Diana Arrieta Estupiñan
Marketing Director at AVANTIKA COLOMBIA S.A.S- Claim this Profile
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Inglés Native or bilingual proficiency
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Bio
Credentials
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Fundamentos de big data: Técnicas y conceptos
LinkedInOct, 2021- Nov, 2024
Experience
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AVANTIKA COLOMBIA S.A.S
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Colombia
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Wholesale
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1 - 100 Employee
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Marketing Director
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Apr 2020 - Present
• Led the implementation of the marketing department. • Built and managed a marketing team, setting goals and KPIs, providing coaching and training, and conducting performance evaluations.• Conducted market research and analysis to identify new opportunities for growth and expansion.• Led the successful implementation of Power BI across the organization, resulting in significant improvements in data analysis and reporting capabilities.• Developed and maintained automated data pipelines using Power Query and DAX to streamline data processing and analysis.• Provided training and support to other team members on Power BI implementation and best practices.• Collaborated with cross-functional teams to identify business requirements and design custom dashboards and reports that provide actionable insights to stakeholders at all levels of the organization.• Developed and executed multi-channel marketing campaigns, including email marketing, social media, advertising, and events.• Conducted regular data cleansing and preprocessing to ensure data accuracy and integrity.• Create dashboards and reports using Excel to effectively communicate insights to stakeholders.• Administración de las plataformas de la empresa en Mercado Libre y sitio web. Show less
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Marketing Professional
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Aug 2018 - Mar 2020
• Developed and executed multi-channel marketing campaigns, including email marketing, social media, advertising, and events.• Conducted regular data cleansing and preprocessing to ensure data accuracy and integrity.• Create dashboards and reports using Excel to effectively communicate insights to stakeholders.• Management of the company's website and its account on the Mercado Libre platform.
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Prodatel S.A.S.
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Barranquilla, Atlántico, Colombia
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Director of ERP Software Implementation
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May 2017 - Apr 2018
• Leading and responsible for implementing the SIIGO ERP system. • Coordinating with all departments to ensure that their requirements were accurately captured in the system design. • Conducting testing to ensure that the system was fully functional and met all requirements. • Providing training to all stakeholders to ensure smooth adoption of the new system • Ongoing support and maintenance to ensure the system remained functional and up to date. • Leading and responsible for implementing the SIIGO ERP system. • Coordinating with all departments to ensure that their requirements were accurately captured in the system design. • Conducting testing to ensure that the system was fully functional and met all requirements. • Providing training to all stakeholders to ensure smooth adoption of the new system • Ongoing support and maintenance to ensure the system remained functional and up to date.
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LAB BRANDS Colombia
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Colombia
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Machinery Manufacturing
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1 - 100 Employee
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Regional Sales Manager
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Jun 2016 - Apr 2017
• Client prospecting.• Developing and executing sales strategic plans.• Training distributor sales force.• Supporting distributors in activities to increase customer loyalty, sales processes, and follow up on business closures.• Providing advice to final clients.• Conducting equipment demonstrations
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Logistics Manager
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May 2015 - May 2016
• Defining and implementing procedures for receiving, storing, and delivering goods through Ofimatica software.• Responsible for directing and supervising the Import Chief, Customer Service personnel, and Delivery staff.• Managing inventory.
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e-Commerce Technical Coordinator
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Jun 2014 - May 2015
• Responsible for collecting and managing technical information for equipment and supplies on the e-commerce website using the PrestaShop e-store manager tool.
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AVANTIKA COLOMBIA S.A.S
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Colombia
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Wholesale
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1 - 100 Employee
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Government Accounts Executive
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Oct 2012 - Jan 2014
• Negotiated and managed high-value contracts with state agencies, exceeding sales targets and contributing to business growth.• Sales Strategy Development and Execution.• Development of management and sales metrics.• Public Procurement and Bidding Processes.• Contract Negotiation and Management.• After-sales service.• Generation of visit reports and CRM management.• Supervision and guidance of support account assistants.
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Government Accounts Assistant
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Feb 2009 - Oct 2012
• Phone customer service and preparation of price quotations for clients.• Follow-up on purchase orders and ensure timely delivery of products to meet contract requirements.• Identification and pursuit of public tenders that the company can participate in.
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Call Center Agent
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Sep 2007 - Sep 2008
• Provided technical support for web hosting services on WEB.COM. • Offered customer service support for booking and information on departures and arrivals for Greyhound Lines. • Answered incoming calls from customers, addressed their inquiries, and efficiently resolved any issues. • Managed customer accounts and updated their information as necessary. • Maintained customer satisfaction through active listening, empathy, and understanding of their needs. • Provided technical support for web hosting services on WEB.COM. • Offered customer service support for booking and information on departures and arrivals for Greyhound Lines. • Answered incoming calls from customers, addressed their inquiries, and efficiently resolved any issues. • Managed customer accounts and updated their information as necessary. • Maintained customer satisfaction through active listening, empathy, and understanding of their needs.
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DELCAST E.U.
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Barranquilla, Atlántico, Colombia
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Ship Chandler and Administrative Assistant
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Feb 2007 - Aug 2007
• Provided bilingual assistance for provisioning requests for cargo ships coming from different countries. • Performed various administrative tasks. • Provided bilingual assistance for provisioning requests for cargo ships coming from different countries. • Performed various administrative tasks.
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Education
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2020 - 2020
Pontificia Universidad Javeriana
Diploma of Education, Marketing/Gestión de marketing, general -
2002 - 2008
Universidad del Atlántico
Ingeniera Química -
2018 - 2018
Corporación Educativa Tecnológica Colsubsidio
Fundamentos de mercadeo, Marketing/Gestión de marketing, general -
2018 - 2018
Corporación Educativa Tecnológica Colsubsidio
Marketing digital, Marketing/Gestión de marketing, general -
2018 - 2018
Corporación Educativa Tecnológica Colsubsidio
Marketing mix, Marketing/Gestión de marketing, general -
2018 - 2018
Corporación Educativa Tecnológica Colsubsidio
Estrategias de promoción, Marketing/Gestión de marketing, general -
2018 - 2018
Corporación Educativa Tecnológica Colsubsidio
Gestión empresarial, Administración y gestión de empresas, general -
2018 - 2018
Corporación Educativa Tecnológica Colsubsidio
Técnicas de venta y negociación, Ventas generales, promoción comercial y actividades de marketing afines -
2015 - 2015
AdveiSchool
Google AdWords, Mercadeo y publicidad -
2007 - 2007
Servicio Nacional de Aprendizaje (SENA)
Auditoria de Calidad -
2007 - 2007
Servicio Nacional de Aprendizaje (SENA)
Gestión de la Calidad, Normas ISO 9000 -
2006 - 2007
Centro Cultural Colombo Americano
Curso de Inglés -
2001 - 2002
KOE Corporation
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