Dhiren G.

Marketing Director at Open Weaver
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Location
Mumbai, IN

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Experience

    • United States
    • Software Development
    • 100 - 200 Employee
    • Marketing Director
      • Apr 2022 - Present

      Mumbai Digital Marketing, Influencers Outreach

    • France
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Senior Business Partner
      • Jan 2022 - Mar 2022

      Mumbai, Maharashtra, India Responsible for production process of all the marketing assets used in a global campaign across the Atos group. Projects included organization of group events, bid marketing support, Awards nominations, speaking opportunities, development of collaterals, videos and animations, emailing, website, digital app, podcasts, etc. Responsible for entire project coordination: discuss the brief with the stakeholders, coordinate the production team, manage the validation process till the… Show more Responsible for production process of all the marketing assets used in a global campaign across the Atos group. Projects included organization of group events, bid marketing support, Awards nominations, speaking opportunities, development of collaterals, videos and animations, emailing, website, digital app, podcasts, etc. Responsible for entire project coordination: discuss the brief with the stakeholders, coordinate the production team, manage the validation process till the final approval of the stakeholders. Ensure quality production of deliverables, a client satisfaction, and the best fit between brand awareness, messaging, objective, positioning and target group and the right channel. With focus on: - bid marketing, in order to present at best offers to the clients, ensuring high impact and visibility (it includes the production of Executive Summaries, video testimonials, PPT presentations, advertising targeted campaigns, etc.). - organization of global digital events - launch of new products and services – e.g. Atos OneCloud launch Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Global Head of Events - Atos|Syntel
      • Oct 2018 - Dec 2021

      Mumbai Area, India Wow clients and prospects and create brand awareness, generate leads for sales through:  High touch hosted events to build C-level client connect  Hospitality Events  Anniversary, roadshows, Experience center, client visits  Industry Events: Exhibit booths, speaking opportunities and sponsorships  Internal Events: sales kick off, Long Service awards, annual planning meet, CSR events, etc. Corporate campaigns like client giveaways, employee Merchandise, floor… Show more Wow clients and prospects and create brand awareness, generate leads for sales through:  High touch hosted events to build C-level client connect  Hospitality Events  Anniversary, roadshows, Experience center, client visits  Industry Events: Exhibit booths, speaking opportunities and sponsorships  Internal Events: sales kick off, Long Service awards, annual planning meet, CSR events, etc. Corporate campaigns like client giveaways, employee Merchandise, floor branding, rebranding project, etc. Show less

    • India
    • Appliances, Electrical, and Electronics Manufacturing
    • Senior Marketing Communications Specialist
      • Apr 2012 - Sep 2018

      Mumbai Area, India • Plan & Manage marketing programs for key service lines. • Collaborate with sales and delivery teams for overall sales and marketing effectiveness • Collaborate with multidisciplinary capability teams of designers, developers and marketers to help generate effective ideas and then execute on them making sure the end result matches the original vision • Effectively use marketing automation technology to create, execute and report marketing campaigns • Define and share project scope,… Show more • Plan & Manage marketing programs for key service lines. • Collaborate with sales and delivery teams for overall sales and marketing effectiveness • Collaborate with multidisciplinary capability teams of designers, developers and marketers to help generate effective ideas and then execute on them making sure the end result matches the original vision • Effectively use marketing automation technology to create, execute and report marketing campaigns • Define and share project scope, schedule and work schedule for new and follow-on work • Focus on both the daily and the big picture by constantly evaluating emerging technology services offerings, strategic position and opportunities to grow in an evolving industry Conferences/Trade Shows: Plan, organize, and manage all aspects of trade show/conference participation. Create and implement innovative approaches to leverage each event, for example: pre/post event promotions, in-booth traffic generation promotions, speaker and award participation, press/analyst meetings, giveaways, co-op opportunities, sponsorships, etc. Evaluate opportunities and plan annual calendar through research and past event performance/ROI. Webinars: Plan, organize and manage all aspects of webinars that includes campaign management that involves communication of event to target audience, drive registrations to Webinar, promotion of Webinar, coordination of content & messaging and brand positioning. Special Events: Plan, organize, coordinate, and manage events which further propagate the brand and/or generate leads, including regional events/seminars, road shows, open houses, keynote speeches, sponsorships, galas, user conferences, etc. - Project Management for Key Marketing Initiatives Show less

    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Manager - Marketing & Communications
      • Oct 2007 - Mar 2012

      Mumbai Area, India Marketing and Communications which involves online, digital marketing, branding, PR, events, content development, internal communications, employee branding, etc. - Responsible for developing long-term program strategies and short-term tactical solutions to achieve quality lead generation and brand awareness through marketing campaigns, events, etc. - Manage all aspects (i.e. contract negotiating, space plan, lighting, site selection, develop mktg. program, work w/sales, vendor… Show more Marketing and Communications which involves online, digital marketing, branding, PR, events, content development, internal communications, employee branding, etc. - Responsible for developing long-term program strategies and short-term tactical solutions to achieve quality lead generation and brand awareness through marketing campaigns, events, etc. - Manage all aspects (i.e. contract negotiating, space plan, lighting, site selection, develop mktg. program, work w/sales, vendor contracts, booth selection, themes) and create plans - Ownership and coordinate projects from planning through completion. "Hands-on" and responsible for personally completing every aspect of all projects. - Create event announcements and ensure publication in appropriate channels. Manage other external communication projects like print advertising etc as per corporate needs. - Response management and follow-through of programs and promotional campaigns. Develop marketing communications with help of content team (research and write) such as web pages, case studies, marketing collateral, direct response, seminar invitations, etc. Show less

    • India
    • Software Development
    • 1 - 100 Employee
    • Manager - Business Solutions
      • Feb 2006 - Sep 2007

      Mumbai Area, India  Working across verticals – for Enterprise applications with complex reporting solutions  Pre sales evaluation & implementation of solutions. Business scoping after system study, gap analysis & process mapping documentation  Admin & operations, heading a team of developers, implementation & support staff. Co-ordination between partners & clients  Introduced Concepts for tele & online marketing activities, weekly tips for users & other eDMs  Updates for web page for the… Show more  Working across verticals – for Enterprise applications with complex reporting solutions  Pre sales evaluation & implementation of solutions. Business scoping after system study, gap analysis & process mapping documentation  Admin & operations, heading a team of developers, implementation & support staff. Co-ordination between partners & clients  Introduced Concepts for tele & online marketing activities, weekly tips for users & other eDMs  Updates for web page for the company - www.4qs.in & www.tallyinfo.com - Brand development, web site traffic growth, SEO and PPC. Developed brand strategy and statistics systems. Show less

    • India
    • Paper and Forest Product Manufacturing
    • Senior Consultant
      • Apr 2005 - Mar 2006

      Mumbai Area, India  Developed systems for costing, production planning, stock, distributors profile, Daily Sales Report, Permanent Journey Plan, Expense/salary to Sales, etc.  Planned & strategically implemented distribution & marketing network across Bombay, Maharashtra & Gujarat with supports & systems thereby  Co-ordination with Loss Assessors, Insurance Co. & advisors for claim against loss due to rainwater flood in July 2005. Compliance of all documents and reports  M.I.S. functions… Show more  Developed systems for costing, production planning, stock, distributors profile, Daily Sales Report, Permanent Journey Plan, Expense/salary to Sales, etc.  Planned & strategically implemented distribution & marketing network across Bombay, Maharashtra & Gujarat with supports & systems thereby  Co-ordination with Loss Assessors, Insurance Co. & advisors for claim against loss due to rainwater flood in July 2005. Compliance of all documents and reports  M.I.S. functions, conceptualized webpage www.vimalnotebooks.com Show less

    • United States
    • Computer and Network Security
    • 1 - 100 Employee
    • Manager - IT
      • May 2000 - Mar 2005

      Mumbai Area, India  Evaluation & Implementation of ERP, GIS Web based accounting-cum-inventory software  Implementation of parallel software for EDP & MIS reporting from GIS – Thematic maps, graphs, tables & reports.  Conceptualized web page for the company - http://www.anchor-world.com/  100% uptime of Internal LAN, Internet connectivity, router, firewall, anti-virus (Gateway, Network & Desktop), Intrusion Detection System, Content Filtering, Bandwidth Management, administer, maintain & secure Mail… Show more  Evaluation & Implementation of ERP, GIS Web based accounting-cum-inventory software  Implementation of parallel software for EDP & MIS reporting from GIS – Thematic maps, graphs, tables & reports.  Conceptualized web page for the company - http://www.anchor-world.com/  100% uptime of Internal LAN, Internet connectivity, router, firewall, anti-virus (Gateway, Network & Desktop), Intrusion Detection System, Content Filtering, Bandwidth Management, administer, maintain & secure Mail & File Server & network, computers (H/W & S/W)  Purchase of Hardware & Peripherals like UPS, PC’s, Switches & Hubs, Printers, Scanners, CD Writers, Projectors, etc. Show less

    • India
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Manager - Information Systems
      • May 2000 - Mar 2005

      Mumbai Area, India MIS Reporting, Data Analysis

Education

  • University of Mumbai
    B.Com., Commerce
    1995 - 1998
  • Sheth N.K.T.T. College of Commerce
    Bachelor of Commerce, Economics
    1993 - 1995
  • Peoples Education Society, Thane
    Secondary School Certificate (S.S.C.), Language, Social Studies, Mathematics
    1981 - 1993

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