Diana Alarcon
Event Marketing Manager at Ionic- Claim this Profile
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Bio
Experience
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Ionic
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Greece
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Maritime Transportation
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1 - 100 Employee
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Event Marketing Manager
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Jun 2022 - Present
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Marketing Events Coordinator
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Nov 2021 - Jun 2022
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Topcon Solutions Store
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United States
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Retail Appliances, Electrical, and Electronic Equipment
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100 - 200 Employee
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Marketing Events Coordinator
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Jan 2020 - Nov 2021
-Coordinated and executed live events, trade shows, and webinars nationwide. -Managed administrative logistics of events planning including: contract signing, event booking, and event promotion.-Assisted in vendor management and coordination with third party vendors such as Astound for all trade show booth assets, DocuMart for printed material, and Ideation for branded giveaway items.-Facilitated purchasing of any event related assets/materials within annual marketing budget. -Managed event sponsorships and associated industry memberships. -Collaborated cross-functionally with stakeholders, vendors, partners for successful event execution.-Channel marketing/brand management: planned and executed quarterly marketing campaigns in compliance with our channel partners -Bluebeam, Inc. -Provided post event activity reporting and quarterly reporting as platinum level partners with Bluebeam, Inc.-Assisted in successful campaign execution - i.e., content writing and proofing any marketing deliverables, social media content design, email campaign creation through Constant Contact, and more.
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Marketing Specialist - NetSuite CRM Marketing and Sales Liason
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Oct 2018 - Jan 2020
-Lead Generation: Manage all inbound marketing leads and correctly assigned to necessary sales representatives. -Lead Reporting: Provided analytical data and statistics on number of leads received, number of sales were won, how much revenue was attained and which products were sold. -Provided analytical data reporting for monthly marketing expense spend reports. -Managed CRM database including data entry, reporting, and exporting data needed for targeted marketing campaigns. -Managed Marketing Development Funds (co-op) and reporting for both Autodesk and Topcon specific brand activities. -Functioned as a member of the internal NetSuite CRM team and helped facilitate support to all personnel with marketing & sales specific inquiries. -Collaborated with sales staff and leaders to provide NetSuite CRM training to new or existing sales representatives. -Participated in the initial planning and execution of a NetSuite implementation process.
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Education
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Oregon State University
Bachelor of Arts - BA