Dhruv Anandan

Regional Representative - India , South East Asia & Australia at USPA Global Licensing Inc.
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Contact Information
Location
IN
Languages
  • English Native or bilingual proficiency
  • Indonesian Professional working proficiency
  • German Professional working proficiency
  • Hindi Native or bilingual proficiency
  • Tamil Native or bilingual proficiency
  • Sanskrit Elementary proficiency

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Credentials

  • FIT Sneaker essentials certificate
    Fashion Institute of Technology
    Dec, 2022
    - Sep, 2024
  • DIGITAL MARKETING - DIGITAL GARAGE
    Google
    Oct, 2016
    - Sep, 2024
  • LAWSON FASHION PLM TRAINING
    Ptex Solutions
    Feb, 2009
    - Sep, 2024

Experience

    • United States
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Regional Representative - India , South East Asia & Australia
      • Mar 2022 - Present

    • Regional Representative - India & South East Asia.
      • Dec 2020 - Mar 2022

    • Regional Representative - India
      • Oct 2018 - Dec 2020

    • Brand Licensing and Merchandising Consultant
      • Jan 2016 - Present
    • India
    • Retail
    • 1 - 100 Employee
    • Category Lead - Merchandising and Design
      • Aug 2015 - Mar 2016

      Spearheading Casual Footwear Category.

    • Head - Merchandising & Sourcing
      • Jul 2014 - Jul 2015

      Strategized and managed buying and merchandising activities effectively coordinating with product concept and production teams; envisaged 5 year vision as part of core team and annual business plan with top line/bottom line results

    • Head - Footwear, Accessories & licensee business (India)
      • Apr 2011 - Jun 2014

      • Promoted to manage as a profit centre footwear and accessories as well as franchise business of intimate wear, kids-wear and socks • Strategized business vision and budget strategy with accurate planning/forecasting mechanism and constant reviews • Promoted to manage as a profit centre footwear and accessories as well as franchise business of intimate wear, kids-wear and socks • Strategized business vision and budget strategy with accurate planning/forecasting mechanism and constant reviews

    • United Kingdom
    • Graphic Design
    • Principal Business Consultant
      • Oct 2009 - Mar 2011

      • Consulted on various business projects like multi-brand kids-wear stores, online retail and pet store as a merchandising expert • Consulted on various business projects like multi-brand kids-wear stores, online retail and pet store as a merchandising expert

    • Brand Manager - CP Junior
      • Dec 2007 - Sep 2009

      • Appointed as part of the launch team, conceptualized business plan of the kids-wear brand executing roll-out in existing outlets • Appointed as part of the launch team, conceptualized business plan of the kids-wear brand executing roll-out in existing outlets

    • Textile Manufacturing
    • 1 - 100 Employee
    • Brand Manager - Dude
      • Nov 2004 - Nov 2007

      • Strategized and launched domestic menswear fashion brand Dude rolling out exclusive stores and extensively reaching MBO doors • Strategized and launched domestic menswear fashion brand Dude rolling out exclusive stores and extensively reaching MBO doors

    • India
    • Apparel & Fashion
    • 1 - 100 Employee
    • Executive - Marketing
      • Feb 2003 - Nov 2004

      • Managed marketing activities catering to Europe clients like Carlo Collucci, Roy Robson, Vero Moda • Managed marketing activities catering to Europe clients like Carlo Collucci, Roy Robson, Vero Moda

Education

  • National Institute of Fashion Technology Delhi
    Post Graduate Diploma, Apparel Merchandising and Marketing
    2000 - 2002
  • Madras Christian College
    Bachelor’s Degree, Economics
    1996 - 1999

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