Diana Ahumada
Client Marketing Specialist at Loyalty NZ- Claim this Profile
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Inglés Professional working proficiency
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Spanish Native or bilingual proficiency
Topline Score
Bio
Credentials
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Core Skills Marketer - The Secret Sauce of Great Copywriting February 2023
Marketing AssociationMar, 2023- Oct, 2024 -
IELTS Academic Overall Band Score 6.5
IELTS OfficialJul, 2020- Oct, 2024 -
Ef Standard English test C1 61/100 Advanced
EF Standard English Test (EF SET)Oct, 2019- Oct, 2024
Experience
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Loyalty NZ
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New Zealand
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Advertising Services
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100 - 200 Employee
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Client Marketing Specialist
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Dec 2022 - Present
-Working closely with Clients, Insight Analysts, Operations, external agencies and frontline customer service staff to bring campaigns together -Developing campaign briefs, creative briefs, cost estimates and mailhouse specifications -Determining targeting criteria and data requirements for campaigns, including post campaign reporting. -Writing engaging copy, proof reading, and facilitating approval of communications to market -Implementing campaigns and interpreting, presenting and using results to guide future campaigns -Following a pre-defined process that ensures campaigns are delivered to market at least risk to Loyalty NZ, clients and customers -Building effective relationships that result in highly satisfied clients and stakeholders Show less
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Cathedral Of The Holy Trinity
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United States
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Entertainment Providers
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Events Manager
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Mar 2021 - Dec 2022
-Oversee the running of the events -Deal with inquiries about the event -Work closely with clients, contractors, staff, and volunteers -General management of the venue -Create plans and documentation for the event -Ensure client satisfaction for the scheduled event -Oversee the running of the events -Deal with inquiries about the event -Work closely with clients, contractors, staff, and volunteers -General management of the venue -Create plans and documentation for the event -Ensure client satisfaction for the scheduled event
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Black Box
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New Zealand
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Market Research
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Campaigns and Client Service Manager
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Oct 2021 - Jun 2022
-Responsible for executing the marketing campaign so that it meets the goals and needs of the marketing team. -Responsible for overseeing a company's interactions with the public by implementing social media platforms' content strategies. My duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online. -Responsible for Social Campaings in different platforms (Facebook, Instagram and LikendIn) -Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients. -Partnered with business leaders to deliver services that support company objectives and consistent with corporate values. -Delegated tasks to existing support team members and used cloud-based tools to help solve complex business issues. -Performed duties and provided service in accordance with established operating procedures and company policies. -Recommended specific products and services in alignment with individual needs, requirements and specifications. -Used Industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty. Show less
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The One Picture Group
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New Zealand
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Market Research
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1 - 100 Employee
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Market Research Recruiter
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Apr 2021 - Sep 2021
-Focus groups: 6-8 like-minded people are invited to a group discussion the time and date will be fixed. Created and presented real-time reports on current market conditions to upper management. -Created and managed a database of information gathered from research. -Collated information to interpret data for clients. -Devised and evaluated methods and procedures for collecting data such as surveys, opinion polls or questionnaires. -Forecasted marketing trends based on previous data to adjust campaigns and maximize sales. -Conducted end-to-end market research processes through primary and secondary research methods. Show less
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topic - I am Technology Limited
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New Zealand
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Media Production
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1 - 100 Employee
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Content Editor
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Apr 2020 - Sep 2020
-Coordinated with editors and graphic designers to plan page layouts. -Created content every week for the website and app -Worked with writers to assist with story development and research. -Prepared reports detailing project updates, performance information and ongoing trends. -Assisted in the creation of pre-season marketing plans to support department and divisional strategies. -Coordinated with editors and graphic designers to plan page layouts. -Created content every week for the website and app -Worked with writers to assist with story development and research. -Prepared reports detailing project updates, performance information and ongoing trends. -Assisted in the creation of pre-season marketing plans to support department and divisional strategies.
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Zynk Sportswear
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Dominican Republic
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Apparel & Fashion
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Wholesale Manager
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Jan 2019 - Mar 2020
-Developed strategy and managed market communications that drove product demand. -Maintained material and stock levels consistent with business requirements while meeting target capital objectives. -Collaborated with team to define business requirements for organizational processes, achieve productivity standards and adhere to accuracy standards. -Used product knowledge, sales abilities and customer relations skills to drive substantial sales increases. -Improved operational efficiencies while managing customers requests, store inventory, transactions, new purchase orders and pricing needs. -Listened to customer needs and desires to identify and recommend optimal products. Show less
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Akalia Official
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Wholesale Manager
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Jan 2019 - Dec 2019
-Developed strategy and managed market communications that drove product demand. -Maintained material and stock levels consistent with business requirements while meeting target capital objectives. -Collaborated with team to define business requirements for organizational processes, achieve productivity standards and adhere to accuracy standards. -Used product knowledge, sales abilities and customer relations skills to drive substantial sales increases. -Improved operational efficiencies while managing customers requests, store inventory, transactions, new purchase orders and pricing needs. -Listened to customer needs and desires to identify and recommend optimal products. Show less
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Philip Morris International
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Switzerland
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Tobacco Manufacturing
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700 & Above Employee
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Sales Executive
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Oct 2017 - Dec 2018
-Created and implemented fundraising goals, collections policies, security standards and disbursement plans. -Developed and promoted corporate brand, images and identity to media and public. -Determined target demographics and devised strategic marketing initiatives to reach target audiences. -Created and implemented fundraising goals, collections policies, security standards and disbursement plans. -Developed and promoted corporate brand, images and identity to media and public. -Determined target demographics and devised strategic marketing initiatives to reach target audiences.
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Unisanitas
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Colombia
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Professional Training and Coaching
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1 - 100 Employee
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Marketing Assistant
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Jul 2015 - Sep 2016
-Collaborated with team members to help expand marketing channels. -Contributed to mock-ups, email campaigns and social media content. -Stayed updated with the latest marketing concepts and techniques. -Performed market analysis and researched the latest trends. -Collaborated with team members to help expand marketing channels. -Contributed to mock-ups, email campaigns and social media content. -Stayed updated with the latest marketing concepts and techniques. -Performed market analysis and researched the latest trends.
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Education
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2020 - 2021
AEI - Alpha Educational Institute
Postgraduate Degree, Business and Brand Management Diploma Level 7 NZ -
2020 - 2020
Auckland Institute of Studies (AIS)
Academic English, 6.5 IELTS -
2011 - 2014
LCI BOGOTç
Bachelor's degree, Fashion Marketing And Communication
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