Experience

Polti Group

• Italy
• Consumer Goods
• 100 - 200 Employee

• Marketing Assistant

  • Oct 2022 - Present

  Manchester, England, United Kingdom



Balbis Tech

• Canada
• IT Services and IT Consulting

• Marketing Intern

  • Feb 2021 - May 2021

  Remote •Researched keywords on SEMrush and proposed and implemented a strategy to target long-tail terms. Created and published blogs on the company website. •Performed competitor analysis for content research and keyword gaps, and SERP Analysis for inbound marketing blog efforts using SEMrush. •Implemented an effective blog promotion strategy via backlinking, social media, online publishing platforms, working with other publishers, and content syndication. •Created a brand awareness… Show more •Researched keywords on SEMrush and proposed and implemented a strategy to target long-tail terms. Created and published blogs on the company website. •Performed competitor analysis for content research and keyword gaps, and SERP Analysis for inbound marketing blog efforts using SEMrush. •Implemented an effective blog promotion strategy via backlinking, social media, online publishing platforms, working with other publishers, and content syndication. •Created a brand awareness campaign and the company’s content marketing strategy which increased website traffic by 50%. •Set up reporting in Google Analytics to track and provide weekly KPIs to the Head of Marketing. Set up an account and created a brand awareness campaign on Facebook Ads manager. Show less



True Elements

• India
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing Intern

  • Mar 2021 - Apr 2021

  Mumbai, Maharashtra, India •Increased page and product visits by 20% in 3 weeks on our online Amazon store by updating and designing new digital infographics and infomercials (Amazon Seller Central). •Improved content and site performance by conducting in-depth content audits, analysing, and writing blogs to publish on the website. Carried out competitor analyses for content and keywords gaps in our strategy, for the website and Amazon Central content. •Created copy for targeting and onboarding Youtube and… Show more •Increased page and product visits by 20% in 3 weeks on our online Amazon store by updating and designing new digital infographics and infomercials (Amazon Seller Central). •Improved content and site performance by conducting in-depth content audits, analysing, and writing blogs to publish on the website. Carried out competitor analyses for content and keywords gaps in our strategy, for the website and Amazon Central content. •Created copy for targeting and onboarding Youtube and Instagram influencers successfully onboarding 2 influencers in a span of 2 weeks. Show less



Sumitomo Chemical India Ltd

• India
• Chemical Manufacturing
• 400 - 500 Employee

• Business Development Associate

  • Feb 2020 - Jan 2021

  Mumbai, Maharashtra, India •Facilitated the entire sales process, cold calling, lead generation and closing sales along with managing accounts by coordinating with payments, and logistics, supervising primary, and secondary sales and ensuring frequent off-takes. •Developed and maintained a high level of product knowledge to facilitate the entire sales process and maintain individual product performance. •Performed price and volume analysis using data mining techniques and recommended two effective strategies to… Show more •Facilitated the entire sales process, cold calling, lead generation and closing sales along with managing accounts by coordinating with payments, and logistics, supervising primary, and secondary sales and ensuring frequent off-takes. •Developed and maintained a high level of product knowledge to facilitate the entire sales process and maintain individual product performance. •Performed price and volume analysis using data mining techniques and recommended two effective strategies to improve product placement and sales. Administered a database of monthly product sales across the country. •Optimized the company’s emails which increased open rates and conversion rates. Conducted data analysis on product performance, identifying areas of improvement and presenting recommendations to the on-field sales and product managers. Show less



Aarvi Encon Limited

• India
• Staffing and Recruiting
• 700 & Above Employee

• Sales Development Intern

  • Jul 2019 - Sep 2019

  Mumbai, Maharashtra, India •Increased qualified leads by 33% by building tools to identify prospective customers most likely to convert. Decisively targeted project managers such as GVK airports, Atkins, Siemens, etc., and converted two leads. •Built out a lead generation engine through LinkedIn, cold email and calls, resulting in a 15% increase in revenue and created all the copy for the lead generation messaging. •Created and optimized an email workflow with if/then triggers to optimize leads through the… Show more •Increased qualified leads by 33% by building tools to identify prospective customers most likely to convert. Decisively targeted project managers such as GVK airports, Atkins, Siemens, etc., and converted two leads. •Built out a lead generation engine through LinkedIn, cold email and calls, resulting in a 15% increase in revenue and created all the copy for the lead generation messaging. •Created and optimized an email workflow with if/then triggers to optimize leads through the marketing funnel. •Harmonised different departments to generate B2B revenue by presenting proposals and market research insights in department meetings directly to the CEO and implemented findings into firm strategy. •Strategically executed and coordinated with Senior decision makers - CEO, MD, Director and other key stakeholders to effectively communicate any decisions that are taken at CEO's office directly impacting the company’s growth or experience. Show less



Umang

• India
• Entertainment Providers
• 1 - 100 Employee

• Committee Member

  • May 2015 - Aug 2015

  Mumbai, Maharashtra, India Umang is Asia's Fastest Growing Festival. Collaborated in generating leads to sponsor the event and restaurants/cafes to set up a food stall.