Dhruv Samel

OTT Business Manager at Shop LC
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Contact Information
us****@****om
(386) 825-5501
Location
Austin, Texas, United States, US
Languages
  • German -
  • Gujarati -
  • Marathi -
  • Hindi -
Skills

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Credentials

  • What Is Scrum?
    LinkedIn
    May, 2022
    - Nov, 2024
  • Advertising on YouTube
    LinkedIn
    Apr, 2022
    - Nov, 2024
  • Product Management First Steps
    LinkedIn
    Apr, 2022
    - Nov, 2024
  • 15 Mistakes to Avoid in Data Science
    LinkedIn
    Dec, 2020
    - Nov, 2024
  • CMO Foundations: Measuring Marketing Effectiveness (ROI)
    LinkedIn
    May, 2020
    - Nov, 2024
  • LinkedIn Learning Highlights: Data Science and Analytics
    LinkedIn
    May, 2020
    - Nov, 2024
  • Prioritizing Your Tasks
    LinkedIn
    May, 2020
    - Nov, 2024
  • Proven Tips for Managing Your Time
    LinkedIn
    May, 2020
    - Nov, 2024
  • Explore MS Project in Project Management
    Vinsys IT Services and Project Management Institute
    Jun, 2009
    - Nov, 2024
  • Ab Initio Certified Professional
    Accenture Services Pvt Ltd
    Jan, 2009
    - Nov, 2024

Experience

  • Shop LC
    • United States
    • Retail
    • 1 - 100 Employee
    • OTT Business Manager
      • Mar 2016 - Present

      • Collaborating with senior leaders within the organization, building the application development roadmap and project plan. • Identifying and quantifying needed resources for app development/improvement. • Partnering with internal and external development teams as well as launch partners to create a unified app development plan. • Providing a primary point of contact between internal development, external development, and distribution partner teams. • Coordinating between teams to ensure open communication of issues and requirements – making sure all parties are informed and aligned. • Working with development teams to provide QA process review of applications from a business and technical point of view – optimizing the apps for performance, customer experience, and profitability. • Analyzing overall customer facing performance of the applications. • Identifying opportunities for application improvement and next generation development. • Overseeing the customer experience of integrating video elements (live & VOD) into application design & structure. • Working to ensure continued growth of app distribution, discovery, & use. • Engaging in financial performance analysis and reporting – identifying shortfalls and opportunities and their underlying causes. • Working with internal & external teams to develop solutions for business issues and methods to optimize opportunities. • Communicating with senior leadership about plans and processes needed for the continuous improvement of applications. • Working with the Customer Service team to collect feedback from customers to further understand the customer to build applications that will delight them (including NPS performance). • Working with internal and external teams on application marketing and promotion. • Analyzing marketing program performance and establish iterative processes to drive continuous improvement. Show less

  • VGL Group
    • India
    • Retail
    • 500 - 600 Employee
    • Manager Strategy and Affiliate Analysis
      • Feb 2015 - Present

      Strategy and Process Improvement:Working on Customer Analytics and Management Consulting, Working with Shop LC COO and VGL Group CEO1. Heading Power BI Analytics for VGL Group, Managing all reports2. Writing Baldrige Application for Process Improvement, winning Baldrige Award for Initial 2-Levels for Shop LC3. Co-ordinate with Research and Analysis team to work on new strategic projects to increase LC’s overall business4. Analyze new and alternate distribution technology and new affiliates in TV networks for expanding Liquidation Channels programming distribution5. Lead Development of Smart TV App on all platforms6. Analyze and Recommend new entry or exit strategies in various markets across service providers7. Research , evaluate and implement new ‘analytics’ software to track performance metrics for alternate distribution channels like IPTV- Roku, Amazon Fire, Smart TVs like Samsung, LG, Gaming consoles like XBOX and other iOS and Android systemsInvestor Relations:Working for Investor Relations and assisting Group CFO.1. Replying to all the queries posted by Investors2. Arranging and attending calls between Business heads and investors whenever requested3. Attending all quarterly meetings with Investors and Analysts in Mumbai4. Attending Earnings Calls for Quarterly and Yearly with the investors5. Giving them a walk-through of our facilities at Jaipur explaining each process in detail with briefing about our complete business model and how we successfully transfer margins to our customers6. Working with PR companies CDR India, PRANA for proper media coverage for VGL as well as investor interaction7. Met Investors in Singapore, introducing them to VGL Group and all our functions8. Making Investor Presentation to be uploaded on both NSE and BSE for giving all share buyers a snapshot of Financial performance Show less

    • Deputy Manager Merchandising and MIS
      • Apr 2013 - Jan 2015

      • Fashion Products Trend Analysis• Product Performance Analysis• Product Pricing• Product Selection• Story board development by identifying USP of product• Vendor Development• Vendor Negotiations• Inventory Management• Competitor Analysis and Market intelligence Exploring New Markets for expansion Researching on new products  Generating MIS reports for the organisation Drilling down Weekly reports for better decision making Supply Chain Management for all the units Inventory Analysis of US office to minimize inventory levels Show less

  • HCL Infosystems Ltd.
    • India
    • Information Technology & Services
    • 700 & Above Employee
    • Summer Intern
      • Mar 2012 - May 2012

      B2B Marketing Strategy and Sales  Performed competitor analysis for office automation products and to determine the causes of sagging sales  Devised an innovative marketing initiative for nascent products like 3D Printers and Scanners  Estimated the demand for HCL products in over 200 organizations and analyzed market potential for the same B2B Marketing Strategy and Sales  Performed competitor analysis for office automation products and to determine the causes of sagging sales  Devised an innovative marketing initiative for nascent products like 3D Printers and Scanners  Estimated the demand for HCL products in over 200 organizations and analyzed market potential for the same

  • Accenture
    • Ireland
    • Business Consulting and Services
    • 700 & Above Employee
    • software engineer
      • Aug 2007 - Sep 2009

      Worked in tools such as Teradata and Ab Initio: Worked for clients such as TRAVELERS INSURANCE and BARCLAYS BANK  Undertook the installation of network security software, ‘CIO Pointsec’ used for tracking non-compliance  Handled database changes and updates for the client ‘Travelers Insurance’  Enhanced existing Ab Initio graphs, for better performance and to incorporate changes in rules requested by the client  Spearheaded the creation of UTP (Unit Test Plans) and PDG (Problem Definition Guide) for Barclays Bank  Report generation for an Accenture In-house project to track the time taken for execution of Teradata queries  Pioneered the creation of connection between Teradata and Microsoft Access to facilitate better graphical interface Show less

  • Alfa Laval
    • Sweden
    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • Project Trainee
      • Aug 2006 - Feb 2007

      Developed Checklists each process of Manufacturing at Alfa Laval. For standardization of the Projects at the Organisation. Developed Checklists each process of Manufacturing at Alfa Laval. For standardization of the Projects at the Organisation.

Education

  • The University of Texas at Austin - Red McCombs School of Business
    Postgraduate Degree, Artificial Intelligence and Machine Learning
    2020 - 2021
  • Indian Institute of Management, Rohtak
    PGP, Strategy, Operations and Marketing
    2011 - 2013
  • VIT Pune
    BE Industrial, Industrial Engineering
    2003 - 2007
  • S P college Pune
    HSC, Science
    2001 - 2003

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