Experience

ShirtUp!

• Netherlands
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketingmanager

  • Dec 2022 - Present



Loints of Holland

• Manufacturing
• 1 - 100 Employee

• Head of E-Commerce

  • Dec 2020 - Dec 2022

  - Responsible for 5 webshops in several European counties, both B2C and B2B; - Optimizing the e-commerce and marketing strategy by optimizing all digital channels (for example CRO, UX, SEA, content, social media and e-mail); - Responsible for realizing KPI’s (revenue and conversion goals); - Responsible for process optimization, inventory and stock management; - Working with a team of marketing, communication and customer service specialists; - Directing external partners for development and digital marketing



Coolblue

• Netherlands
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Customer Journey Specialist

  • Jul 2019 - Dec 2020

  - Responsible for optimizing the digital customer journey; - Personalizing customer journeys by data driven segmentation and customer profiles; - Identifying obstacles in the customer journey and providing solutions, by using various data sources such as NPS results, Google Analytics, dashboards, heatmaps, A/B testing and usability research; - Collaborating with stakeholders like managers, product owners and other customer journey specialists. - Responsible for optimizing the digital customer journey; - Personalizing customer journeys by data driven segmentation and customer profiles; - Identifying obstacles in the customer journey and providing solutions, by using various data sources such as NPS results, Google Analytics, dashboards, heatmaps, A/B testing and usability research; - Collaborating with stakeholders like managers, product owners and other customer journey specialists.



Kamer van Koophandel

• Netherlands
• Government Administration
• 700 & Above Employee

• Senior Market Researcher

  • Feb 2016 - Jun 2019

  - Responsible for setting up, conducting and publishing research, using variousquantitative and qualitative research methods (such as panel research,interviews, focus groups, usability studies and online communities);- Collaborating with multidisciplinary project groups and external stakeholders;- Providing insights about entrepreneurship and entrepreneurs;- Consulting the board of directors on strategic decisions;- Providing input for product development, contributing to the demands of targetaudiences.

• Junior Traineeship

  • Feb 2015 - Jan 2016