Experience

Breadwinner

• United States
• Software Development
• 1 - 100 Employee

• Marketing

  • Aug 2017 - Present

  Execute and manage all marketing activities for Breadwinner, a B2B SaaS company that integrates Salesforce with finance systems such as NetSuite, QuickBooks, Xero, and Stripe. Responsibilities include:- Inbound and outbound marketing campaigns including Google Ads, LinkedIn Ads, social media platforms (LinkedIn, Twitter, YouTube), retargeting, A/B testing, email automation, event sponsorships- Creation of marketing content including newsletters, landing pages, advertisements, blogs, sales collateral, webinars, live event materials, animation and demo videos; working closely with the product manager, sales manager, customer success manager, Salesforce marketing team, various content creators, and graphic designers- Manage all digital listings to ensure it’s in line with company mission statement- Strategize and manage SEO performance goals- Report directly to CEO and Founders with ROIs and data analytics- Track data analytics via Google Analytics, Google Search Console, Salesforce AppExchange, Wincher, SerpWoo, Moz- Lead company website redesign as well as rebranding assets and messaging- Collaborate with partners on marketing assets and link building



Benhamou Designs

• Design

• Studio and Marketing Manager

  • Feb 2015 - Jul 2017

  Benhamou Designs is a global interior design group with studios and offices in Sydney, London and Dubai.Responsibilities include:- Content creation for adverts in the press, for collaterals and promotions- Support Senior Interior Designers and Director with managing projects with multi-million budgets- In charge of accounts preparation of monthly invoices- Supporting the interior designers and ensuring all materials are provided to facilitate project go-ahead- Helping to ensure the smooth day-to-day running of the studio



Signature Entertainment UK

• United Kingdom
• Entertainment
• 1 - 100 Employee

• Marketing Manager

  • Jul 2011 - Sep 2014

  Signature Entertainment is an exciting film distributor in the UK. Signature aims to bring the film-loving public an interesting, stimulating, inspiring, and eclectic range of feature films and audiovisual programming.- Headed the marketing campaign for the UK cinema release of ‘Legends of Oz: Dorothy’s Return’ with a successful box office return- Manage all stages of marketing & PR campaigns for theatrical & physical releases from development, strategic direction, and application, to completion for above the line & ambient advertising across media platforms including print, digital, outdoor, TV, and social media using tactical campaigns and tapping into the relevant target audience- Create competitions and promos with targeted press and across various social media platforms; generate cross-promotion opportunities- Maintain close relationships with retailers, media sales, film reviewers, and journalists; oversee the syndication of film assets to press; manage social media activity; set up Q&A with talent; write press releases for film titles, company announcements, and new acquisitions for industry contacts and trade press- Work closely with PR agencies, graphics designers, and manage creative artwork and marketing materials; oversee film screenings