Dian Chin

Brand Executive at Southern Lion Sdn Bhd
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Contact Information
us****@****om
(386) 825-5501
Location
MY

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Credentials

  • Marketing analytics foundation
    Meta
    Dec, 2022
    - Oct, 2024

Experience

  • Southern Lion Sdn Bhd
    • Malaysia
    • Manufacturing
    • 1 - 100 Employee
    • Brand Executive
      • Dec 2022 - Present

      1. Generate marketing strategies to maintain and build brand awareness to drive business growth 2. Be responsible for overall brand positioning and manage all products launches and marketing activities 3. Establish marketing goals based on past performance and market forecasts and increasing profitability 4. Research and analyse market trends, demographics, pricing schedules, competitor products, etc. 5. Works with the marketing team to develop detailed marketing plans for all media channels and sales teams 6. Creative development of promotional materials, website content, advertisements, and other marketing-related projects

  • SCC Marketing(M) Sdn Bhd
    • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
    • Brand Executive
      • Mar 2021 - Nov 2022

      Brand Management • Manage 2 pet food brands ( Sayangku and Snowcat) and 2 food brands( Mega Food and Za’ara) . • Job scopes are included plan 360 marketing campaigns , new product development, and reposition/ re-launch market research and analysis, and presentation. Digital Marketing • Manage two social media accounts in diff brands. Cooperated with creative agencies on monthly FB posting and communication messages • Report ad analyzed E-comm platform monthly sales/ target. Set monthly promotion and activity at various ecommerce platform (Lazada, Shopee, Watson, Dropee, Hurr Tv)

  • Pot-sticker Caufield North Melbourne
    • Melbourne, Victoria, Australia
    • Food Server
      • Aug 2019 - Jan 2020

      • Redesigned the restaurant floor plan which used to be narrow and packed which created more satisfaction with customers. • Redesigned the much proper English name on 5 of Chinese cuisines which positive for restaurant image. • Provided some marketing strategies ideas on the lunch set menu which has not been changed for 5 years which stimulate sales to the restaurant. • Learnt how to communicate and cooperate well with backstage and frontstage employees of different ethnicity and ages.

  • Yxin Aenergreen Sdn Bhd
    • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
    • Marketing Internship
      • Nov 2018 - Jan 2019

      1. Supported Executive Director with various tasks such as budget preparations. 2. Supported marketing manager with various tasks such as evaluated the advertisement performances, assisted in marketing and strategies plan, assisted the live section on Facebook, in charge of the Facebook page editing, assisting in customer relationship tasks. 1. Supported Executive Director with various tasks such as budget preparations. 2. Supported marketing manager with various tasks such as evaluated the advertisement performances, assisted in marketing and strategies plan, assisted the live section on Facebook, in charge of the Facebook page editing, assisting in customer relationship tasks.

Education

  • Monash University
    Bachelor's degree, Business/Commerce, General
    2019 - 2020

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