Experience

Xcel Bespoke Australia

• Australia
• Marketing Services
• 1 - 100 Employee

• Account Director

  • Oct 2020 - Present

  Xcel Bespoke is a Global Marketing Solutions specialist and one of Australia’s leading promotional agencies. Through our offices in Sydney Australia, the UK, Holland, China, Bangladesh, and Pakistan we’re able to inspire, support and delight our customers on their journey to develop customized, high quality, cost effective and sustainable marketing materials. Our customers are some of the leading Brands across FMCG, Food Delivery, Hospitality, Health & Beauty and Alcohol & Spirits sectors. Our highly experienced teams become an extension of your Brand to ensure the best-in-class development and delivery of your customized global, regional and local marketing campaigns. Make your Marketing Solutions… BESPOKE. Visit our Website for more details: https://www.xcelbespoke.com.au Show less



Chicane Marketing

• Australia
• Advertising Services
• 1 - 100 Employee

• Head Of Buying

  • Jul 2016 - Jun 2020

  Chicane Marketing is an event marketing agency, specializing in FMCG sampling, event product placement, promotional merchandising & event experiences. Our focus and passion lies at the heart of Australia’s largest events, the Royal Shows. As event marketing experts, we facilitate every process that goes into creating Showbags, from designing totes to staffing stands, market insight reports to operations and logistics. We facilitate the opportunity to sample at these events for over 100 clients, including: Coco Cola Amatil, Unilever, Johnson & Johnson, Heritage Brands, L'oreal Paris, McCormick's and San Remo. Our branded Showbags span a number of industries including grocery brands, toys, media, beauty and entertainment. Clients include: Nestle, Arnott's, Bauer Media, Austereo, ModelCo, George Weston Foods and Lindt. Being the market leaders in the Showbag industry, we’ve tapped into broader events marketing opportunities. Through leveraging our presence across Australia’s largest events, we’ve carried out activations that bring brands to life.From cooking demonstrations to mascot stints, tastings to brand partnerships our ideas are endless. We’re adept to identifying unique opportunities at events so that business can showcase their personality, consumers can interact with their products and stakeholders can engage on a personal and attainable level. Show less



BRANDINC - Global Branding Solutions

• United States
• Advertising Services
• 1 - 100 Employee

• Head of Business Development

  • Mar 2014 - Jun 2016

  Brandinc is an award-winning design-led brand management consultancy. We help our clients to maximise their brand identity through the strategic use of high-quality branded merchandise and memorable brand experiences. We are a global force with sales offices in the UK, US, Australia, Hong Kong, Singapore and a production office in Hong Kong. Brandinc is an award-winning design-led brand management consultancy. We help our clients to maximise their brand identity through the strategic use of high-quality branded merchandise and memorable brand experiences. We are a global force with sales offices in the UK, US, Australia, Hong Kong, Singapore and a production office in Hong Kong.



atlas creative

• Australia
• Advertising Services
• 1 - 100 Employee

• Senior Account Director

  • Mar 2010 - Mar 2014

  The Atlas Creative team is all about you - sourcing and producing all the stuff you need to support your brands. We love to listen, working with you to give you what you want: fantastic service, creative ideas, solutions within budget and on time delivery; all with an attention to detail rarely found in our industry. The Atlas Creative team is all about you - sourcing and producing all the stuff you need to support your brands. We love to listen, working with you to give you what you want: fantastic service, creative ideas, solutions within budget and on time delivery; all with an attention to detail rarely found in our industry.



Brand Promotions

• Australia
• Advertising Services
• 1 - 100 Employee

• Senior Account Director / Business Development Lead

  • Jan 2006 - Mar 2010

  Role : Management of existing pharmaceutical clients To diversify client base, primarily in to the cosmetics, skin care and beauty industries Responding to client briefs with product concepts and solutions. Sourcing and manufacturing products in UK, China and Europe. Attending international buyers fairs, in the Europe, Hong Kong & China Highlights : Achieved sales in excess of target year on year Secured 3 year preferred supplier contracts Successfully developed beauty industry client base Becoming a TGA expert to support Pharma clients. Show less



Orijin UK

• London, United Kingdom

• Senior Account Director

  • 2003 - 2005

  Role : Management of 1 major client in 21 countries in CEE and UK. Secured key supplier partner status to client in UK Develop sytems to support client requirements Responding to client briefs with product concepts and solutions. Sourcing and manufacturing products in UK, China and Europe. Managed purchasing negotiations, quality control and supply logistics. Management of administration and support team Attending international buyers fairs, in the Europe, Hong Kong & China Highlights : Consultant to UK client during their takeover of promotional product purchasing from CEE Show less



Parsons International / PromOcean UK

• United Kingdom

• Senior Account Director - Central & Eastern Europe

  • 1994 - 2002

  Role : Management and development of 1 major client in 17 countries in CEE. Management of merchandising team for smaller CEE clients. Attending international buyers fairs, in the Europe, Hong Kong & China Highlights : Successful implementation and developed of QC procedures with SGS to support clients SA8000 requirements 1998 - 2000 - NBD Manager - Central & Eastern Europe Role : NBD of client base in Hungary, Poland and Czech Republic Develop services and systems to support supply of product in to CEE Management of administration team for CEE clients. Responding to client briefs with product concepts and solutions. Sourcing and manufacturing products in UK, China and Europe. Managed purchasing negotiations, quality control and supply logistics. Attending international buyers fairs, in the Europe, Hong Kong & China Highlights : Living and working in Central and Eastern Europe Developed new client base of approx 15 international clients, including one major client in 17 countries. 1996 - 1998 - UK Account Manager Role : Management of existing UK client base with some NBD Development and management of a range of clients loyalty catalogues. Responding to client briefs with product concepts and solutions. Sourcing and manufacturing products in UK, China and Europe. Managed purchasing negotiations, quality control and supply logistics. Attending international buyers fairs, in the Europe, Hong Kong & China Highlights : Presenting on live TV selling excess stock Show less