management of influencers, establishing partnerships and collaborations to boost the brand's presence on social networks; • Creation and management of monthly campaigns aligned with the brand's strategy as validated by management; • Preparation of sales reports in Excel, providing a detailed analysis of sales performance in physical and online stores; • Creation of monthly results reports, covering metrics such as Google My Business comments, social media activity and results of implemented campaigns; • Contribution to the development of brand guidelines in order to ensure visual consistency of all marketing materials; • Monitoring of trends in the world, as well as in the fashion and footwear industry; • Accounting for the Marketing department: Validation, organization and tracking of department invoices, ensuring financial compliance; • Organization of team building events to promote cohesion and collaboration within the marketing team as well as the office. Show less

Graphic Designer & Social Media Manager

• May 2021 - Present

GRAPHIC DESIGN• Conception of creative campaigns;• Responsible for the creation and production of vinyls for stores;• Design development for Facebook and Google Ads;• Collaboration with the Marketing team to translate their needs into visual solutions;• Creation and implementation of visual concepts, including logos, product packaging and promotional materials;• Using design tools: Photoshop, Illustrator, Premiere and Canva, to create graphic pieces;• Working closely with outside vendors to ensure final production and delivery of graphic materials;SOCIAL MEDIA• Planning and implementation of content for Social Media;• Market research and trend analysis for implementation into strategy planning;• Development of moodboards and concepts for Photoshoots, according to campaign planning;• Photoshoot production: location selection, model selection and hiring, styling and make-up, coordination of the photography team;• Video content creation: shooting and editing video, with and without gimbal;Strategic planning of social networks, including the organization of the feed, elaboration of engaging copy and scheduling of publications;• Analysis of social media performance metrics, identifying opportunities for improvement and adjusting strategy according to results;• Paid Media: Facebook & Google ADS;• Collaboration with the Marketing team to ensure brand consistency across all platforms and communication channels; Show less

Founder, Fashion Designer & Social Media Manager

• Jul 2020 - Present

• Creation and development of a clothing brand concept; • Creation and development of e-commerce website using wordpress; • Sketches and garment design; • Complete production of Photoshoots for collection presentation, including model selection, location choice, coordination of make-up, hair and photography/video teams; • Art direction; • Negotiation and closing of contracts with textile suppliers, ensuring quality and compliance with production deadlines. • Elaboration of press releases for communication with the press in order to promote the collection and increase the visibility and recognition of the brand; • Management of all brand-related activities, including sales, customer service, and marketing strategies • Identifying opportunities for partnerships and collaborations to expand the brand's presence in the market; • Analyzing sales data and customer feedback to make continuous improvements in product and business strategies. Show less

Business Development Support, Customer Success Manager & Social Media Manager

• Jun 2019 - Jun 2022

• Business expansion in the Portugal, Spain and UK market, developing entry strategies and market research in order to identify growth opportunities in the territory; • Solving and managing problems related to the contracted cleaning companies and accommodation owner clients, ensuring a high level of customer satisfaction and effectively resolving any issues or challenges that arose. • Providing customer support in Portuguese, English and Spanish languages in both written and oral communication, providing guidance, answering questions and solving problems in an efficient and friendly manner; • Close collaboration with internal teams, such as IT and administration, for product and project development; • Analyzing data and performance metrics to assess the effectiveness of business strategies and activities, identify areas for improvement, and provide insights for strategic decision making; • Creation of presentations to raise potential investors for the company; • CRM management (Zoho platform): organization and segmentation and follow-up of new contacts, ensuring efficient communication with customers; • Creation, design and sending of newsletters to owner clients and contracted cleaning companies; • Management of the company's social networks, including content creation, scheduling of publications, interaction with followers and analysis of metrics to optimize the brand's presence on social platforms. Show less

Volunteer (filming and photography)

• 2017 - 2017