Diana Allen
Senior Brand Solutions Manager, Experiential at Sly Fox - Clever Brand Solutions- Claim this Profile
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Bio
Experience
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Sly Fox - Clever Brand Solutions
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United States
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Advertising Services
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1 - 100 Employee
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Senior Brand Solutions Manager, Experiential
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Apr 2016 - Present
o Manage motion pictures publicity and promotional efforts for Sony Pictures, Walt Disney, DreamWorks, Marvel, Universal, Lionsgate, Screen Gems, BroadGreen, Focus, Fox Searchlight, Relativity. o Implement local marketing campaigns to support theatrical film releases in New Orleans, Houston, Austin, San Antonio, Miami, Orlando, Tampa, Nashville, Memphis, Knoxville, Baton Rouge, Little Rock, Mobile, Shreveport, Jackson o Manage client expectations, identify opportunities to grow the business o Maintain strong client relationships o Secure media partnerships with TV, radio, print and online media to promote screenings/events as well as sponsorships with local sports teams, festivals, expo's o Execute film screenings in each market for critics, promotional partners o Execute grassroots events in all markets to help promote each film o Secure talent features and appearances with regional TV, print, radio and online outlets o Manage regional TV, print, radio and online critics to ensure a timely reviews of films o Create and send out press releases / media alerts for special movie events and premieres o Maintain media outlet contacts o Schedule talent travel, hotel, transportation and agenda during press tours, events and film premieres for films that include: DEEPWATER HORIZON, HACKSAW RIDGE, ALL THE KINGS MEN, THE BEASTS OF THE SOUTHERN WILD, WALK OF SHAME, MONUMENTS MEN, RUNAWAY JURY, GET ON UP, ACT OF VALOR, THE BEST OF ME, BEYOND THE LIGHTS, THE HELP o Scout event locations; plan/execute event timeline; execute event with staffing assistance o Maintain and stay within an approved budget for clients o Film screenings (RSVPs, ticketing, venue booking, press reviews, marketing) o Process vendor payments; client fees and production charges; approve monthly invoices o Oversee duties and training of staff, interns and event volunteers o Create Social Media content for projects and events across various SM sites such as Facebook, Twitter, Tumblr, YouTube and Instagram Show less
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Moroch
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United States
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Advertising Services
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200 - 300 Employee
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Account Supervisor
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Jan 1999 - Apr 2016
o Manage new motion pictures publicity, promotional efforts and grassroot events for major film studios that include Walt Disney Pictures, Sony Pictures, Universal Pictures, Lionsgate Film, Focus Features. o Implement local marketing campaigns to support theatrical film releases in Louisiana and surrounding states from Texas to Florida. o Secure media partnerships with television, radio, print and on-line media to promote screenings/events as well as sponsorships with local sports teams, festivals, expo’s and events o Execute film screenings in each market for critics, promotional partners and all media o Schedule talent/executive travel, hotel/amenities, transportation and agenda during press tours, events and film premieres that include DEEPWATER HORIZON, HACKSAW RIDGE, GET ON UP, THE HELP, SOUL FOOD, ALL THE KING'S MEN, AMISTAD, ACT OF VALOR, RUNAWAY JURY, THE BEST OF ME and BEYOND THE LIGHTS o Create Social Media content for client projects and events across various SM sites such as Facebook, Twitter and Instagram o Utilize geo-targeted searches for tastemakers and influencers in specific fields, like Drew Brees and Anthony Davis, and invite them to screenings and events Show less
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Alvin Guggenheim & Assoc
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United States
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E-Learning Providers
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Field Promotions
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May 1997 - Jan 1999
• Secured promotional activities in three markets for major film studios • Assisted with local premieres and junkets, including AMISTAD and SOUL FOOD • Hosted advance movie screenings for the general public by working with local media outlets • Secured promotional activities in three markets for major film studios • Assisted with local premieres and junkets, including AMISTAD and SOUL FOOD • Hosted advance movie screenings for the general public by working with local media outlets
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The Palace Theatre 20
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Greater New Orleans Area
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First Assistant, Operations
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May 1997 - Oct 1997
• Interviewed and hired staff for the newly opened 20-plex movie theatre. The first multiplex in the market • Managed box office staff • Conducted till drops for each station throughout shift and final drop upon shift end • Resolved problems / issues that were reported • Handled costumer service inquiries that box office staff could not handle • Interviewed and hired staff for the newly opened 20-plex movie theatre. The first multiplex in the market • Managed box office staff • Conducted till drops for each station throughout shift and final drop upon shift end • Resolved problems / issues that were reported • Handled costumer service inquiries that box office staff could not handle
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Manager
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Apr 1991 - May 1997
• Managed team members in the box office, concession and lobby for a four-screen theatre • Managed daily cash flow for box office and concessions and filed nightly reports with bank drops• Managed concession inventory and made sure concession was stocked for each shift• Displayed positive customer service and resolved issues when applicable• Executed weekly payroll and schedules for over 15 employees
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Manager
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Apr 1991 - May 1997
• Managed team members in the box office, concession and lobby for a four-screen theatre • Managed daily cash flow for box office and concessions and filed nightly reports with bank drops• Managed concession inventory and made sure concession was stocked for each shift• Displayed positive customer service and resolved issues when applicable• Executed weekly payroll and schedules for over 15 employees
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Education
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University of New Orleans
Bachelor of Science - BS, Marketing