Di Liu

Marketing Analyst at Ingenico ePayments
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Contact Information
us****@****om
(386) 825-5501
Languages
  • English Native or bilingual proficiency
  • Mandarin Native or bilingual proficiency
  • Cantonese Native or bilingual proficiency

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Bio

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Credentials

  • SAS Certified Base Programmer
    -

Experience

  • Worldline Merchant Services
    • Financial Services
    • 500 - 600 Employee
    • Marketing Analyst
      • Jun 2016 - Present

      - Mapped out the merchant decision journey for Ingenico ePayments North America division; - Built framework for relaunching the Ingenico ePayments brand in China as well as recommended an actionable IMC plan to ultimately generate more leads based on internal and external, qualitative and quantitative researches; - Discovered untapped potentials in four key verticals of Ingenico's business (Retail, Travel, Digital and Gaming) by synthesizing large and complex data source; - Performed SWOT analysis and identified potential partnership opportunities with key players within China e-payment landscape; - Recommended the touchpoints optimization strategies and tactics for two major objectives including brand awareness plan and customer acquisition plan - Handed in the deliverables including presentation, handbook and website prototype Show less

  • Jusha Display Technology
    • China
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • R&D
      • 2013 - 2014

Education

  • Northwestern University
    Master’s Degree, Integrated Marketing Communications
    2014 - 2016
  • Iowa State University
    Bachelor’s Degree, Mechanical Engineering
    2009 - 2013

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